APSIS Pro vs. dotMailer

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.

Incentivized

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.

Incentivized

• We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
• Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
• Imporing new contacts and adding to the list is straight forward.

Incentivized

• Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
• Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
• Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.

• The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
• There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
• It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
• The statistics are too limited and to difficult to use - mostly due to the UI design as described above.

Incentivized

• Integration is overly complex.
• Cannot progressively profile from anything other than an email address.
• Too expensive.

Incentivized

Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.

Incentivized

DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.

Incentivized

• We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
• We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.

Incentivized

• Better customer service
• Increased brand awareness
• Increased brand engagement
• Streamlined processes
• Regular communication with customers
• Increased audience/reach