What users are saying about

APSIS Pro

3 Ratings

dotMailer

13 Ratings

APSIS Pro

3 Ratings
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Score 5 out of 101

dotMailer

13 Ratings
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Score 7.3 out of 101

Add comparison

Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

dotMailer

dotMailer is a great tool whether you are a standalone shop or a global company. I am not familiar with many other programs, but my favorite thing about dotMailer is the ability to have all of our constituents on the same account to share templates and ideas, as well as gauge our performance levels. To any colleague within our Group, I would 100% recommend dotMailer
Amanda Kocefas profile photo

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
dotMailer
WYSIWYG email editor
APSIS Pro
7.0
dotMailer
Dynamic content
APSIS Pro
7.0
dotMailer
Ability to test dynamic content
APSIS Pro
7.0
dotMailer
A/B testing
APSIS Pro
9.0
dotMailer
Mobile optimization
APSIS Pro
9.0
dotMailer
Email deliverability
APSIS Pro
9.0
dotMailer
List management
APSIS Pro
6.0
dotMailer
Triggered drip sequences
APSIS Pro
5.0
dotMailer

Reporting & Analytics

APSIS Pro
1.0
dotMailer
Dashboards
APSIS Pro
1.0
dotMailer
Standard reports
APSIS Pro
1.0
dotMailer
Custom reports
APSIS Pro
1.0
dotMailer

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
Amanda Kocefas profile photo

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export the list, change everyone's rep to Jane, and then import the list again.
  • The time zone on our account is set to London which creates challenges for the other cities (New York, Chicago, Seattle, Sao Paulo) that we send emails for. We definitely have to be cautious when scheduling out emails so that we get the timing correct.
  • I would love to be able to view previous months' activities and expand the comparison tool to view trends over time.
Amanda Kocefas profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
dotMailer10.0
Based on 1 answer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Amanda Kocefas profile photo

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
Ultimately, we chose dotMailer over Constant Contact due to our opt-in process. Constant Contact requires a hard opt-in process where there is a formal sign up sheet. For us, we allow customers to sign up, register or just send us their details and we'll add them to the list. dotMailer allows us to have flexibility in the way people sign up and therefore we are able to reach more customers
Amanda Kocefas profile photo

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • Better customer service
  • Increased brand awareness
  • Increased brand engagement
  • Streamlined processes
  • Regular communication with customers
  • Increased audience/reach
Amanda Kocefas profile photo

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

dotMailer

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details