Aptean CRM vs. LeadSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aptean CRM
Score 8.8 out of 10
N/A
CDC Software (CDC) and Consona Corporation (Consona), both enterprise application software (EAS) providers of on-premise and cloud technologies to form Aptean in 2012. Onyx supports more than 1,700 mid-market and enterprise customers in approximately 50 countries. While Onyx is largely known for its on-premise horizontal customer relationship management software suite, it also provides industry specific versions for the healthcare, financial services, professional services, contact center, high…N/A
LeadSquared
Score 7.6 out of 10
N/A
LeadSquared is a unified Sales Force Automation and Marketing Automation platform designed for high-velocity sales environments. The system utilizes machine learning (ML) models to automate lead distribution and prioritize customer interactions across sales, marketing, and field operations teams.
$50
per month per user
Pricing
Aptean CRMLeadSquared
Editions & Modules
No answers on this topic
Sales Super
$50
per month per user
LeadSquared Sales Pro
$60
per month per user
Offerings
Pricing Offerings
Aptean CRMLeadSquared
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAdditional add-ons and modules available for expanded functionality.
More Pricing Information
Community Pulse
Aptean CRMLeadSquared
Considered Both Products
Aptean CRM
Chose Aptean CRM
My expectations with Salesforce.com were quite high but it was a useless tool as it didn’t concede the nature of our work and had not had enough features to make our work manageable and we have witnessed no change in our customer relationship management but on the other side if …
Chose Aptean CRM
IntuitiveERP included this CRM package with our license, so there was no extra cost to implement it. Salesforce is expensive so we felt that we could use this package to justify our need for CRM by implementing this package, and if it was improving our sales we could say that …
LeadSquared
Chose LeadSquared
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity …
Chose LeadSquared
We were searching for a CRM which was customizable according to our requirements and we tried with a lot of tools but this application has really worked out for us.
Chose LeadSquared
Flexibility and readiness to upgrade as per client's requirement. Support is at its best - The team, including people like Pratheek, is just amazing to work with. This totally reflects the company's work culture and the ethics they operate under. They have a client first …
Chose LeadSquared
LeadSquared is able to provide very important and informative reports and dashboards which is something we were looking for a long time and LeadSquared gave us all the things that we need. This is the main reason we selected LeadSquared against other alternatives.
Chose LeadSquared
The decision to go with LedSquared is three fold
  1. Flexible and easily adaptable to your use case.
  2. Quick and easy to integrate and get going
Chose LeadSquared
Its just because the team was approachable , this is one very good point
Just a call and sms away are the team for support.
Chose LeadSquared
LeadSquared is easier to use and much less expensive. The cost of onboarding (time and expense) is less than that of competitors. It's intuitive ease of use does not require one to have super in depth knowledge. There was much less risk going with LS compared to competitors …
Chose LeadSquared
It satisfied our key metrics of features and recurring costs.
Chose LeadSquared
Zoho is not customizable, and Capillary could not deliver technically. Kapture - Bad experience in project management.
Chose LeadSquared
Much more cost-effective than the other solutions on this list. Hubspot's A/B testing and email marketing library is much better, but not needed when you compare costs.
Chose LeadSquared
We tried integrating Zoho CRM but couldn't integrate it well and get our agents to use it. So, we looked at many other options and finalized on LeadSquared.
Chose LeadSquared
Simple to use - Intensive training is not required
Best in class interfaces - intuitive and responsive
Responsive web design templates are available
Chose LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the …
Chose LeadSquared
As mentioned before LeadSquared is the best platform I have used for its features and usability and in the levels of support you receive.
Chose LeadSquared
We have to use ZOHO for CRM, AWeber or Get Response for auto responders and LeadPages for landing pages. LeadSquared is the complete package in one place. It saves time and improves quality and productivity.
Chose LeadSquared

According to me LeadSquared is a complete package for any one who does marketing and needs to manage multiple leads from different sources, and I am one of them. I felt LeadSquared was the best platform for me to work on without facing any difficulties.

So I started using …

Chose LeadSquared
It's most effective and less expensive.
Chose LeadSquared
The only Product we used and using "LeadSquared"
Chose LeadSquared
I moved from MailChimp to LeadSquared. Primarily because I wanted landing pages and email marketing in one software. Plus I wanted more advanced ways of segmenting customers and data based triggering of autoresponders.
Chose LeadSquared
When it comes to Marketing Automation, LeadSquared wins hands-down in terms of features. They also have a very friendly support team who go that extra mile to make the customer happy.
Features
Aptean CRMLeadSquared
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Aptean CRM
9.2
Ratings
15% above category average
LeadSquared
-
Ratings
Customer data management / contact management10.00 Ratings00 Ratings
Workflow management9.00 Ratings00 Ratings
Territory management9.00 Ratings00 Ratings
Opportunity management9.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.00 Ratings00 Ratings
Contract management10.00 Ratings00 Ratings
Quote & order management9.00 Ratings00 Ratings
Interaction tracking9.00 Ratings00 Ratings
Channel / partner relationship management9.00 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Aptean CRM
9.7
Ratings
23% above category average
LeadSquared
-
Ratings
Case management9.00 Ratings00 Ratings
Call center management10.00 Ratings00 Ratings
Help desk management10.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Aptean CRM
9.5
Ratings
20% above category average
LeadSquared
-
Ratings
Lead management10.00 Ratings00 Ratings
Email marketing9.00 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Aptean CRM
9.0
Ratings
15% above category average
LeadSquared
-
Ratings
Task management10.00 Ratings00 Ratings
Billing and invoicing management9.00 Ratings00 Ratings
Reporting8.00 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Aptean CRM
9.0
Ratings
15% above category average
LeadSquared
-
Ratings
Forecasting9.00 Ratings00 Ratings
Pipeline visualization9.00 Ratings00 Ratings
Customizable reports9.00 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Aptean CRM
9.0
Ratings
15% above category average
LeadSquared
-
Ratings
Custom fields9.00 Ratings00 Ratings
Custom objects9.00 Ratings00 Ratings
Scripting environment9.00 Ratings00 Ratings
API for custom integration9.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Aptean CRM
8.5
Ratings
1% above category average
LeadSquared
-
Ratings
Single sign-on capability9.00 Ratings00 Ratings
Role-based user permissions8.00 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Aptean CRM
9.5
Ratings
23% above category average
LeadSquared
-
Ratings
Social data10.00 Ratings00 Ratings
Social engagement9.00 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Aptean CRM
9.5
Ratings
23% above category average
LeadSquared
-
Ratings
Marketing automation10.00 Ratings00 Ratings
Compensation management9.00 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Aptean CRM
9.0
Ratings
16% above category average
LeadSquared
-
Ratings
Mobile access9.00 Ratings00 Ratings
Best Alternatives
Aptean CRMLeadSquared
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
Enterprises
Creatio
Creatio
Score 9.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Aptean CRMLeadSquared
Likelihood to Recommend
9.0
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.8
(0 ratings)
Usability
9.0
(0 ratings)
9.0
(0 ratings)
Support Rating
9.0
(0 ratings)
9.8
(0 ratings)
User Testimonials
Aptean CRMLeadSquared
Likelihood to Recommend
This is a solid basic platform. It's not Salesforce but it IS integrated with IntuitiveERP and is included in the price. For the cost, you certainly can't get this type of functionality in other small CRM packages. If you have IntuitiveERP already and are looking to move towards a CRM package it's certainly a way to help you get your footing before deciding you need a larger scale package, but I don't know that you'd want to invest in Intuitive JUST for their CRM cycle.
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Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
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Pros
  • Simple: it isn't too convoluted with too many features
  • Flexible: user-defined fields are able to be added to every segment of both opportunities and incidents
  • Dynamic: Integrates with the existing ERP system to pass customer and vendor data back and forth
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  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
Cons
  • I was expecting some more flexibility in it.
  • Its customer support is highly non-vigilant and should learn how to work responsibly.
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  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
Read full review
Likelihood to Renew
No answers on this topic
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Usability
Its simple yet full-fledged interface is doing wonders in making our work time- effective. It is not just cost-effective but the marketing automation and sales force automation has proved very beneficial for us. By the grace of its reports, we can analyze intricacies.
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1. The learning curve is not too steep; it is fairly simple. The UI albeit old looking, is fairly simple. 2. It has a lot of integrated apps using which you can directly access other systems under a single umbrella. 3. Processes and permission templates allow for role based access, thereby further simplifying the system by removing unnecessary element with respect to a specific group
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Support Rating
Apean CRM gives adaptability in working hours to timetables and they give client service all day, every day. This application has progressed highlights CRM, Distribution of the executives, announcing/investigation. Thing and Support are simple to utilize and easy to adjust subject to the business. Modify reports and structures we can associate with no issue.
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Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Alternatives Considered
My expectations with Salesforce.com were quite high but it was a useless tool as it didn’t concede the nature of our work and had not had enough features to make our work manageable and we have witnessed no change in our customer relationship management but on the other side if I look at Aptean then it is far beyond words in its working capabilities.
Read full review
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity model, tracking became much easier and yes, Freshdesk is a support tool and Freshsales does exist but LeadSquared fulfilled our usecase at a much lesser price.
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Return on Investment
  • This is its other major feature that I consider as its strength as Salesforce automation helps in saving time.
  • I am highly invigorated by the working capacity and the way it manages customer relations.
  • It lacks Mobile access and any kind of web portal and it is a major drawback.
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  • Lead leakage stopped, positively impacting the CPL.
  • Customized Lead Stages helped the sales team to have a better follow up thus improving the conversion rates.
  • Automations and Drip implementation helped in drawing direct/indirect conversions from dormant leads - Adding to LTV of a customer.
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ScreenShots

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation