Audiense vs. Traackr

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.4 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
Traackr
Score 7.7 out of 10
Mid-Size Companies (51-1,000 employees)
Traackr is an influencer management solution. Traackr's technology is designed to help brands optimize their influencer programs by identifying individuals with the highest signal for a brand or product, uncovering authentic social insights to build meaningful relationships, facilitating the activation of those influencers, and measuring their impact on the brand.N/A
Pricing
AudienseTraackr
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
No answers on this topic
Offerings
Pricing Offerings
AudienseTraackr
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
AudienseTraackr
Small Businesses
Talkwalker
Talkwalker
Score 8.7 out of 10
Mention
Mention
Score 9.4 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.7 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.7 out of 10
Meltwater
Meltwater
Score 6.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudienseTraackr
Likelihood to Recommend
7.3
(23 ratings)
7.0
(1 ratings)
Likelihood to Renew
5.8
(4 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.5
(2 ratings)
-
(0 ratings)
User Testimonials
AudienseTraackr
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Traackr
Traackr is well-suited for the team that is looking for a quick solution that will go far. For very well-developed teams, adopting a whole new platform like Traackr may not be best-suited for the entire team. Or at the very least, ensure that you are well-equipped to train and educate each and every team member of not only how to use Traackr but also on why Traackr is necessary for the holistic strategy.
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Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Traackr
  • The influencer search function is very robust and the database extends to many different areas.
  • The framework and Traackr tools are easy-to-use and help efficiently and effectively guide our and our clients' strategies.
  • Platform is very user-friendly. You don't need to be a technical expert to use it.
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Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Traackr
  • Some advanced capabilities may require additional technical skills from the user (e.g., analytics, insights development).
  • Filters could be more granular or more importantly, customizable.
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Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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Traackr
No answers on this topic
Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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Traackr
No answers on this topic
Reliability and Availability
Audiense
I have never had an issue.
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Traackr
No answers on this topic
Performance
Audiense
I have never had an issue.
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Traackr
No answers on this topic
Support Rating
Audiense
Any questions we had were promptly answered.
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Traackr
No answers on this topic
Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
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Traackr
No answers on this topic
Implementation Rating
Audiense
Just a plug and play online tool
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Traackr
No answers on this topic
Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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Traackr
No answers on this topic
Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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Traackr
  • Easy and ideal for any influencer strategy
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ScreenShots

Audiense Screenshots

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Traackr Screenshots

Screenshot of Network AnalysisScreenshot of Influencer Complete Footprint