What users are saying about
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47 Ratings
3 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
3 Ratings
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Score 7.7 out of 100

Attribute Ratings

  • Audiense is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
7.0

Traackr

70%
1 Rating

Likelihood to Renew

6.2

Audiense

62%
4 Ratings

Traackr

N/A
0 Ratings

Usability

8.0

Audiense

80%
1 Rating

Traackr

N/A
0 Ratings

Availability

8.0

Audiense

80%
2 Ratings

Traackr

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

Traackr

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings

Traackr

N/A
0 Ratings

Online Training

9.0

Audiense

90%
1 Rating

Traackr

N/A
0 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings

Traackr

N/A
0 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Traackr

Traackr is well-suited for the team that is looking for a quick solution that will go far. For very well-developed teams, adopting a whole new platform like Traackr may not be best-suited for the entire team. Or at the very least, ensure that you are well-equipped to train and educate each and every team member of not only how to use Traackr but also on why Traackr is necessary for the holistic strategy.
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Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Traackr

  • The influencer search function is very robust and the database extends to many different areas.
  • The framework and Traackr tools are easy-to-use and help efficiently and effectively guide our and our clients' strategies.
  • Platform is very user-friendly. You don't need to be a technical expert to use it.
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Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Traackr

  • Some advanced capabilities may require additional technical skills from the user (e.g., analytics, insights development).
  • Filters could be more granular or more importantly, customizable.
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Pricing Details

Audiense

Starting Price

$99 per month

Editions & Modules

Audiense editions and modules pricing
EditionModules
Audience Insights6961
Twitter Marketing (formerly Socialbro)392

Footnotes

  1. per month (billed annually)
  2. per month (billed annually)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Traackr

Starting Price

Editions & Modules

Traackr editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Audiense

    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Read full review

    Traackr

    No answers on this topic

    Usability

    Audiense

    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    Read full review

    Traackr

    No answers on this topic

    Reliability and Availability

    Audiense

    I have never had an issue.
    Read full review

    Traackr

    No answers on this topic

    Performance

    Audiense

    I have never had an issue.
    Read full review

    Traackr

    No answers on this topic

    Support Rating

    Audiense

    Any questions we had were promptly answered.
    Read full review

    Traackr

    No answers on this topic

    Online Training

    Audiense

    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Read full review

    Traackr

    No answers on this topic

    Implementation Rating

    Audiense

    Just a plug and play online tool
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    Traackr

    No answers on this topic

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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    Traackr

    No answers on this topic

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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    Traackr

    • Easy and ideal for any influencer strategy
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    Screenshots

    Add comparison