What users are saying about
Top Rated
184 Ratings
1 Rating
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Score 1 out of 100
Top Rated
184 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Axway Appcelerator

I do not think I can recommend Appcelerator at this point due to the issues with Appcelerator studio, lack of good debugging support, lack of thorough documentation and forums and the additional cost overhead of licenses. The pros are just that it allows for cross-platform development. However, Cordova does a much better job of it and excels at places where Appcelerator currently struggles
Anonymous | TrustRadius Reviewer

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés | TrustRadius Reviewer

Feature Rating Comparison

Security

Axway Appcelerator
Google Tag Manager
9.0
Role-based user permissions
Axway Appcelerator
Google Tag Manager
9.0

Tag Management

Axway Appcelerator
Google Tag Manager
8.0
Tag library
Axway Appcelerator
Google Tag Manager
8.8
Tag variable mapping
Axway Appcelerator
Google Tag Manager
8.2
Ease of writing custom tags
Axway Appcelerator
Google Tag Manager
7.6
Rules-driven tag execution
Axway Appcelerator
Google Tag Manager
8.3
Tag performance monitoring
Axway Appcelerator
Google Tag Manager
8.2
Improved page load times
Axway Appcelerator
Google Tag Manager
8.1
Mobile app tagging
Axway Appcelerator
Google Tag Manager
7.1
Library of JavaScript extensions
Axway Appcelerator
Google Tag Manager
7.4

Data Management & Integrity

Axway Appcelerator
Google Tag Manager
8.5
Event tracking
Axway Appcelerator
Google Tag Manager
9.7
Mobile event tracking
Axway Appcelerator
Google Tag Manager
8.9
Data distribution management
Axway Appcelerator
Google Tag Manager
8.4
Universal data layer
Axway Appcelerator
Google Tag Manager
8.8
Automated error checking
Axway Appcelerator
Google Tag Manager
6.8

Pros

Axway Appcelerator

  • Adds structure to your code through Alloy framework.
  • Easy to integrate with iOS SDK and to build and run iOS apps.
Anonymous | TrustRadius Reviewer

Google Tag Manager

  • Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
  • Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
  • GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
J.P. VanderLinden | TrustRadius Reviewer

Cons

Axway Appcelerator

  • It is very hard to debug your code. Breakpoints never worked for us even with the latest Appcelerator Studio and we had to rely on log statements to debug.
  • There is a need to purchase licenses from Appcelerator to run the code on a device or for creating iOS distribution builds. This is an additional cost when you have already paid for Apple developer program for precisely these things.
  • If things are broken due to lack to support between Appcelerator and a new iOS version, you pretty much have to rely on a new version release from Appcelerator for the issue to be fixed.
  • It is difficult to create enterprise distribution builds where the distribution certificate is owned by your organization's team and you only have a development certificate for the same.
  • The forums on developer.appcelerator.com are seldom helpful. It is hard to find solutions for issues even on other forums like stack overflow.
  • Documentation needs to be improved.
Anonymous | TrustRadius Reviewer

Google Tag Manager

  • There is no real tutorial for GTM, and the one that exists in google analytics academy is very basic. Google should create a library or a document that specifies how to use each of the elements available in GTM. Earlier today I was trying to use a feature for a GA tag that I've never used before, but couldn't find any information about it.
  • They are not great at integrating with Facebook. FB is one of the most popular platforms for advertising, they should have created a specific Facebook tag by now to help marketer with their tracking.
  • It's hard to connect several actions taken by the same person in 1 tag. For example, there is no easy way of tagging a multiple step action. Each tag will fire individually on each action instead of firing on conditions.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Axway Appcelerator

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
Anonymous | TrustRadius Reviewer

Usability

Axway Appcelerator

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 10.0
Based on 4 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
Anonymous | TrustRadius Reviewer

Support Rating

Axway Appcelerator

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 10.0
Based on 2 answers
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel | TrustRadius Reviewer

Online Training

Axway Appcelerator

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel | TrustRadius Reviewer

Implementation Rating

Axway Appcelerator

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey | TrustRadius Reviewer

Alternatives Considered

Axway Appcelerator

Appcelerator makes you write a structured code whereas Cordova just packages your code and you are free to structure it. Appcelerator bridges your javascript code with native code and that would make it run faster than javascript code in Cordova apps. However, with recent mobile browsers, you would hardly notice any performance deterioration with Cordova apps. Appcelerator struggles with issues related to its IDE, debugging, documentation and forums and additional costs. Cordova makes it much more simpler to develop cross-platform apps with better developer support, debugging support, documentation and forums minus the additional costs.
Anonymous | TrustRadius Reviewer

Google Tag Manager

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Ben Rubenstein | TrustRadius Reviewer

Return on Investment

Axway Appcelerator

  • We were able to build and deploy a mobile app with Appcelerator. However, the platform still has issues and does not cover our needs as much as some of its competitor like cordova does.
Anonymous | TrustRadius Reviewer

Google Tag Manager

  • The google tag manager certainly generated an increase in the ROI of our clients, because, with the agility in the management of tags, it was possible to reduce the IT queue, and now the management of the tags happens to be done by the Marketing and media area itself.
  • Reduction of an IT staff
  • Saving time in organizing hundreds of tags in the backend and starting to use the GTM, everything was centralized in one place
Anonymous | TrustRadius Reviewer

Pricing Details

Axway Appcelerator

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Axway Appcelerator
1.0
Google Tag Manager
9.3

Likelihood to Renew

Axway Appcelerator
Google Tag Manager
10.0

Usability

Axway Appcelerator
Google Tag Manager
10.0

Reliability and Availability

Axway Appcelerator
Google Tag Manager
9.1

Support Rating

Axway Appcelerator
Google Tag Manager
10.0

Online Training

Axway Appcelerator
Google Tag Manager
7.3

Implementation Rating

Axway Appcelerator
Google Tag Manager
9.8

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