What users are saying about
25 Ratings
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Score 7.3 out of 100
95 Ratings
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Score 8.1 out of 100

Feature Set Ratings

  • Benchmark Email ranks higher in 2 feature sets: Email & Online Marketing, Pre-Send Testing
  • Campaign Monitor ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

9.5

Benchmark Email

95%
8.9

Campaign Monitor

89%
Benchmark Email ranks higher in 8/9 features

WYSIWYG email editor

7.8
78%
6 Ratings
8.4
84%
8 Ratings

Dynamic content

10.0
100%
6 Ratings
8.9
89%
21 Ratings

Ability to test dynamic content

9.3
93%
4 Ratings
8.0
80%
1 Rating

Landing pages

10.0
100%
4 Ratings
N/A
0 Ratings

A/B testing

10.0
100%
6 Ratings
9.3
93%
21 Ratings

Mobile optimization

10.0
100%
7 Ratings
N/A
0 Ratings

Email deliverability reporting

10.0
100%
11 Ratings
10.0
100%
2 Ratings

List management

10.0
100%
7 Ratings
N/A
0 Ratings

Triggered drip sequences

8.2
82%
4 Ratings
N/A
0 Ratings

Reporting & Analytics

8.3

Benchmark Email

83%
10.0

Campaign Monitor

100%
Benchmark Email ranks higher in 3/3 features

Dashboards

7.6
76%
6 Ratings
N/A
0 Ratings

Standard reports

10.0
100%
7 Ratings
10.0
100%
1 Rating

Custom reports

7.2
72%
3 Ratings
N/A
0 Ratings

Pre-Send Testing

10.0

Benchmark Email

100%
8.5

Campaign Monitor

85%
Benchmark Email ranks higher in 2/3 features

Inbox Display

10.0
100%
1 Rating
N/A
0 Ratings

Email Previews

10.0
100%
1 Rating
N/A
0 Ratings

Spam Testing

N/A
0 Ratings
8.5
85%
4 Ratings

Attribute Ratings

  • Campaign Monitor is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.0

Benchmark Email

70%
7 Ratings
7.7

Campaign Monitor

77%
25 Ratings

Likelihood to Renew

8.0

Benchmark Email

80%
1 Rating

Campaign Monitor

N/A
0 Ratings

Usability

Benchmark Email

N/A
0 Ratings
10.0

Campaign Monitor

100%
2 Ratings

Likelihood to Recommend

BenchmarkONE

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
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Campaign Monitor

Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
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Pros

BenchmarkONE

  • 2,000 contact list space available with no time limit to those who can't upgrade.
  • The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
  • There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
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Campaign Monitor

  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
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Cons

BenchmarkONE

  • List maintenance -- navigating multiple lists is a cumbersome activity.
  • Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
  • Customer support is kind of slow to get back to us.
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Campaign Monitor

  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
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Pricing Details

Benchmark Email

Starting Price

$0 per month

Editions & Modules

Benchmark Email editions and modules pricing
EditionModules
ProStarting at $131
EnterpriseCustom2

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Campaign Monitor

Starting Price

$9 per month

Editions & Modules

Campaign Monitor editions and modules pricing
EditionModules
Basic91
Unlimited292
Premier1493

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Usability

BenchmarkONE

No answers on this topic

Campaign Monitor

The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
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Alternatives Considered

BenchmarkONE

I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
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Campaign Monitor

The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
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Return on Investment

BenchmarkONE

  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
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Campaign Monitor

  • Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
  • It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
  • Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.
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Screenshots

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