What users are saying about
26 Ratings
26 Ratings
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Score 9.5 out of 100
1 Rating
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Score 7 out of 100

Likelihood to Recommend

Brand24

We always recommend Brand24 to set up many social media policies, it is easy to use, and you will be satisfied with its user interface because it brings all the tools together in one place. It has been very influential in fostering business exchange and increasing sales in your company.
Fabienne Blanc | TrustRadius Reviewer

General Sentiment

Determine what your research question or customer relations needs are to pick a tool that is a good match.
Meaghan George | TrustRadius Reviewer

Pros

Brand24

  • Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
  • I've had very good experience with the customer support team to solve any technical issues.
Brittany Cosby | TrustRadius Reviewer

General Sentiment

  • Using volume and association metrics to assess and predict trends and emerging topics
  • Use the articles metric to drill down into specific posts, such as tweets, Facebook, blog comments, news articles
  • General Sentiment has the ability to access password protected sites to access information that may not normally show up in standard internet searches
Meaghan George | TrustRadius Reviewer

Cons

Brand24

  • Other metrics like follower growth or changes in engagement rates would be more beneficial
  • Tracking web conversions / app downloads if possible
  • More in depth sentiment analysis
Kelcey Zacarese | TrustRadius Reviewer

General Sentiment

  • The application does take time to start gathering data on a specific topic. As such, its important to include as many keyword search topics as possible, and also be sure to refine them as you gather data.
  • The user interface isn't particularly intuitive, there is some work that could be done to streamline its use.
Meaghan George | TrustRadius Reviewer

Likelihood to Renew

Brand24

No score
No answers yet
No answers on this topic

General Sentiment

General Sentiment 8.0
Based on 1 answer
Social media tools are constantly evolving. I would want to be sure that my research question was complimented by the metrics and options presented by the social media tool. General Sentiment is very useful and innovative and their customer service was excellent. Their sales and customer service team was very helpful in onboarding our staff and being flexible with our needs.
Meaghan George | TrustRadius Reviewer

Alternatives Considered

Brand24

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Mark Anderson | TrustRadius Reviewer

General Sentiment

No answers on this topic

Return on Investment

Brand24

  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Tamar Weinberg | TrustRadius Reviewer

General Sentiment

  • Social media analytics can accelerate the speed with which researchers can investigate a topic of interest, at a lower cost.
  • Due to the low barrier to entry (e.g., most social media sites and blogs are free), data collection burden, as traditionally defined, is significantly reduced or eliminated. The absence of direct interactions between researchers and the study population may do more to mitigate sources of bias compared to other more intrusive forms of data collection (i.e., interviews, focus groups).
  • Used to to gather unstructured data and feedback from Medicare beneficiaries, caregivers, advocates, and other stakeholders to identify systemic issues that beneficiaries encounter.
Meaghan George | TrustRadius Reviewer

Screenshots

General Sentiment

Pricing Details

Brand24

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Brand24 Editions & Modules

Edition
Plus$491
Premium$991
Max$1991
  1. per month
Additional Pricing Details

General Sentiment

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

General Sentiment Editions & Modules

Additional Pricing Details

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