Brandwatch vs. Digimind Intelligence

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brandwatch
Score 8.6 out of 10
Enterprise companies (1,001+ employees)
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
$800
10k mentions
Digimind Intelligence
Score 9.0 out of 10
N/A
Digimind Intelligence is an enterprise competitive intelligence software that provides insights and analysis. Corporations use it to maintain a central place for all of their intelligence needs; create insightful intelligence newsletters to automatically disseminate internally; generate in-depth reports; perform product and competitor benchmarking; and discover hidden intelligence using advanced text mining and visualization.N/A
Pricing
BrandwatchDigimind Intelligence
Editions & Modules
Pro
$800
10k mentions
Enterprise
3000+
Unlimited mentions or Queries
No answers on this topic
Offerings
Pricing Offerings
BrandwatchDigimind Intelligence
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrandwatchDigimind Intelligence
Top Pros
Top Cons
User Ratings
BrandwatchDigimind Intelligence
Likelihood to Recommend
8.8
(61 ratings)
9.0
(2 ratings)
Likelihood to Renew
10.0
(8 ratings)
9.1
(1 ratings)
Usability
7.1
(7 ratings)
-
(0 ratings)
Performance
7.0
(4 ratings)
-
(0 ratings)
Support Rating
5.2
(22 ratings)
-
(0 ratings)
Online Training
6.4
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(4 ratings)
-
(0 ratings)
Ease of integration
5.0
(2 ratings)
-
(0 ratings)
User Testimonials
BrandwatchDigimind Intelligence
Likelihood to Recommend
Cision
The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.
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Digimind
It is highly recommended to work with Digimind Social if you are looking to work on social listening. The platform is really powerful and the support team is great too, but it is a must to have some experience working with this type of tools and also a good idea of which results are you looking for and why.
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Pros
Cision
  • Clean, beautiful visuals that can be easily incorporated into reports to be used internally and externally.
  • Customization-- anywhere from the queries you create to adjusting individual report widget/components this tool is very flexible.
  • Excellent Customer Service and support. My Brandwatch rep is always open to hearing from me for questions and often reaches out to me to check in on my status or see if I would like to participate in beta programs.
  • Constant innovation. It seems like Brandwatch is constantly updating and adding improvements to their platform--especially with their 2019 acquisition of Crimson Hexagon.
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Digimind
  • Monitoring the web - upon thousands and thousands of sources can be monitored at the same time as well as new sources discovered by utilising the tools digimind offers
  • Content management - store all of your data within the portal and access from any location with internet access or use the "push mail" feature to have a daily or weekly summary of news sent directly to your email inbox.
  • Managing the news via newsletters and extranet sites - within minutes you can automate a specific newsletter and tailor it for the relevant audience. Extranets can also be set up to view the news online as well as to store it to be viewed at a later time.
  • Source discovery - Digimind now offers ways in which to find new sources for specific topics and quickly add them to your search agents so you can continue to monitor them
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Cons
Cision
  • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
  • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
  • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
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Digimind
  • We would love to see the sentiment on the comments of our social media posts, but also on the other brands too. But at the moment we understand that is not being possible because of the separation between private and public information.
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Likelihood to Renew
Cision
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
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Digimind
After using Digimind for many years, it has become an integral part of our business intelligence process. We have developed our platform over this time with the help of the Digimind team and are very happy with the level of support we receive.
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Usability
Cision
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
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Digimind
No answers on this topic
Performance
Cision
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
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Digimind
No answers on this topic
Support Rating
Cision
The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform. I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.
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Digimind
No answers on this topic
Online Training
Cision
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar. Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
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Digimind
No answers on this topic
Implementation Rating
Cision
Not that I can think of.
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Digimind
No answers on this topic
Alternatives Considered
Cision
If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon. So it depends on what specifically you're trying to do. My agency was already using this product when I arrived, so I did not have a choice in the matter, but I've evaluated both of these other tools. Crimson is similar enough that the slight increase in cost doesn't justify switching. Synthesio is the most expensive competitor in the market (no matter what they tell you), but you get what you pay for. If you can afford it, go with Synthesio.
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Digimind
The intelligence module of Khoros allows you to track on every social media network the accounts that you want to take a look at. But when analyzing the benchmark, Digimind Intelligence also gives you the chance to take a bigger look at what is going on outside social media, being able to upload any kind of sources (websites, blogs, among others).
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Return on Investment
Cision
  • At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
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Digimind
  • It provides us with meaningful insights about what's going on with our brand and benchmark around the network.
  • It allows us to track crisis easily because of the power of the platform and the configuration that we once established.
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