Brandwatch vs Digimind Intelligence

• The breadth of the data it captures is impressive, and you are only limited in the tool by your own knowledge of how to use the system. Therefore, if you know how to create smart, tightly structured queries, how to create smart rules to help save manual search and filing, already have a set of keywords to plug in to your query, and know how to use the more advanced chart visualizations beyond the stock ones they provide, you should be in great shape.
• The range of historical data, as well as the ability to access it in detail is a definite plus that puts them above competitors if you're looking for long-term historical trends.
• The visuals are basic, but look nice, and the ability to export most of the graphs and charts is very useful when putting together presentations.

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• Monitoring the web - upon thousands and thousands of sources can be monitored at the same time as well as new sources discovered by utilising the tools digimind offers
• Content management - store all of your data within the portal and access from any location with internet access or use the "push mail" feature to have a daily or weekly summary of news sent directly to your email inbox.
• Managing the news via newsletters and extranet sites - within minutes you can automate a specific newsletter and tailor it for the relevant audience. Extranets can also be set up to view the news online as well as to store it to be viewed at a later time.
• Source discovery - Digimind now offers ways in which to find new sources for specific topics and quickly add them to your search agents so you can continue to monitor them

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• Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
• Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
• Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation

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• We would love to see the sentiment on the comments of our social media posts, but also on the other brands too. But at the moment we understand that is not being possible because of the separation between private and public information.

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• At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.

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• It provides us with meaningful insights about what's going on with our brand and benchmark around the network.
• It allows us to track crisis easily because of the power of the platform and the configuration that we once established.

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