Brandwatch vs. Digimind Intelligence

The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.

It is highly recommended to work with Digimind Social if you are looking to work on social listening. The platform is really powerful and the support team is great too, but it is a must to have some experience working with this type of tools and also a good idea of which results are you looking for and why.

• Clean, beautiful visuals that can be easily incorporated into reports to be used internally and externally.
• Customization-- anywhere from the queries you create to adjusting individual report widget/components this tool is very flexible.
• Excellent Customer Service and support. My Brandwatch rep is always open to hearing from me for questions and often reaches out to me to check in on my status or see if I would like to participate in beta programs.
• Constant innovation. It seems like Brandwatch is constantly updating and adding improvements to their platform--especially with their 2019 acquisition of Crimson Hexagon.

• Monitoring the web - upon thousands and thousands of sources can be monitored at the same time as well as new sources discovered by utilising the tools digimind offers
• Content management - store all of your data within the portal and access from any location with internet access or use the "push mail" feature to have a daily or weekly summary of news sent directly to your email inbox.
• Managing the news via newsletters and extranet sites - within minutes you can automate a specific newsletter and tailor it for the relevant audience. Extranets can also be set up to view the news online as well as to store it to be viewed at a later time.
• Source discovery - Digimind now offers ways in which to find new sources for specific topics and quickly add them to your search agents so you can continue to monitor them

• Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
• Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
• Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation

• We would love to see the sentiment on the comments of our social media posts, but also on the other brands too. But at the moment we understand that is not being possible because of the separation between private and public information.

Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.

After using Digimind for many years, it has become an integral part of our business intelligence process. We have developed our platform over this time with the help of the Digimind team and are very happy with the level of support we receive.

I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works

Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes

The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform. I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.

good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar. Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works

Not that I can think of.

If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon. So it depends on what specifically you're trying to do. My agency was already using this product when I arrived, so I did not have a choice in the matter, but I've evaluated both of these other tools. Crimson is similar enough that the slight increase in cost doesn't justify switching. Synthesio is the most expensive competitor in the market (no matter what they tell you), but you get what you pay for. If you can afford it, go with Synthesio.

The intelligence module of Khoros allows you to track on every social media network the accounts that you want to take a look at. But when analyzing the benchmark, Digimind Intelligence also gives you the chance to take a bigger look at what is going on outside social media, being able to upload any kind of sources (websites, blogs, among others).

• At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.

• It provides us with meaningful insights about what's going on with our brand and benchmark around the network.
• It allows us to track crisis easily because of the power of the platform and the configuration that we once established.