Braze vs Emarsys | TrustRadius

Likelihood to Recommend

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.

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Mark McRae

Senior Software Quality Assurance Engineer

The Christian Broadcasting NetworkBroadcast Media, 1001-5000 employees

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Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.

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Daniel Berry

SEO Strategist

Cheaper Than Dirt!Retail, 51-200 employees

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Feature Rating Comparison

Braze

Emarsys

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Braze

Emarsys

Lead nurturing

Lead scoring and grading

Braze

Emarsys

Dashboards

Standard reports

Custom reports

Braze

Emarsys

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Pros

Personalized customer journey
Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.

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Jackson Yomogida

Marketing Manager

Dave - Banking For HumansInternet, 51-200 employees

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It has the ability to reach maximum market chains.
It helps to keep our customer’s data confidential in any means.
It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
It is targeting the required and interested audience for the organization.

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Robert Callum

Global Head of Strategy

VizeumMarketing & Advertising, 1001-5000 employees

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Cons

If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).

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Verified User

Employee in Information Technology

Information Technology and Services Company, 10,001+ employees

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Progressing support for custom advancement work has been missing from our record.
We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.

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Kate Woodward

Marketing Project Manager

LiveRampMarketing & Advertising, 501-1000 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Emarsys 9.9

Based on 2 answers

We have no intention of changing Emarsys

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Verified User

Engineer in Customer Service

Furniture Company, 11-50 employees

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Support Rating

Braze 8.2

Based on 40 answers

Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.

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Victoria Quang

CRM Manager

BirdInternet, 201-500 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.

If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.

-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.

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Verified User

Team Lead in Marketing

Transportation/Trucking/Railroad Company, 501-1000 employees

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Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.

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Verified User

Manager in Marketing

Consumer Goods Company, 1001-5000 employees

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Return on Investment

Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.

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Jennifer Rudin

Growth / Nurture Strategist

IBMInformation Technology and Services, 10,001+ employees

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It has helped us to create email campaigns in an easier and quicker way.
It has added flexibility to our daily operations.
It is not a cheap tool.
To use in full capability, dev work is required.

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Verified User

Professional in Marketing

Retail Company, 51-200 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Rating Summary

Braze

Emarsys

Braze

Emarsys

Braze

Emarsys

Likelihood to Recommend

Braze

Emarsys

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Pros

Braze

Emarsys

Cons

Braze

Emarsys

Likelihood to Renew

Braze

Emarsys

Support Rating

Braze

Emarsys

Alternatives Considered

Braze

Emarsys

Return on Investment

Braze

Emarsys

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison