What users are saying about
42 Ratings
34 Ratings
42 Ratings
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Score 8 out of 100
34 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Braze

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.
Mark McRae | TrustRadius Reviewer

Emarsys

Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
Daniel Berry | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Braze
Emarsys
8.2
WYSIWYG email editor
Braze
Emarsys
8.3
Dynamic content
Braze
Emarsys
7.8
Ability to test dynamic content
Braze
Emarsys
7.5
Landing pages
Braze
Emarsys
8.0
A/B testing
Braze
Emarsys
8.7
Mobile optimization
Braze
Emarsys
8.4
Email deliverability reporting
Braze
Emarsys
8.8
List management
Braze
Emarsys
8.7
Triggered drip sequences
Braze
Emarsys
8.0

Lead Management

Braze
Emarsys
7.8
Lead nurturing
Braze
Emarsys
7.7
Lead scoring and grading
Braze
Emarsys
8.0

Reporting & Analytics

Braze
Emarsys
8.7
Dashboards
Braze
Emarsys
9.1
Standard reports
Braze
Emarsys
8.7
Custom reports
Braze
Emarsys
8.4

Platform & Infrastructure

Braze
Emarsys
8.7
API
Braze
Emarsys
8.0
Role-based workflow & approvals
Braze
Emarsys
9.5
Customizability
Braze
Emarsys
8.4
Integration with Salesforce.com
Braze
Emarsys
8.3
Integration with Microsoft Dynamics CRM
Braze
Emarsys
9.0

Pros

Braze

  • Personalized customer journey
  • Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
  • The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
  • The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.
Jackson Yomogida | TrustRadius Reviewer

Emarsys

  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
Robert Callum | TrustRadius Reviewer

Cons

Braze

  • If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
  • You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).
Anonymous | TrustRadius Reviewer

Emarsys

  • Progressing support for custom advancement work has been missing from our record.
  • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
Kate Woodward | TrustRadius Reviewer

Likelihood to Renew

Braze

No score
No answers yet
No answers on this topic

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys
Anonymous | TrustRadius Reviewer

Support Rating

Braze

Braze 8.2
Based on 40 answers
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.
Victoria Quang | TrustRadius Reviewer

Emarsys

No score
No answers yet
No answers on this topic

Alternatives Considered

Braze

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.
Anonymous | TrustRadius Reviewer

Emarsys

Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
Anonymous | TrustRadius Reviewer

Return on Investment

Braze

  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Jennifer Rudin | TrustRadius Reviewer

Emarsys

  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
Anonymous | TrustRadius Reviewer

Pricing Details

Braze

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Emarsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

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