Braze vs. Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Braze
Score 8.4 out of 10
N/A
Braze is a comprehensive customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels so as to deliver value quickly and continuously. The vendor states they were named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and recognized as one of Inc Magazine's…N/A
Emarsys
Score 8.5 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
BrazeEmarsys
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrazeEmarsys
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Features
BrazeEmarsys
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Braze
-
Ratings
Emarsys
8.1
6 Ratings
WYSIWYG email editor00 Ratings8.34 Ratings
Dynamic content00 Ratings7.35 Ratings
Ability to test dynamic content00 Ratings7.26 Ratings
Landing pages00 Ratings8.03 Ratings
A/B testing00 Ratings8.76 Ratings
Mobile optimization00 Ratings8.36 Ratings
Email deliverability reporting00 Ratings8.89 Ratings
List management00 Ratings8.76 Ratings
Triggered drip sequences00 Ratings7.95 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Braze
-
Ratings
Emarsys
7.8
4 Ratings
Lead nurturing00 Ratings7.64 Ratings
Lead scoring and grading00 Ratings8.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Braze
-
Ratings
Emarsys
8.6
6 Ratings
Dashboards00 Ratings9.06 Ratings
Standard reports00 Ratings8.76 Ratings
Custom reports00 Ratings8.36 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Braze
-
Ratings
Emarsys
8.6
5 Ratings
API00 Ratings8.05 Ratings
Role-based workflow & approvals00 Ratings9.43 Ratings
Customizability00 Ratings8.25 Ratings
Integration with Salesforce.com00 Ratings8.43 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
User Ratings
BrazeEmarsys
Likelihood to Recommend
9.1
(26 ratings)
8.7
(8 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(2 ratings)
Support Rating
8.2
(40 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
BrazeEmarsys
Likelihood to Recommend
Braze
Braze is the go-to solution for businesses that offer its services and products through apps. It is a comprehensive tool that will provide you with an easy and quick way to orchestrate conversion and engagement communications and tests. Both product and marketing teams will be able to deliver amazing InApps and Notifications without any help or supervision from tech teams and developers (tech help is needed for implementation and tool evolution only). Braze can also deliver messages to websites and through web push, however, if you do not own an app, I may suggest you pursue other CRM tools.
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SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Pros
Braze
  • Is constantly improving all its features.
  • Cares a lot for the final user and its usability, in my case I'm constantly getting asked about feedback to improve several features.
  • Is really easy to use, and the documentation and LAB are really helpful if you are starting with Braze.
  • Has a strong community, where anyone can ask everything and other peers can contribute.
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SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Cons
Braze
  • Braze could offer more tier based cost effective solutions for users who only integrate minimally.
  • I think the the ability to understand how users patterns can be utilized is powerful but could be made more robust yet usable.
  • Reporting without exporting to a CSV perhaps a more cloud-based reporting option.
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SAP
  • Progressing support for custom advancement work has been missing from our record.
  • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
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Likelihood to Renew
Braze
No answers on this topic
SAP
We have no intention of changing Emarsys
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Support Rating
Braze
We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.
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SAP
No answers on this topic
Alternatives Considered
Braze
Braze is a MUCH simpler interface than the Adobe Campaign. However, it is hard to argue that they both have the same functionality. Adobe Campaign is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to medium-sized customers.
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SAP
Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
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Return on Investment
Braze
  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
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SAP
  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
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