BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.
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Kaltura
Score 8.0 out of 10
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Kaltura, headquartered in New York, offers enterprise or large scale video storage, streaming, and distribution supporting a variety of purposes such as streaming, enterprise video portal, interactive video and virtual classroom, or podcasting.
BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.
Kaltura is an excellent tool IF you have a large library of content. It can be pretty pricey so if you are early in launching an online program you may be better off waiting a few years until you've amassed a large enough catalog to warrant the investment in such a tool. The tool is best purchased by a University or company-wide vs having a single department try to find the budget for it. The unlimited plan pays for itself in most cases if you go this route. Secondly, you must be willing to invest time and resources into on-going training for your faculty and staff, especially for those who wish to create their own media and use the quizzing features.
Very easy to use interface for uploading videos or capturing a screen recording. There are very few clicks required to get the media up and running. The video conversion process that happens on the back-end is fast and provides videos in device agnostic formats.
Integrates well with other systems, such as our Moodle LMS. This extends the capabilities of the LMS and also allows us to keep video/multimedia content organized in a central location (the KMC).
Kaltura can be connected to various processes within your organization. For example, we have a system in place that allows a video lecture in a classroom to be uploaded to Kaltura in a very easy manner.
User/role management is very important as some people on campus have more privileges to publish content than do others. We have Kaltura connected to our Single Sign-On solution for authentication and we can assign roles to specific people within the Kaltura software.
The choice to renew our subscription does not belong to us, though we are able to provide input. We are aware of competitive products who have matured in the past three years, and we are aware now of alternatives to conventional plugin usage (LTI).
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
The first line support agents seldom are able to diagnose or troubleshoot any problems that we have. These agents simply open support tickets in their system which are escalated to a foreign level 2 support agent which creates at least a day delay between reporting a problem and getting initial feedback. Any back-and-forth questions add at least another day delay.
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
Kaltura was the best option given the sheer volume of people we needed to support digitally. Others were better in their own regard, but due to limitations in number of attendees or sessions, Kaltura was the best option
Managing video content with the KMC has greatly reduced the amount of hours previously needed to manage.
User issues ie: uploading video, viewing video has been greatly reduced.
Increased user engagement with using video in LMS courses. We currently have 6,929 videos on our system. Last month , 2/1/14, 17,623 videos were viewed at least 75% of the way through.
