Brokermint is a real estate back office platform focused on ease of use. The product can be integrated withyour MLS and CRM to streamline all listings, transactions, and contacts for your business in one system. Brokermint provides agents, office administrators, and brokers true visibility into each real estate transaction via email reminders and instant notifications for each step of the process. By creating custom commission plans, Brokermint users can automatically…
$99
per month
Entrata
Score 6.9 out of 10
N/A
The Entrata Platform, from the company of the same name headquartered in Lehi, is a property management platform designed for leasing management of multifamily properties and tenants. The Entrata platform features a general ledger and accounting management, invoice management, as well as lead management with in-built marketing suite.
Brokermint is suited for a small brokerage or a franchise, maybe 200 agents or less because it has great functionality and simple agent screens, i.e. dashboard. Especially simple teams or solo agents will benefit from it, because they are able to navigate smoothly and you can pick up the functions very quickly, without much tech knowledge. Over 200 agents, it would need to be more robust and integrate transaction management, accounting, commission tracking, agent team tracking, percentage of cap, etc. The more detailed software, the less likely agents are going to use it correctly, i.e. more employee support and troubleshooting. Agents are not very patient and they don't like to have any obstacles when they learn how to do anything. Brokers have to consider the caliber of agents they attract.
Entrata isn't perfect, but it is heads and shoulders above its competitors. They consistently respond to customer needs and continually add to their suite of services. The platform is attractive and was built for Google Chrome from the get-go, unlike some competitors that were stuck on Internet Explorer for years and years. That might not mean much to some, but I think it exemplifies that Entrata puts user experience first. It has a robust array of functions and I'm happy to use it. For email marketing, Entrata is great. If you market by text message, Entrata is probably not your best bet. Customers are opted out of texts by default, so we've had to explore other avenues for mass text communications.
Sometimes, some of our customers won't require a follow-up but there isn't an option to opt them out of follow-ups but the leads will still appear.
Access. Some of the things that should be accessible to all team members aren't (creating templates, saving signatures, or seeing credit screening details) and putting in a ticket or asking for permission can be time-consuming.
I would say that our admin would give this a pretty high setting. Anytime there are issues, they are quick to contact Brokermint and get fixes out to us as soon as possible, but I have not personally had any issues that haven't been fixable on my own.
I've used Entrata with three companies, all of whom have had an in-house liaison to the company. Consequently, I haven't had to work directly with Entrata support on very many occasions. However, I have personally seen feature requests added to the platform in a timely manner. That kind of service is rare in this industry.
Brokermint is best for smaller brokerages which are growing their full-time staff. It is simple, easy to use, less frustrating than most, and will please agents because the interface is logical and well thought out. SkySlope is more for very large brokerages, which need algorithmic multi-phasic functions. Great for large teams, with multiple types of agents, support staff, and administrators.
Entrata is completely cloud-based and provides much more integrated functionality, but fewer custom features. Also, Entrata's UI could be greatly improved. Overall, Entrata's API is more open and allows for more third-party integrations and ILS connectivity over time than its competitors. Combining the marketing portal (website, email marketing, SMS) with leasing management (renter invoices, rent collection, late fees, move in/move out checklists) provides for a unique, bundled service platform.
