Likelihood to Recommend
Brokermint is suited for a small brokerage or a franchise, maybe 200 agents or less because it has great functionality and simple agent screens, i.e. dashboard. Especially simple teams or solo agents will benefit from it, because they are able to navigate smoothly and you can pick up the functions very quickly, without much tech knowledge. Over 200 agents, it would need to be more robust and integrate transaction management, accounting, commission tracking, agent team tracking, percentage of cap, etc. The more detailed software, the less likely agents are going to use it correctly, i.e. more employee support and troubleshooting. Agents are not very patient and they don't like to have any obstacles when they learn how to do anything. Brokers have to consider the caliber of agents they attract.
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Entrata isn't perfect, but it is heads and shoulders above its competitors. They consistently respond to customer needs and continually add to their suite of services. The platform is attractive and was built for Google Chrome from the get-go, unlike some competitors that were stuck on Internet Explorer for years and years. That might not mean much to some, but I think it exemplifies that Entrata puts user experience first. It has a robust array of functions and I'm happy to use it. For email marketing, Entrata is great. If you market by text message, Entrata is probably not your best bet. Customers are opted out of texts by default, so we've had to explore other avenues for mass text communications.
Read full review Pros Very Simple 4 step process when creating a new transaction Easy capture of documents and communications (email and text) Smooth audit flow - Love auditing as the transaction progresses so I can coach agents Commission Income calculation and tracking Multiple ways of backing up closed transactions Read full review Integration of lead-generation database with a website. Ease of communication with apartment residents via email marketing, text, and web messaging. Streamlined invoice and purchase management. Standard website CMS functionality. Unlimited file and asset storage in the cloud. Read full review Cons A better selection of statuses A true white label Faster support Read full review Sometimes, some of our customers won't require a follow-up but there isn't an option to opt them out of follow-ups but the leads will still appear. Access. Some of the things that should be accessible to all team members aren't (creating templates, saving signatures, or seeing credit screening details) and putting in a ticket or asking for permission can be time-consuming. Read full review Support Rating
I would say that our admin would give this a pretty high setting. Anytime there are issues, they are quick to contact Brokermint and get fixes out to us as soon as possible, but I have not personally had any issues that haven't been fixable on my own.
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I've used Entrata with three companies, all of whom have had an in-house liaison to the company. Consequently, I haven't had to work directly with Entrata support on very many occasions. However, I have personally seen feature requests added to the platform in a timely manner. That kind of service is rare in this industry.
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Brokermint is best for smaller brokerages which are growing their full-time staff. It is simple, easy to use, less frustrating than most, and will please agents because the interface is logical and well thought out.
is more for very large brokerages, which need algorithmic multi-phasic functions. Great for large teams, with multiple types of agents, support staff, and administrators.
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Entrata is completely cloud-based and provides much more integrated functionality, but fewer custom features. Also, Entrata's UI could be greatly improved. Overall, Entrata's API is more open and allows for more third-party integrations and ILS connectivity over time than its competitors. Combining the marketing portal (website, email marketing, SMS) with leasing management (renter invoices, rent collection, late fees, move in/move out checklists) provides for a unique, bundled service platform.
Read full review Return on Investment Helps us better organize as agents Helps with audits Helps with check listing everything Sometimes hard to know what to do; slight learning curve Read full review Entrata has helped keep our budgeting in order and has made it simple to generate financial reports. Read full review ScreenShots