126 Ratings
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Score 8 out of 100
2 Ratings
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Score 9.8 out of 100

Feature Set Ratings

  • DirectLync ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

7.4

Bronto Marketing Platform (discontinued)

74%
8.5

DirectLync

85%
Bronto Marketing Platform (discontinued) ranks higher in 8/9 features

WYSIWYG email editor

7.0
70%
50 Ratings
N/A
0 Ratings

Dynamic content

6.4
64%
50 Ratings
N/A
0 Ratings

Ability to test dynamic content

6.4
64%
49 Ratings
N/A
0 Ratings

Landing pages

4.5
45%
25 Ratings
N/A
0 Ratings

A/B testing

9.0
90%
55 Ratings
N/A
0 Ratings

Mobile optimization

7.8
78%
50 Ratings
N/A
0 Ratings

Email deliverability reporting

9.4
94%
114 Ratings
8.0
80%
2 Ratings

List management

7.5
75%
56 Ratings
9.0
90%
1 Rating

Triggered drip sequences

8.4
84%
48 Ratings
N/A
0 Ratings

Reporting & Analytics

7.6

Bronto Marketing Platform (discontinued)

76%

DirectLync

Feature Set Not Supported
N/A
Bronto Marketing Platform (discontinued) ranks higher in 3/3 features

Dashboards

7.8
78%
57 Ratings
N/A
0 Ratings

Standard reports

7.8
78%
56 Ratings
N/A
0 Ratings

Custom reports

7.1
71%
43 Ratings
N/A
0 Ratings

Attribute Ratings

  • DirectLync is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings
10.0

DirectLync

100%
1 Rating

Likelihood to Renew

8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings

DirectLync

N/A
0 Ratings

Usability

9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating

DirectLync

N/A
0 Ratings

Availability

10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings

DirectLync

N/A
0 Ratings

Performance

8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings

DirectLync

N/A
0 Ratings

Support Rating

2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings

DirectLync

N/A
0 Ratings

Online Training

8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating

DirectLync

N/A
0 Ratings

Implementation Rating

9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings

DirectLync

N/A
0 Ratings

Configurability

10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

DirectLync

N/A
0 Ratings

Likelihood to Recommend

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

DirectLync

Girls PACT receives regular compliments on its website! The audience for our website is potential donors. DirectLync nailed it! The design is clean, modern, professional, user friendly, intuitive and really represents our brand. They gave us some great coaching and guidance as we were creating and preparing content. It was a really fun project!
Read full review

Pros

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

DirectLync

  • DirectLync is knowledgeable in their field, which saves us time (and money).
  • They have a creative team onsite to answer questions promptly.
  • Regularly updating products and services to better serve its customers.
Read full review

Cons

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Read full review

DirectLync

  • Girls PACT is located in Los Angeles. Newsletters are scheduled for PST, yet distributed on EST. It’s an odd glitch and may be a user error.
Read full review

Pricing Details

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    DirectLync

    Starting Price

    $20 Month

    Editions & Modules

    DirectLync editions and modules pricing
    EditionModules
    Basic$20.001
    Essential$99.002
    Pro$249.003
    Premium$599.004

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    The Bronto Marketing Platform

    Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
    Read full review

    DirectLync

    No answers on this topic

    Usability

    The Bronto Marketing Platform

    Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
    Read full review

    DirectLync

    No answers on this topic

    Reliability and Availability

    The Bronto Marketing Platform

    I never experienced any downtime.
    Read full review

    DirectLync

    No answers on this topic

    Performance

    The Bronto Marketing Platform

    No issues.
    Read full review

    DirectLync

    No answers on this topic

    Support Rating

    The Bronto Marketing Platform

    They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
    Read full review

    DirectLync

    No answers on this topic

    Online Training

    The Bronto Marketing Platform

    They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
    Read full review

    DirectLync

    No answers on this topic

    Implementation Rating

    The Bronto Marketing Platform

    Easy to set up.
    Read full review

    DirectLync

    No answers on this topic

    Alternatives Considered

    The Bronto Marketing Platform

    Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
    Read full review

    DirectLync

    No answers on this topic

    Return on Investment

    The Bronto Marketing Platform

    • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
    • A/B split testing lets us try different things. Try this and that.
    • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
    Read full review

    DirectLync

    • DirectLync has saved our marketing budget thousands of dollars! They have been so generous supporting the marketing needs of Girls PACT, a nonprofit organization.
    Read full review

    Screenshots

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