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Top Rated
340 Ratings
126 Ratings
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Score 7.9 out of 100

Intercom

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Top Rated
340 Ratings
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Score 8.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.4

    Bronto Marketing Platform (discontinued)

    74%

    Intercom

    Feature Set Not Supported
    N/A
    Bronto Marketing Platform (discontinued) ranks higher in 9/9 features

    WYSIWYG email editor

    7.1
    71%
    50 Ratings
    N/A
    0 Ratings

    Dynamic content

    6.4
    64%
    50 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    6.4
    64%
    49 Ratings
    N/A
    0 Ratings

    Landing pages

    4.5
    45%
    25 Ratings
    N/A
    0 Ratings

    A/B testing

    9.0
    90%
    55 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.8
    78%
    50 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.4
    94%
    114 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    56 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.4
    84%
    48 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.6

    Bronto Marketing Platform (discontinued)

    76%

    Intercom

    Feature Set Not Supported
    N/A
    Bronto Marketing Platform (discontinued) ranks higher in 3/3 features

    Dashboards

    7.8
    78%
    57 Ratings
    N/A
    0 Ratings

    Standard reports

    7.8
    78%
    56 Ratings
    N/A
    0 Ratings

    Custom reports

    7.1
    71%
    43 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Bronto Marketing Platform (discontinued) is rated higher in 1 area: Implementation Rating
    • Intercom is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
    • Bronto Marketing Platform (discontinued) and Intercom are tied in 1 area: Usability

    Likelihood to Recommend

    8.1

    Bronto Marketing Platform (discontinued)

    81%
    60 Ratings
    8.8

    Intercom

    88%
    112 Ratings

    Likelihood to Renew

    8.0

    Bronto Marketing Platform (discontinued)

    80%
    5 Ratings
    9.0

    Intercom

    90%
    14 Ratings

    Usability

    9.0

    Bronto Marketing Platform (discontinued)

    90%
    1 Rating
    9.0

    Intercom

    90%
    19 Ratings

    Availability

    10.0

    Bronto Marketing Platform (discontinued)

    100%
    2 Ratings

    Intercom

    N/A
    0 Ratings

    Performance

    8.0

    Bronto Marketing Platform (discontinued)

    80%
    2 Ratings

    Intercom

    N/A
    0 Ratings

    Support Rating

    2.0

    Bronto Marketing Platform (discontinued)

    20%
    4 Ratings
    8.0

    Intercom

    80%
    6 Ratings

    Online Training

    8.0

    Bronto Marketing Platform (discontinued)

    80%
    1 Rating

    Intercom

    N/A
    0 Ratings

    Implementation Rating

    9.0

    Bronto Marketing Platform (discontinued)

    90%
    2 Ratings
    5.0

    Intercom

    50%
    4 Ratings

    Configurability

    10.0

    Bronto Marketing Platform (discontinued)

    100%
    1 Rating

    Intercom

    N/A
    0 Ratings

    Likelihood to Recommend

    The Bronto Marketing Platform

    If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
    Read full review

    Intercom

    Intercom is, in my opinion, well suited for platform-based SaaS businesses where user engagement dictates your LTV to those customers and feeds back the metrics of how often users access the platform is key to your Account Management strategy and processes. In my experience, enterprise-level organizations very much appreciate Intercom user reporting and will likely start to expect this level of transparency in the very near future as platforms like Intercom become market standard. I would say Intercom is less suitable for Transaction or Throughput /Channel Sale products where your user data and in-platform behaviors are less relevant as the transaction has taken place outside of the platform, so, therefore, your platform usage is externally dependent. Thus Intercom tracking and data become a less relevant lagging indicator rather than a leading indicator with SaaS products.
    Read full review

    Pros

    The Bronto Marketing Platform

    • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
    • It's logically organized, which can't be said of all ESP's.
    • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
    Read full review

    Intercom

    • Intercom is easy to use and understand regardless of your role or technical knowledge
    • They have contextual guides within the product to help you understand how to use their best features
    • They're always improving the product with new useful features such as banners, product tours, and surveys
    Read full review

    Cons

    The Bronto Marketing Platform

    • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
    • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
    • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
    Read full review

    Intercom

    • Email Blasts: recently we've been told that we won't be able to email blast if our customer base's email failure rate does not decrease. This is something that is largely out of our control and it would be nice if Intercom would just create logic on their end to ignore these instances.
    • Their customer support could have a faster response time. Given the industry we are in, it'd be nice to have prompt customer support. It can take an hour or more to get a response through their own software.
    • Can't think of anything else!
    Read full review

    Pricing Details

    Bronto Marketing Platform (discontinued)

    Starting Price

    Editions & Modules

    Bronto Marketing Platform (discontinued) editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Request pricing at info@bronto.com.

      Intercom

      Starting Price

      Editions & Modules

      Intercom editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Pricing Info

        Likelihood to Renew

        The Bronto Marketing Platform

        Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
        Read full review

        Intercom

        I am giving Intercom a rating of 10 because we truly use this platform each day. When using the platform, we can have real-time conversations going on with parents, administrators, and even grandparents. They are able to discuss their general support needs and their billing support needs. Having this happen in real-time allows us to move forward with solving the customer issues
        Read full review

        Usability

        The Bronto Marketing Platform

        Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
        Read full review

        Intercom

        I can't give it a ten yet because I'm still getting used to the new inbox. That said, I do find Intercom pretty intuitive and have managed to find new features over time. Like, it's really easy to use right off the bat. But it's also flexible and extensible enough that, over time, you can start to adopt new features and extensions to make it even more powerful. So I'd say the balance between usability and extensibility is quite a on point.
        Read full review

        Reliability and Availability

        The Bronto Marketing Platform

        I never experienced any downtime.
        Read full review

        Intercom

        No answers on this topic

        Performance

        The Bronto Marketing Platform

        No issues.
        Read full review

        Intercom

        No answers on this topic

        Support Rating

        The Bronto Marketing Platform

        They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
        Read full review

        Intercom

        One of the great features about using Intercom is their support is going to be very similar to the support that you will be using with your customers. The chatbot is identical to your chatbot. So not only is user support easy to use and available, but it's a way to also learn how to use this feature.
        Read full review

        Online Training

        The Bronto Marketing Platform

        They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
        Read full review

        Intercom

        No answers on this topic

        Implementation Rating

        The Bronto Marketing Platform

        Easy to set up.
        Read full review

        Intercom

        I didn't implement it, but it's supposed to be quite easy through Segment
        Read full review

        Alternatives Considered

        The Bronto Marketing Platform

        Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
        Read full review

        Intercom

        I've used Freshchat a few years ago and I found the user interface difficult to get used to. But comparing how intercom fared against it would be unfair in a way since the only thing Intercom did differently is provide an interactive training session with the platform, while it was difficult to get used to Internal in-person training with Freshchat.
        Read full review

        Return on Investment

        The Bronto Marketing Platform

        • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
        • A/B split testing lets us try different things. Try this and that.
        • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
        Read full review

        Intercom

        • Increase in demo sets and deals won by engaging with prospects that hadn't requested a demo yet.
        • Increase in efficiency for our support team to receiving tickets.
        • Boosting registration for our on going training webinars as well as those for new product announcements.
        Read full review

        Screenshots

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