What users are saying about
19 Ratings
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Score 7.7 out of 100
3 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

Basis, by Centro

I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused.Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
Kimberly Smith | TrustRadius Reviewer

Smart AdServer

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
Ian Smith | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis, by Centro
6.2
Smart AdServer
8.0
Data Transfer
Basis, by Centro
5.3
Smart AdServer
8.0
DSP integration
Basis, by Centro
7.1
Smart AdServer
8.0

Ad Campaigns

Basis, by Centro
7.3
Smart AdServer
8.0
Ad campaign creation
Basis, by Centro
6.4
Smart AdServer
8.0
Ad deployment
Basis, by Centro
6.3
Smart AdServer
9.0
Display advertising
Basis, by Centro
9.0
Smart AdServer
7.0
Ad display and retargeting segmentation
Basis, by Centro
8.2
Smart AdServer
8.0
Sequence targeting
Basis, by Centro
6.3
Smart AdServer
8.0

Ad Reporting & Analytics

Basis, by Centro
7.0
Smart AdServer
7.5
Ad dashboards
Basis, by Centro
8.8
Smart AdServer
8.0
Ad performance reports
Basis, by Centro
8.7
Smart AdServer
8.0
Ad conversion tracking
Basis, by Centro
6.2
Smart AdServer
7.0
Ad attribution reporting
Basis, by Centro
5.2
Smart AdServer
8.0
Cross-channel ad management
Basis, by Centro
5.2
Smart AdServer
7.0
Ad forecasting and optimization
Basis, by Centro
7.9
Smart AdServer
7.0

Pros

Basis, by Centro

  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Matt Kennicott | TrustRadius Reviewer

Smart AdServer

  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
Ian Smith | TrustRadius Reviewer

Cons

Basis, by Centro

  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Cody Wright | TrustRadius Reviewer

Smart AdServer

  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Ian Smith | TrustRadius Reviewer

Usability

Basis, by Centro

Basis, by Centro 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Smart AdServer

No score
No answers yet
No answers on this topic

Support Rating

Basis, by Centro

Basis, by Centro 10.0
Based on 2 answers
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Smart AdServer

No score
No answers yet
No answers on this topic

Implementation Rating

Basis, by Centro

Basis, by Centro 9.0
Based on 2 answers
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Smart AdServer

No score
No answers yet
No answers on this topic

Alternatives Considered

Basis, by Centro

Compared to these 3 alternatives, Basis DSP is the easiest to use. AppLovin is more complex but it is very messy and the learning curve is pretty steep. AppLovin is focused mostly on big clients and not suitable for agencies of any size. OpenX would be the closest competitor but I think Basis is more complete.
Gabriela Band | TrustRadius Reviewer

Smart AdServer

Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
Ian Smith | TrustRadius Reviewer

Return on Investment

Basis, by Centro

  • Basis has fewer fees than DV360 which has generated a favorable ROAS.
  • We pay $7500 a month to use LiveRamp for DV360. We do not need to do that for Basis.
Brendan McInerney | TrustRadius Reviewer

Smart AdServer

  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Ian Smith | TrustRadius Reviewer

Pricing Details

Basis, by Centro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Smart AdServer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Basis, by Centro
6.2
Smart AdServer
8.0

Likelihood to Renew

Basis, by Centro
10.0
Smart AdServer

Usability

Basis, by Centro
9.0
Smart AdServer

Support Rating

Basis, by Centro
10.0
Smart AdServer

Implementation Rating

Basis, by Centro
9.0
Smart AdServer

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