TrustRadius

Cheetah Digital Customer Engagement Suite (discontinued) vs. Zeta Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cheetah Digital Customer Engagement Suite (discontinued)
Score 8.0 out of 10
N/A
The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.N/A
Zeta Marketing Platform
Score 6.9 out of 10
N/A
The Zeta Marketing Platform, now including capabilities from the IgnitionOne DMS offers a cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform (IgnitionOne DMP, formerly Knotice, acquired March, 2014). The platform is noted for its bid management capabilities, of use in search…N/A
Pricing
Cheetah Digital Customer Engagement Suite (discontinued)Zeta Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cheetah Digital Customer Engagement Suite (discontinued)Zeta Marketing Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Cheetah Digital Customer Engagement Suite (discontinued)Zeta Marketing Platform
Top Pros
Top Cons

No answers on this topic

Best Alternatives
Cheetah Digital Customer Engagement Suite (discontinued)Zeta Marketing Platform
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
Mautic
Mautic
Score 9.1 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Iterable
Iterable
Score 8.5 out of 10
Iterable
Iterable
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cheetah Digital Customer Engagement Suite (discontinued)Zeta Marketing Platform
Likelihood to Recommend
7.1
(2 ratings)
2.0
(1 ratings)
Support Rating
6.8
(2 ratings)
-
(0 ratings)
User Testimonials
Cheetah Digital Customer Engagement Suite (discontinued)Zeta Marketing Platform
Likelihood to Recommend
Discontinued Products
I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
Verified User
Anonymous
Read full review
Zeta Global
  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
Verified User
Anonymous
Read full review
Pros
Discontinued Products
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.
Gabriela Band | TrustRadius Reviewer
Gabriela Band
Sales Specialist
Read full review
Zeta Global
  • Good customer service.
  • They were flexible in allowing us to access backend data.
Verified User
Anonymous
Read full review
Cons
Discontinued Products
  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
Verified User
Anonymous
Read full review
Zeta Global
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
Verified User
Anonymous
Read full review
Support Rating
Discontinued Products
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
Gabriela Band | TrustRadius Reviewer
Gabriela Band
Sales Specialist
Read full review
Zeta Global
No answers on this topic
Alternatives Considered
Discontinued Products
They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
Verified User
Anonymous
Read full review
Zeta Global
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
Verified User
Anonymous
Read full review
Return on Investment
Discontinued Products
  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
Gabriela Band | TrustRadius Reviewer
Gabriela Band
Sales Specialist
Read full review
Zeta Global
  • Did push through implementations but was buggy
  • Fast UI
Verified User
Anonymous
Read full review
ScreenShots

Cheetah Digital Customer Engagement Suite (discontinued) Screenshots

Screenshot of Enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies.