Cheetah Digital Customer Engagement Suite vs IgnitionOne Digital Marketing Suite

Likelihood to Recommend

I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

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Good for very basic management of a search program.
Not good for much else since it is buggy and lacks many features that competitors offer.
Also may be good for someone who is looking for a low-cost DMS.

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Verified User

Director in Marketing

Marketing and Advertising Company, 501-1000 employees

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Pros

It offers social media tracking, which is a big competitive advantage against its rivals.
Email targeting options are better than MailChimp.
Good price.

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Gabriela Band

Sales Specialist

OgilvyInternet, 10,001+ employees

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Good customer service.
They were flexible in allowing us to access backend data.

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Verified User

Director in Marketing

Marketing and Advertising Company, 501-1000 employees

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Cons

I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
Continue to improve the user interface to make all features more usable to their users.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

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Buggy!
Lacks many features competitors offer (like labeling).
No clear roadmap for the future with their SEM product.

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Verified User

Director in Marketing

Marketing and Advertising Company, 501-1000 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Starting Price

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General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

—

Support Rating

Cheetah Digital Customer Engagement Suite 6.8

Based on 4 answers

Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.

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Gabriela Band

Sales Specialist

OgilvyInternet, 10,001+ employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

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Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.

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Verified User

Director in Marketing

Marketing and Advertising Company, 501-1000 employees

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Return on Investment

It has raised costs due to its price, reducing ROI.
However, we have gotten good results and great CPAs with them, improving margins.
It has allowed us to be faster on testing, improving ROI in the long term.

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Gabriela Band

Sales Specialist

OgilvyInternet, 10,001+ employees

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Did push through implementations but was buggy
Fast UI

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Verified User

Director in Marketing

Marketing and Advertising Company, 501-1000 employees

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Cheetah Digital Customer Engagement Suite vs IgnitionOne Digital Marketing Suite