What users are saying about
39 Ratings
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Score 8.4 out of 100
2 Ratings
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Score 4.1 out of 100

Feature Set Ratings

  • Cheetah Messaging ranks higher in 1 feature set: Email & Online Marketing
  • Right On Interactive ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

7.9

Cheetah Messaging

79%
7.0

Right On Interactive

70%
Cheetah Messaging ranks higher in 9/9 features

WYSIWYG email editor

7.0
70%
11 Ratings
7.0
70%
1 Rating

Dynamic content

9.0
90%
11 Ratings
N/A
0 Ratings

Ability to test dynamic content

7.5
75%
11 Ratings
N/A
0 Ratings

Landing pages

7.0
70%
11 Ratings
6.0
60%
1 Rating

A/B testing

8.0
80%
10 Ratings
N/A
0 Ratings

Mobile optimization

9.0
90%
10 Ratings
N/A
0 Ratings

Email deliverability reporting

8.0
80%
19 Ratings
7.0
70%
2 Ratings

List management

8.0
80%
11 Ratings
N/A
0 Ratings

Triggered drip sequences

8.0
80%
9 Ratings
8.0
80%
1 Rating

Reporting & Analytics

7.7

Cheetah Messaging

77%
8.5

Right On Interactive

85%
Cheetah Messaging ranks higher in 2/3 features

Dashboards

7.5
75%
11 Ratings
9.0
90%
1 Rating

Standard reports

8.0
80%
11 Ratings
8.0
80%
1 Rating

Custom reports

7.5
75%
11 Ratings
N/A
0 Ratings

Pre-Send Testing

7.8

Cheetah Messaging

78%

Right On Interactive

Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features

URL Validation

7.2
72%
3 Ratings
N/A
0 Ratings

Link Tracking

8.5
85%
3 Ratings
N/A
0 Ratings

Image Validation

7.8
78%
3 Ratings
N/A
0 Ratings

Inbox Display

7.4
74%
3 Ratings
N/A
0 Ratings

Email Accessibility Tools

7.4
74%
3 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.7
77%
3 Ratings
N/A
0 Ratings

Spam Testing

7.5
75%
3 Ratings
N/A
0 Ratings

Email Previews

8.7
87%
3 Ratings
N/A
0 Ratings

Lead Management

Cheetah Messaging

Feature Set Not Supported
N/A
8.5

Right On Interactive

85%
Right On Interactive ranks higher in 2/2 features

Lead scoring and grading

N/A
0 Ratings
8.0
80%
1 Rating

Automated sales alerts and tasks

N/A
0 Ratings
9.0
90%
1 Rating

Social Media Marketing

Cheetah Messaging

Feature Set Not Supported
N/A
8.0

Right On Interactive

80%
Right On Interactive ranks higher in 1/1 features

Social profile integration

N/A
0 Ratings
8.0
80%
1 Rating

Platform & Infrastructure

Cheetah Messaging

Feature Set Not Supported
N/A
7.5

Right On Interactive

75%
Right On Interactive ranks higher in 2/2 features

Customizability

N/A
0 Ratings
7.0
70%
1 Rating

Integration with Salesforce.com

N/A
0 Ratings
8.0
80%
1 Rating

Attribute Ratings

  • Cheetah Messaging is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.5

Cheetah Messaging

85%
13 Ratings
7.0

Right On Interactive

70%
1 Rating

Likelihood to Renew

7.6

Cheetah Messaging

76%
3 Ratings

Right On Interactive

N/A
0 Ratings

Usability

4.0

Cheetah Messaging

40%
1 Rating

Right On Interactive

N/A
0 Ratings

Support Rating

2.0

Cheetah Messaging

20%
2 Ratings

Right On Interactive

N/A
0 Ratings

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

Right On Interactive

Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
Chris Theisen | TrustRadius Reviewer

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

Right On Interactive

  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
Chris Theisen | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

Right On Interactive

  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
Chris Theisen | TrustRadius Reviewer

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Cheetah Messaging Editions & Modules

Additional Pricing Details

Right On Interactive

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$500 up to 2 users, up to 10,000 contacts

Right On Interactive Editions & Modules

Edition
Outreach$5001
Engagement$9002
Lifecycle Marketing$1,4003
  1. up to 2 users, up to 10,000 contacts
  2. up to 5 users, up to 10,000 contacts
  3. up to 10 users, up to 10,000 contacts
Additional Pricing Details
All contracts are annual

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

Right On Interactive

No score
No answers yet
No answers on this topic

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

Right On Interactive

No score
No answers yet
No answers on this topic

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

Right On Interactive

No score
No answers yet
No answers on this topic

Alternatives Considered

Cheetah Messaging

Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Hinal S | TrustRadius Reviewer

Right On Interactive

No answers on this topic

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

Right On Interactive

  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
Chris Theisen | TrustRadius Reviewer

Screenshots

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