Chorus by ZoomInfo vs. Gong vs. Outreach

One scenario where Chorus by ZoomInfo is well suited is when our team is trying to identify patterns (common objections, frequent competitor mentions, concerns that clients raise). ZoomInfo offers trend analysis, market intelligence, and topic tracking that reveals patterns across conversations. This has allowed us to adapt and update our processes to address these patterns

Incentivized

Gong is a wonderful tool to be able to make sure that a call is recorded properly with next steps highlighted by an AI once the transcript has been processed. Our organization uses the clip functionality quite often to share a prospect question internally with the appropriate parties, and the sales and CS teams have it synced to SFDC so they can see the opportunity value associated with each call.

Incentivized

Outreach is outstanding for volume outreach, as it allows you to touch many prospects and accounts with limited time, while also storing data on historical interactions with prospects. It can be useful for SDR/BDR roles, as well as SMB and MM volume of sales pipe, but I don't think it would be nearly as useful for enterprise sales where more strategic and lower volume outreach is needed. I believe that incorporating more AI assistance with writing would make it a more useful tool for strategic sales.

Incentivized

• Great job on putting the conversion metrics. It's a big help knowing our metrics in every meeting.
• We learned what areas need to be improved and also the strength we had during that conversation.
• It also provides the length of speech of each participants.

Incentivized

• The history is quite useful in many aspects of my daily work, as I have a complete and detailed view of transcribed calls and email summaries of previously exchanged emails.
• It's like an assistant; I can receive email reminders about things discussed during a video call, such as the upcoming date of a scheduled meeting or notes on certain key aspects the client needs for their order.
• I can share calls through Gong with my clients. This gives me an added advantage, allowing the client to have reminders or a record of what was discussed without having to worry about manually taking notes.
• The interface is complex but easy to learn, has many assistant-like features, and can also be integrated into many calling platforms, such as Zoom.

Incentivized

• Building sequences, using a omni channel approach.
• Detailed report of each team members activity (email, calling, socials etc.)
• Clear overview of prospect and account summary.
• Straight to the point menu navigation.
• Email outbox, very useful for analysing low hanging fruit.
• Good integration with other tools.

Incentivized

• Sometimes there were issues with the 3-minute delay for Chorus joining a live meeting.
• Occasionally, deliverables were assigned to the wrong person in the summary if their voices were similar or if they were on the same audio.
• Occasionally, the Chorus had problems picking up on what someone was saying. This was likely due to user error but caused gaps in the conversation recording and transcript.

Incentivized

• AI analysis - I'd love to see some more proactive analysis or the ability to set warning signs.
• Cross-account analysis - I'd like to be able to run the Gong prompts across a set of customers or all calls within a certain range
• Ease of Zapier accesss - I'd love to see even more connections built to Zapier.

Incentivized

• When sequencing, I need to mark multiple leads, and using the search bar, it will uncheck all the leads that were previously checked.
• Calls drop constantly.
• Syncing contacts and leads with SF is challenging. The buttons to synchronize with CRM are available when searching for a contact or lead, but you cannot sync it when viewing the lead or contact itself.

Incentivized

It's hard for me to give anything more than a 5 at this point. The primary reason is that we have only used it for a few months and I'm still getting a feel for the level of value it provides both to me and the team. In 4 or 5 months I'll have a better understanding of its value long term

Incentivized

Gong is one of the best if not the best tools we have in or tech stack in terms of ROI and ease of use. The ai features that have been released over the past year have continued to add value and are not just shiny new features that don't get used. It is also an easy to use platform for our sales and customer success reps, takes very little time to become proficient in. The deal boards also provide great visibility into opps for management and leadership

Incentivized

It's a strong tool that helps our sales development team manage a large number of qualified leads. The sequence framework ensures that every lead receives enough contact attempts that we have confidence that we're not abandoning our prospecting too early without the overhead of managing those activities manually.

Incentivized

This was sold internally as something that would help us be more efficient. I had high hopes that the speech-to-text feature would be useful for getting call notes/next steps, etc documented. But due to the limitations of the software, these things would take longer using Chorus than if I just write things down manually - disappointing.

By default it automatically provides a lot of proactive information. Out of the box you can get a lot of value from what gets recorded with minimal setting adjustment. The effort you put in to enhancing it just makes it all the more powerful but you do not have to have a dedicated admin to get basic usage out of it.

Incentivized

Overall, Outreach is usable and scalable across team sizes. The only reason I give a nine and not a 10 is that there are improvements that can be made within the reporting feature. It is usable, but not everyone can easily self-learn the best practices. At times, it may require building 2-3 reports and then using a VLOOKUP in Excel to achieve the desired outcome.

Incentivized

In our years as Outreach customers, I can count the number of outages we've experienced on one hand. Generally, outages have been very brief and have not completely frozen our access to the platform. Scheduled maintenance is always proactive communicated and the hours never interfere with standard business hours or scheduled sequences.

Incentivized

Outreach's performance overall is very high quality. Pages load right away. Occasionally it might take a minute to generate a report, but not any slower than in other platforms I've used. Outreach is integrated into many of our other tools and seems to be a very clean integration. Everything runs very quickly.

Incentivized

I personally have not had too many major issues with Chorus, but the times that I have reached out to their customer support team I have always received great responses in a very timely manner. Their support team is trained in a very polite way and cares about resolving your issue. They are knowledgeable and helpful and the customer service line does not take long to connect to a real individual.

I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt

Incentivized

There is almost zero customer support. What they do offer is a live chat feature which is active during "normal" business hours which is nice for instant inquiries if someone is available. However, you do not have a dedicated representative to address questions or concerns and their billing process is confusing and messy without any support.

Incentivized

We were trained in person and it was very easy to understand. And if we missed any pointers there was more training given to us. So i always like this tool. The drafts were also prepared for us to sync outreach with our devices so it was straightforward. Highly recommend

Incentivized

Lots of attention from the Outreach training team, with a great willingness to customize to our needs. To be clear, you get out what you put in. If you don't work with them, you'll get cookie-cutter training. But we asked for a lot of customization, and they delivered what we asked for.

Like I noted in the other category, it has been smooth for the most part. But we really do enjoy the hard work of our CSM and everything he has been able to provide us in terms of support.

Incentivized

This is nothing something I'm able to answer

Incentivized

I expected more assistance in connecting Outreach with Salesforce. We have a basic connection, but many fields were left without a sync. We can apparently sync data without adding the app into Salesforce, but believe we could get more functionality with a better integration. The basics of setting up our sequences and using Outreac to run them was was fine.

Incentivized

We looked at Gong but went with Chorus by ZoomInfo because it felt more practical for our team. Gong has great analytics, but Chorus by ZoomInfo fit better into our existing tech stack and budget. The deal notifications, scorecards, and integrations with Zoom and Salesforce made it the smarter pick. Overall, Chorus by ZoomInfo gives us the insights we need without feeling like overkill or another heavy lift.

Incentivized

I've used Chorus at a past company. It seems to do the transcriptions similarly accurately to Gong. Good enough call recording. The call feedback can be done too although maybe not as easily. I do not believe Chorus can create call playlists. I do feel there are a lot less analytics pieces to Chorus too. There are many feature addons in Gong to help sales motions.

Outreach is designed with a workflow-first approach, which helps ensure that reps adopt the process and allows AI and machine learning to understand the full funnel. On top of this, Outreach offers more robust functionality, reporting, and integrations than other competitors. Outreach also understands user workflows, which helps influence rep behavior and outcomes.

Incentivized

I was not involved with the process

Incentivized

When I first joined the company we were a sales team of 10. Over the last 4 years we have grown to 30 and have used Outreach the entire time. Everyone uses Outreach and it works for virtually any size business. The seat model works perfectly for any size company plus Outreach can handle hundreds of thousands of emails being sent out. We never have to worry about throttling or any type of lag time based on usage. This is key when scaling.

Incentivized

I was not involved with the process

Incentivized

• Improved ramp time for new joiners in my team so that they can easily watch their calls and get feedback
• Improved ramp time for new joiners in my team so that they can easily watch other people's calls and get inspiration
• Sales training improvement so that we can focus on listening time

Incentivized

• saves a lot of time, mainly thanks to call summaries & next steps as well as workflows allowing to automate communication
• I could say that generally speaking it does increase revenue because you can do more work in the same period of time > more leads, more opportunities, more sales

Incentivized

• It's helped me speed up my ability to reach out to customers. I like bulk composing but would be even better if Outreach was able to recommend (daily/weekly/etc.) who we should reach out to based on intent/other metrics.
• I will say outreach has improved our ability to book more meetings simply because it enables volume activities.

Incentivized