What users are saying about
35 Ratings
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28 Ratings
35 Ratings
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Score 4.8 out of 100

PFL Hybrid Experience Platform

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28 Ratings
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Score 9 out of 100

Feature Set Ratings

    Email & Online Marketing

    3.8

    ClickDimensions

    38%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    ClickDimensions ranks higher in 9/9 features

    WYSIWYG email editor

    5.2
    52%
    8 Ratings
    N/A
    0 Ratings

    Dynamic content

    3.8
    38%
    10 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    1.4
    14%
    10 Ratings
    N/A
    0 Ratings

    Landing pages

    1.6
    16%
    10 Ratings
    N/A
    0 Ratings

    A/B testing

    3.6
    36%
    10 Ratings
    N/A
    0 Ratings

    Mobile optimization

    1.8
    18%
    10 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    4.3
    43%
    18 Ratings
    N/A
    0 Ratings

    List management

    5.8
    58%
    9 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    6.2
    62%
    9 Ratings
    N/A
    0 Ratings

    Lead Management

    4.7

    ClickDimensions

    47%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    ClickDimensions ranks higher in 4/4 features

    Lead nurturing

    7.0
    70%
    9 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    5.0
    50%
    9 Ratings
    N/A
    0 Ratings

    Data quality management

    3.0
    30%
    8 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    4.0
    40%
    7 Ratings
    N/A
    0 Ratings

    Campaign Management

    2.5

    ClickDimensions

    25%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    ClickDimensions ranks higher in 2/2 features

    Calendaring

    4.0
    40%
    5 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    1.0
    10%
    6 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    5.5

    ClickDimensions

    55%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    ClickDimensions ranks higher in 2/2 features

    Social sharing and campaigns

    8.0
    80%
    3 Ratings
    N/A
    0 Ratings

    Social profile integration

    3.1
    31%
    3 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    2.6

    ClickDimensions

    26%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    ClickDimensions ranks higher in 3/3 features

    Dashboards

    2.0
    20%
    9 Ratings
    N/A
    0 Ratings

    Standard reports

    2.0
    20%
    9 Ratings
    N/A
    0 Ratings

    Custom reports

    3.8
    38%
    7 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    4.4

    ClickDimensions

    44%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    ClickDimensions ranks higher in 6/6 features

    API

    1.0
    10%
    5 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    1.0
    10%
    5 Ratings
    N/A
    0 Ratings

    Customizability

    2.3
    23%
    7 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.0
    70%
    2 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    7.2
    72%
    10 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • PFL Hybrid Experience Platform is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    2.0

    ClickDimensions

    20%
    10 Ratings
    9.0

    PFL Hybrid Experience Platform

    90%
    15 Ratings

    Likelihood to Renew

    9.0

    ClickDimensions

    90%
    1 Rating

    PFL Hybrid Experience Platform

    N/A
    0 Ratings

    Usability

    5.0

    ClickDimensions

    50%
    3 Ratings

    PFL Hybrid Experience Platform

    N/A
    0 Ratings

    Support Rating

    1.0

    ClickDimensions

    10%
    4 Ratings
    9.1

    PFL Hybrid Experience Platform

    91%
    3 Ratings

    Product Scalability

    ClickDimensions

    N/A
    0 Ratings
    9.5

    PFL Hybrid Experience Platform

    95%
    3 Ratings

    Likelihood to Recommend

    ClickDimensions

    ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
    Read full review

    PFL

    I have launched various sorts of direct mail campaigns with PFL, anything from large bulk sends (thousands of kits in a month) for more of an awareness/sales enablement play all the way to triggered direct mails that are going to very specific segments based on engagement with other campaigns or being part of a nurture program.
    Read full review

    Pros

    ClickDimensions

    • The nurture campaign builder was great. Easy to use and to follow along with.
    • The drop and drag editor was easy to use and you could start using it with no training.
    • I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.
    Read full review

    PFL

    • Marketo & SFDC Integration, allowing visibility in to campaign results.
    • Providing direct mail options based on our campaigns and goals.
    • Sourcing all items for the direct mail, including being able to print all items (boxes/brochures/notes/etc.).
    • Variable, on-demand printing, to create customized pieces instead of static kits.
    Read full review

    Cons

    ClickDimensions

    • Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
    • Managing customer preferences and subscriptions felt extremely convoluted
    • Interfaces generally not intuitive
    • Reporting was not in the class of competitors
    • Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.
    Read full review

    PFL

    • Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
    • We've had instances of them sending out the wrong mailers based on the orders we've triggered.
    • Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.
    Read full review

    Pricing Details

    ClickDimensions

    Starting Price

    Editions & Modules

    ClickDimensions editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      PFL Hybrid Experience Platform

      Starting Price

      Editions & Modules

      PFL Hybrid Experience Platform editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        Required Starting at $10,000

        Additional Details

        Contact us for more information and to request a custom quote: https://www.pfl.com/discover-how-to-start/

        Get a Quote

        Likelihood to Renew

        ClickDimensions

        I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.
        Read full review

        PFL

        No answers on this topic

        Usability

        ClickDimensions

        I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.
        Read full review

        PFL

        No answers on this topic

        Support Rating

        ClickDimensions

        You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.
        Read full review

        PFL

        Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
        Read full review

        Alternatives Considered

        ClickDimensions

        Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.
        Read full review

        PFL

        Unfortunately, we have decided to move away from PFL Hybrid Experience Platform and to Sendoso. In my opinion, the platform is more intuitive, and campaigns are easier to launch. We are able to move around funds instantaneously and get a project set up within a day. This is important because we have a smaller Demand Generation Marketing team, and being able to get campaigns launched with little hand-holding is critical.
        Read full review

        Scalability

        ClickDimensions

        No answers on this topic

        PFL

        It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
        Read full review

        Return on Investment

        ClickDimensions

        • Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
        • Lead scoring helps develop more qualified leads.
        Read full review

        PFL

        • Increased live webinar attendees that lead to booked meetings
        • Increased client satisfaction and rapport with sales teams and leadership
        • Increased pipeline generation from events we are a sponsor of
        Read full review

        Screenshots

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