Cloudinary vs. CoSchedule Marketing Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cloudinary
Score 8.7 out of 10
N/A
Cloudinary is an image and video management tool enabling users to manage, optimize, and deliver images, videos and other media across every device and channel.
$49
per month
CoSchedule Marketing Suite
Score 9.8 out of 10
N/A
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A
Pricing
CloudinaryCoSchedule Marketing Suite
Editions & Modules
Media Optimizer - Scale
$49
per month
Programmable Media - Plus
$99
per month
Programmable Media - Advanced
$249
per month
Programmable Media - Enterprise
Custom Pricing
Digital Asset Management
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
CloudinaryCoSchedule Marketing Suite
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
CloudinaryCoSchedule Marketing Suite
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cloudinary
9.0
1 Ratings
22% above category average
CoSchedule Marketing Suite
-
Ratings
Dashboards9.01 Ratings00 Ratings
Standard reports9.01 Ratings00 Ratings
Data exportability9.01 Ratings00 Ratings
Content analytics9.01 Ratings00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Cloudinary
9.6
1 Ratings
13% above category average
CoSchedule Marketing Suite
-
Ratings
Uploading assets10.01 Ratings00 Ratings
Downloading assets10.01 Ratings00 Ratings
Categories9.01 Ratings00 Ratings
Asset storage10.01 Ratings00 Ratings
Asset sharing10.01 Ratings00 Ratings
Asset search10.01 Ratings00 Ratings
Tagging system9.01 Ratings00 Ratings
Content editing9.01 Ratings00 Ratings
Metadata9.01 Ratings00 Ratings
User access9.01 Ratings00 Ratings
DAM Integrations10.01 Ratings00 Ratings
DAM API10.01 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Cloudinary
-
Ratings
CoSchedule Marketing Suite
7.3
1 Ratings
10% below category average
Ideation00 Ratings5.01 Ratings
Content collaboration00 Ratings7.01 Ratings
Content calendar00 Ratings10.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Cloudinary
-
Ratings
CoSchedule Marketing Suite
10.0
1 Ratings
21% above category average
Content distribution00 Ratings10.01 Ratings
Content promotion00 Ratings10.01 Ratings
Content automation00 Ratings10.01 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Cloudinary
-
Ratings
CoSchedule Marketing Suite
10.0
1 Ratings
24% above category average
Closed-loop tracking and reporting00 Ratings10.01 Ratings
Content performance analytics00 Ratings10.01 Ratings
Best Alternatives
CloudinaryCoSchedule Marketing Suite
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Vyond
Vyond
Score 8.6 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.6 out of 10
Vyond
Vyond
Score 8.6 out of 10
Enterprises
MediaValet
MediaValet
Score 9.6 out of 10
Vyond
Vyond
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CloudinaryCoSchedule Marketing Suite
Likelihood to Recommend
10.0
(7 ratings)
10.0
(11 ratings)
Usability
10.0
(2 ratings)
10.0
(1 ratings)
Support Rating
9.0
(3 ratings)
9.0
(2 ratings)
User Testimonials
CloudinaryCoSchedule Marketing Suite
Likelihood to Recommend
Cloudinary
Cloudinary handles pretty much anything you have related to images. From serving them up efficiently to adding transformations on the fly, there's really little this service doesn't do. Their pricing plans allow you to grow into the right levels and their website dashboards are very helpful. I would easily recommend this for all but the simplest of use cases.
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CoSchedule
CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
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Pros
Cloudinary
  • Cloudinary is the best in the market for photo and video transformations.
  • Cloudinary takes customer's requests for special features and implements them very quickly.
Read full review
CoSchedule
  • Best time to post is great at updating to when we get the most engagement by platform
  • Requeue tool to slate out additional posts for a given piece of content is a huge time saver
  • Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself
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Cons
Cloudinary
  • Their API does require URLs that can get quite lengthy and not always easy to parse on sight.
  • Documentation on how transformations work and what they actually do to your image could be clearer (what does force_strip actually mean?).
  • Although a free tier exists and is quite generous, should you need to acquire a premium plan for your needs the pricing at scale can climb quickly.
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CoSchedule
  • The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
  • Social media scheduling exists, but we do run into publishing errors more often then we'd like.
  • Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.
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Usability
Cloudinary
Cloudinary is very easy to use and offers fast way to upload your images, files and videos to their servers. Then they give you quick ways t implement those files or images onto your website using their API or just a normal URL. They also give you very fast ways to make edits to those files and include them in the url.
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CoSchedule
The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.
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Support Rating
Cloudinary
We rarely use their support. But when we need it they are always there. They provide great consultation and suggestions to help us manage our costs and resources better. In the last 8 years perhaps we have contacted them 3 or 4 times - which is really really great
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CoSchedule
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
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Alternatives Considered
Cloudinary
Cloudinary seemed to be the most sophisticated with the most documentation and platform support. Other solutions seemed to be a lot harder to implement, however, due to the good documentation and API samples on their GitHub we were able to implement it nicely. Additionally, they have a lot of really well-known brands using them like Wired, Sky News, and eBay which gave us a lot of confidence that this was a good robust solution to use and to help others with
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CoSchedule
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
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Return on Investment
Cloudinary
  • Images are essential to our product and using Cloudinary has allowed us to serve them up in a cost-effective and efficient way. Not having to worry about your images frees you up to tackle the real challenges for your product.
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CoSchedule
  • It has saved me about 1 hour per day to keep things organized from Asana to WordPress.
  • By not having a functioning Google Doc import feature, it costs me about 30 minutes for each blog post to copy paste all the content, images, etc.
  • By bundling too many features into their plans, many of which we don't use (e.g. social media scheduling), we lose a little ROI because we are not using the full feature set. We use and prefer Buffer for social media, so when CoSchedule raised their price $40+ per month on features we would not be using, that hurt.
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ScreenShots

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.