Cloudinary vs. CoSchedule Marketing Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cloudinary
Score 9.1 out of 10
N/A
Cloudinary is an image and video management tool enabling users to manage, optimize, and deliver images, videos and other media across every device and channel.
$49
per month
CoSchedule Marketing Suite
Score 10.0 out of 10
N/A
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A
Pricing
CloudinaryCoSchedule Marketing Suite
Editions & Modules
Media Optimizer - Scale
$49
per month
Programmable Media - Plus
$99
per month
Programmable Media - Advanced
$249
per month
Programmable Media - Enterprise
Custom Pricing
Digital Asset Management
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
CloudinaryCoSchedule Marketing Suite
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CloudinaryCoSchedule Marketing Suite
Considered Both Products
Cloudinary
Chose Cloudinary
Cloudinary was without a doubt the leading application when it came to meeting our business needs. There's not much competition when it comes to scalable CDNs and for us it was an easy decision without much else to consider in terms of contenders in the market.
Chose Cloudinary
We evaluated Bitmovin, Fastly, Anvato, etc. There is no one solution that gives both photo/video transformation with realtime availability.
Chose Cloudinary
My experience with AEM has been limited to interacting with it through others, and so this information should be taken with that in mind, but my impressions from talking with the service engineers managing this system in our enterprise (in a previous role) was that it could be …
Chose Cloudinary
Cloudinary seemed to be the most sophisticated with the most documentation and platform support. Other solutions seemed to be a lot harder to implement, however, due to the good documentation and API samples on their GitHub we were able to implement it nicely. Additionally, …
CoSchedule Marketing Suite
Chose CoSchedule Marketing Suite
Hootsuite has gotten soooooo expensive in relation to the functionality it provides. The value is just not there compared to when prices were lower for SMBs.

In contrast, CoSchedule Marketing Suite provides huge value for the price and the tiered pricing based on users, number …
Chose CoSchedule Marketing Suite
CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but …
Chose CoSchedule Marketing Suite
CoSchedule offers a lot more than some of its competitors, but you have to evaluate what your organization needs and doesn't need. For some organizations, they only need a content planner for social media, and CoSchedule might not be the best fit due to price compared to some …
Chose CoSchedule Marketing Suite
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also …
Chose CoSchedule Marketing Suite
After trying other social media scheduling tools, CoSchedule is my favorite. Like I said previously, it fills the gaps I've found in other tools. I feel more organized with CoSchedule and prefer their mobile app as well.
Chose CoSchedule Marketing Suite
CoSchedule better supports the content creation and redistribution of content activities. The best thing was that you can get it all automated here, while other tools do not provide with support. I would say CoSchedule is one of the best tools for managing both content and …
Chose CoSchedule Marketing Suite

Crescendo has some very powerful features such as a built in editor that provides a simpler editing suite than Wordpress, especially valuable for contributors. The fact that it has multiple levels of contributor/author/editor is a real plus. There is also a comments box that …

Features
CloudinaryCoSchedule Marketing Suite
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cloudinary
9.0
Ratings
24% above category average
CoSchedule Marketing Suite
-
Ratings
Dashboards9.00 Ratings00 Ratings
Standard reports9.00 Ratings00 Ratings
Data exportability9.00 Ratings00 Ratings
Content analytics9.00 Ratings00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Cloudinary
9.6
Ratings
16% above category average
CoSchedule Marketing Suite
-
Ratings
Uploading assets10.00 Ratings00 Ratings
Downloading assets10.00 Ratings00 Ratings
Categories9.00 Ratings00 Ratings
Asset storage10.00 Ratings00 Ratings
Asset sharing10.00 Ratings00 Ratings
Asset search10.00 Ratings00 Ratings
Tagging system9.00 Ratings00 Ratings
Content editing9.00 Ratings00 Ratings
Metadata9.00 Ratings00 Ratings
User access9.00 Ratings00 Ratings
DAM Integrations10.00 Ratings00 Ratings
DAM API10.00 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Cloudinary
-
Ratings
CoSchedule Marketing Suite
7.3
Ratings
7% below category average
Ideation00 Ratings5.00 Ratings
Content collaboration00 Ratings7.00 Ratings
Content calendar00 Ratings10.00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Cloudinary
-
Ratings
CoSchedule Marketing Suite
10.0
Ratings
24% above category average
Content distribution00 Ratings10.00 Ratings
Content promotion00 Ratings10.00 Ratings
Content automation00 Ratings10.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Cloudinary
-
Ratings
CoSchedule Marketing Suite
10.0
Ratings
29% above category average
Closed-loop tracking and reporting00 Ratings10.00 Ratings
Content performance analytics00 Ratings10.00 Ratings
Best Alternatives
CloudinaryCoSchedule Marketing Suite
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Vyond
Vyond
Score 8.7 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
MediaValet
MediaValet
Score 8.8 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CloudinaryCoSchedule Marketing Suite
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Usability
10.0
(0 ratings)
10.0
(0 ratings)
Support Rating
9.0
(0 ratings)
9.0
(0 ratings)
User Testimonials
CloudinaryCoSchedule Marketing Suite
Likelihood to Recommend
Cloudinary handles pretty much anything you have related to images. From serving them up efficiently to adding transformations on the fly, there's really little this service doesn't do. Their pricing plans allow you to grow into the right levels and their website dashboards are very helpful. I would easily recommend this for all but the simplest of use cases.
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CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit.
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Pros
  • Cloudinary is the best in the market for photo and video transformations.
  • Cloudinary takes customer's requests for special features and implements them very quickly.
Read full review
  • Best time to post is great at updating to when we get the most engagement by platform
  • Requeue tool to slate out additional posts for a given piece of content is a huge time saver
  • Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself
Read full review
Cons
  • Currently, they don't have an officially supported Drupal module -so it's quite painful to implement.
  • If you have a site that has a lot of visitors then it's possible to get quite large bills out of the blue if you get a massive spike e.g. black Friday.
  • The UI for the backend and documentation could do with a lot of improvements.
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  • The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
  • The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
  • In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.
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Usability
Cloudinary is very easy to use and offers fast way to upload your images, files and videos to their servers. Then they give you quick ways t implement those files or images onto your website using their API or just a normal URL. They also give you very fast ways to make edits to those files and include them in the url.
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The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.
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Support Rating
We rarely use their support. But when we need it they are always there. They provide great consultation and suggestions to help us manage our costs and resources better. In the last 8 years perhaps we have contacted them 3 or 4 times - which is really really great
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I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
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Alternatives Considered
My experience with AEM has been limited to interacting with it through others, and so this information should be taken with that in mind, but my impressions from talking with the service engineers managing this system in our enterprise (in a previous role) was that it could be challenging to integrate effectively into a large-scale organization with demands on security. The biggest reason I selected Cloudinary was price-based; their free plan serves my needs as a freelancer quite well.
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CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars.
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Return on Investment
  • Images are essential to our product and using Cloudinary has allowed us to serve them up in a cost-effective and efficient way. Not having to worry about your images frees you up to tackle the real challenges for your product.
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  • Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects.
  • We are producing more content, faster.
  • We are more aware of what everyone else in the department is working on.
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ScreenShots

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.