commercetools is an omnichannel eCommerce platform with additional functionality like point-of-sale through cloud deployment.
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Customer Focus
Score 9.6 out of 10
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Customer Focus is solution that includes order management, inventory management, warehousing, CMS, E-mail marketing, CRM, and general accounting functions. E-Commerce web stores are also included in the solution.
Commercetools is generally a very flexible, smart platform for eCommerce business. It's an API enabled, cloud solution that makes integration seamless and quick to deploy. It's also a modern platform that utilizes API query languages like GraphQl. It lacks some functionalities in pricing and geographic variations of product portfolio but the platform is constantly improving and new functionalities are added.
Today, with a globalized competition and without truce, a company must evaluate and take into account its size, and use this to analyze which of the tools available in the market is more suited to their needs. If it is a small company, you can improve your customer service by incorporating a chat. But a company of national level must evaluate other aspects like: marketing, tastes, preferences, tendencies, etc. To achieve the effective management of relationships with our customers, this technology provides us with effective tools and easy access.
Facilitates the interaction between the company and customers, through various communication channels, thanks to the storage of information of interest, such as the needs and preferences for products or services.
Access data of interest (about the clients, their histories, products, prices, etc.,) from any place with access to the internet
An extensive knowledge about the clients allows the company to present commercial offers adapted to their needs, so the income is also higher, through a lower sales cycle. The CRM allows to enhance sales and marketing functions.
Pricing - Commercetools has pricing limitations with respect to customer/SKU combination. If an organization provides lots of custom/contract pricing for customers, Commercetools has difficulty mapping it in. They are working on this to make it more flexible.
Geographic variations in product portfolio - Commercetools has central product master that doesn't provide product activation/enabling based on different geographies/elevation/sales office structures. Some creative mapping skills are needed to overcome this limitation.
Data mapping limitations - Commercetools lacks in out of the box data mapping limitations to full fledged ERP platforms. Extensive data mapping workshops are necessary to fit the functionalities of an ERP platform from order, to delivery , to warehouse operations and billing.
Cost is always an element to consider when purchasing a computer solution, both for the purchase of the software and for its maintenance, many forget about the ongoing support costs that come with software.
Many systems are backed up automatically through the cloud or through some other solution, but not all. So there is a good chance that the data will be lost. it is therefore necessary to take the safe backup forecasts in the event of any unforeseen occurrence and cause us an unpleasant surprise.
There is a difference between being served by a real person when making a phone call, to an automated attention system. Sometimes it is good to make the tasks more automatic, but it is also good to have a little personalized help to avoid losing the human value of relationships.
Sales management is based on the management of customer relationships and must be centralized so that its analysis is effective. The data that is collected must be available for the generation of statistics for decision making by the directory. This tool allows us to generate the necessary data to generate results, save time and production cost. The other products did not fit our objectives.
With the information available, about the clients, the company can know and segment the markets and develop effective and successful marketing campaigns.
With the information the employee can develop more personalized relationships with the client.
This customer service tool facilitated the administrative processes of sales to achieve higher performance and better results in the company.
