What users are saying about
1 Ratings
6 Ratings
1 Ratings
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Score 9 out of 100
6 Ratings
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Score 8 out of 100

Likelihood to Recommend

Comscore vCE

The most important aspect is that Comscore offers one of the largest analytics suites available on display, mobile, video, and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties.
Amit Gumber | TrustRadius Reviewer

Impact

I'd like to point out that we don't like the inability to easily set up quick affiliate campaigns for our partners via email across promos. We are software developers and we sell software to audiences of other software companies. This way we can provide our solution to more people. But Impact doesn't have a very easy to way to create a special link for a particular partnership with a fair 50/50 split. Or at least I wasn't educated enough for them to do this.As mentioned previously, Impact will not bring you a ton of quality affiliates without you doing the actual work. But if your product craves to be resold by others – I recommend Impact if you're looking for a good affiliate management system.
Josh Brown | TrustRadius Reviewer

Pros

Comscore vCE

  • It helps in advanced reporting capabilities such as overnight reporting of audience demographics and integration with Comscore’s new multi-platform audience data.
  • It has the ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats.
  • It has global and cross-geographical campaign reporting capabilities.
Amit Gumber | TrustRadius Reviewer

Impact

  • Dedicated affiliate management dashboard. It has a ton of great details for those who heavily rely on affiliate sales.
  • Impact seems to be very user-friendly towards new affiliates. This is important because many partners can be new to reselling your product.
  • Huge database of affiliates and companies that you can find to partner with and cross-sell your products.
Josh Brown | TrustRadius Reviewer

Cons

Comscore vCE

  • Due to the large array of products within the Comscore platform, it is difficult to search in the platform.
  • It also lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry.
  • The help section has not been elaborated very well making it difficult to navigate through the platform and fetch the right report.
Amit Gumber | TrustRadius Reviewer

Impact

  • Impact doesn't do a good job of filtering out trashy affiliates. In other words, it's not going to bring you a ton of quality affiliates without you doing the actual work. For example, we receive tens of low-quality coupon based websites that for some reason have 5-star ratings.
  • Background check and sales channel details from potential affiliates could be more transparent. It would be really helpful to see how the reseller plans to promote your products upon checking their application.
  • Create a direct link to a partner that you've negotiated with privately is not as easy is it was with FastSpring, when they had an internal solution (before partnering up with Impact).
Josh Brown | TrustRadius Reviewer

Alternatives Considered

Comscore vCE

We have selected Comscore because in Google Analytics it is not possible to reprocess the information: you have to be careful when tagging campaigns, creating filters to segment information in profiles, etc. Any error can cause the data to not register correctly and the data cannot be reprocessed. If they are lost or not registered correctly, nothing can be done to recover them. The same would happen if the tracking code of any of the pages on the website were deleted.
Amit Gumber | TrustRadius Reviewer

Impact

No answers on this topic

Return on Investment

Comscore vCE

  • The business problems that we are solving using Comscore data are vast.
  • The most notable being that we have more up-to-date data to provide our clients. When they are running TV ad campaigns, they want to see exactly how it performs.
  • Having to wait 2-3 months at a time for data isn't helpful, so with Comscore, being able to show them within a couple of weeks is excellent.
Amit Gumber | TrustRadius Reviewer

Impact

  • We receive 2,500+ clicks every month thanks to affiliates from Impact
  • Since we started using Impact, our revenue grew by 7%
  • Due to some fraud issues, we've lost around $500 from partner. Though, Impact was very helpful in taking our hand and walking us through to solve this asap.
Josh Brown | TrustRadius Reviewer

Pricing Details

Comscore vCE

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Impact

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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