ContentKing vs. Kantar Advertising and Paid Search Intelligence

The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.

For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice

Incentivized

• Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
• Insights for page-specific action points based on different data streams.
• Identifying technical and on-page website issues.

Incentivized

• Agility
• User interface
• ROI from improved Paid media Performance

Incentivized

• It is a single host only, which means that if your website spans mulitple subdomains it falls down
• It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
• Some of the issues it highlights aren't always issues, and so you need an expert user

• Help and support agents
• Timely updates at times, not on par with others'
• Lack of intuitive recommendations feature / insights manager

Incentivized

Because it does its job very well.

Incentivized

Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.

They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.

Very easy to set up.

Incentivized

Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.

It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well

Incentivized

• My website health score went from 700 tot 986/1,00 in three years time.
• The authority of my website went from 1,9 to 2,6 in three years time.
• The visitors to my website climbed from 10/day to 60/day in three years time.

Incentivized

• Increased ROI 10x compared to previous solution in first two years
• Improved market share of partner brand ahead of expectation
• Opened up confidence of branching out into new markets internationally

Incentivized