ContentKing vs Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Likelihood to Recommend

ContentKing is well suited if your are managing different blogs or ecommerce stores and you need to keep an eye on any changes made. Good pricing structure based on the number of pages you have. You will be sure that you’re monitoring your sites effectively and staying on top of problems before they occur.

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Juliette Tholey

Senior Technical SEO Analyst

HomefieldMarketing and Advertising, 11-50 employees

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Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.

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Vincent Misiewicz

Sr. Search Engine Marketing Analyst

Traffic Digital AgencyMarketing and Advertising, 11-50 employees

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Feature Rating Comparison

ContentKing

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Page grader

Site audit / diagnostics

Site recommendations

ContentKing

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Global SEO

ContentKing

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Multi-domain support

Integration with web analytics tools

Pros

Easy first setup and monitoring
Easy notification settings
Real time notifications are very easy to understand and use
Excellent tool at a very good price

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eric basiches

Internet Marketing

Syrup Digital Media LtdMarketing & Advertising, 11-50 employees

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Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
Provides unique ways to differentiate advertisers in top positions on search results pages.
Creates unique tactics to utilize on display networks (carousel and video takeovers).

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Alexander Rodriguez

Associate Director

PerformicsConsumer Electronics, 1001-5000 employees

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Cons

None so far.

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Hans Buis

SEO Specialist

MarketenceMarketing & Advertising, 1-10 employees

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No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.

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Brandon Mitchell

Digital Platform Marketing Analyst

Vizergy Digital MarketingHospitality, 51-200 employees

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Usability

ContentKing 8.8

Based on 5 answers

The dashboard is comprehensive although the amount of data it provides. Alert settings page is easy to manage. And the Issues page is what I love, clear and useful design.

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Rodion Melnikov

Search Engine Optimization Specialist

MiromindMarketing & Advertising, 11-50 employees

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Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising 5.3

Based on 3 answers

One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.

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Verified User

Partner in Marketing

Marketing and Advertising Company, 11-50 employees

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Support Rating

ContentKing 9.3

Based on 5 answers

They are available to answer your questions through a convenient chat box module inside the app. In addition, they are very responsive over email and have many resources on their blog to improve your SEO practices. They also include resources to common set up scenarios so you can get to using ContentKing quickly.

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Eduardo "Eddie" Casado

Senior Growth Marketing Manager

MouseflowComputer Software, 11-50 employees

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Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising 6.2

Based on 8 answers

They were always super helpful during training and demoing and would answer any questions we had.We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up.They are very knowledgeable and help guide you through a set up for each particular client.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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Alternatives Considered

The difference with regular crawling tool is that ContentKing offers real time monitoring and HTTP header snapshots. You can also have issue tracking and history per URLs.

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Juliette Tholey

Senior Technical SEO Analyst

HomefieldMarketing and Advertising, 11-50 employees

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Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.

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Nathan Richardson

SEO Analyst

BambooHRComputer Software, 501-1000 employees

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Return on Investment

Saves huge amount of time on crawling websites individually.
Quick way to find wrong implementations of tags such as no-index tags etc.

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eric basiches

Internet Marketing

Syrup Digital Media LtdMarketing & Advertising, 11-50 employees

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It has created a more comprehensive understanding of the audience to whom a client is marketing.
It allows clients to target and reach audience members on all major search platforms.
It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.

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Leah Jakaitis

Senior Analyst

MerkleMarketing and Advertising, 5001-10,000 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

ContentKing

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

ContentKing

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

ContentKing

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

ContentKing vs Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

ContentKing

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Feature Rating Comparison

SEO

Page grader

Site audit / diagnostics

Site recommendations

SEO Channels

Global SEO

SEO Platform & Account Management

Multi-domain support

Integration with web analytics tools

Pros

Cons

Usability

Support Rating

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Usability

Support Rating

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