ContentKing vs WordStream Advisor

• Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
• Insights for page-specific action points based on different data streams.
• Identifying technical and on-page website issues.

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• Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
• The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
• How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.

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• It is a single host only, which means that if your website spans mulitple subdomains it falls down
• It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
• Some of the issues it highlights aren't always issues, and so you need an expert user

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• While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
• Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
• Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).

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• My website health score went from 700 tot 986/1,00 in three years time.
• The authority of my website went from 1,9 to 2,6 in three years time.
• The visitors to my website climbed from 10/day to 60/day in three years time.

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• I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
• Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
• I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.

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