What users are saying about
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Likelihood to Recommend

ContentKing

ContentKing is well suited if your are managing different blogs or ecommerce stores and you need to keep an eye on any changes made. Good pricing structure based on the number of pages you have. You will be sure that you’re monitoring your sites effectively and staying on top of problems before they occur.
Juliette Tholey | TrustRadius Reviewer

WordStream Advisor

Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
Mark Rueckert | TrustRadius Reviewer

Feature Rating Comparison

SEO

ContentKing
8.6
WordStream Advisor
Page grader
ContentKing
8.6
WordStream Advisor
Site audit / diagnostics
ContentKing
8.9
WordStream Advisor
Site recommendations
ContentKing
8.4
WordStream Advisor

SEO Channels

ContentKing
9.1
WordStream Advisor
Global SEO
ContentKing
9.1
WordStream Advisor

SEO Platform & Account Management

ContentKing
8.8
WordStream Advisor
Multi-domain support
ContentKing
9.1
WordStream Advisor
Integration with web analytics tools
ContentKing
8.5
WordStream Advisor

Pros

ContentKing

  • Easy first setup and monitoring
  • Easy notification settings
  • Real time notifications are very easy to understand and use
  • Excellent tool at a very good price
eric basiches | TrustRadius Reviewer

WordStream Advisor

  • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
  • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
  • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
Kaitlin Berg | TrustRadius Reviewer

Cons

ContentKing

  • None so far.
Hans Buis | TrustRadius Reviewer

WordStream Advisor

  • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
  • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
  • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
Ben Rubenstein | TrustRadius Reviewer

Likelihood to Renew

ContentKing

No score
No answers yet
No answers on this topic

WordStream Advisor

WordStream Advisor 9.0
Based on 3 answers
Affordable, useful, informative, easy to use, continually updating and staying current
Amber Stanley-Kruth | TrustRadius Reviewer

Usability

ContentKing

ContentKing 8.8
Based on 5 answers
The dashboard is comprehensive although the amount of data it provides. Alert settings page is easy to manage. And the Issues page is what I love, clear and useful design.
Rodion Melnikov | TrustRadius Reviewer

WordStream Advisor

No score
No answers yet
No answers on this topic

Support Rating

ContentKing

ContentKing 9.3
Based on 5 answers
They are available to answer your questions through a convenient chat box module inside the app. In addition, they are very responsive over email and have many resources on their blog to improve your SEO practices. They also include resources to common set up scenarios so you can get to using ContentKing quickly.
Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

WordStream Advisor

WordStream Advisor 9.4
Based on 5 answers
I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ContentKing

The difference with regular crawling tool is that ContentKing offers real time monitoring and HTTP header snapshots. You can also have issue tracking and history per URLs.
Juliette Tholey | TrustRadius Reviewer

WordStream Advisor

WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
Dustin Hovey | TrustRadius Reviewer

Return on Investment

ContentKing

  • Saves huge amount of time on crawling websites individually.
  • Quick way to find wrong implementations of tags such as no-index tags etc.
eric basiches | TrustRadius Reviewer

WordStream Advisor

  • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
  • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
  • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ContentKing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

WordStream Advisor

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ContentKing
9.1
WordStream Advisor
9.2

Likelihood to Renew

ContentKing
WordStream Advisor
9.0

Usability

ContentKing
8.8
WordStream Advisor

Support Rating

ContentKing
9.3
WordStream Advisor
9.4

Add comparison