What users are saying about
18 Ratings
18 Ratings
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Score 9.7 out of 100
52 Ratings
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Score 8.4 out of 100

Feature Set Ratings

    SEO

    7.3

    ContentKing

    73%

    WordStream Advisor

    Feature Set Not Supported
    N/A
    ContentKing ranks higher in 4/4 features

    Page grader

    7.7
    77%
    11 Ratings
    N/A
    0 Ratings

    Competitive analysis

    5.3
    53%
    3 Ratings
    N/A
    0 Ratings

    Site audit / diagnostics

    8.2
    82%
    14 Ratings
    N/A
    0 Ratings

    Site recommendations

    7.9
    79%
    12 Ratings
    N/A
    0 Ratings

    SEO Channels

    7.8

    ContentKing

    78%

    WordStream Advisor

    Feature Set Not Supported
    N/A
    ContentKing ranks higher in 2/2 features

    Local SEO

    7.2
    72%
    3 Ratings
    N/A
    0 Ratings

    Global SEO

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    SEO Platform & Account Management

    8.8

    ContentKing

    88%

    WordStream Advisor

    Feature Set Not Supported
    N/A
    ContentKing ranks higher in 2/2 features

    Multi-domain support

    9.1
    91%
    10 Ratings
    N/A
    0 Ratings

    Integration with web analytics tools

    8.6
    86%
    11 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • ContentKing is rated higher in 1 area: Likelihood to Renew
    • WordStream Advisor is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    8.8

    ContentKing

    88%
    14 Ratings
    9.1

    WordStream Advisor

    91%
    23 Ratings

    Likelihood to Renew

    9.1

    ContentKing

    91%
    1 Rating
    9.0

    WordStream Advisor

    90%
    3 Ratings

    Usability

    8.1

    ContentKing

    81%
    6 Ratings

    WordStream Advisor

    N/A
    0 Ratings

    Support Rating

    9.1

    ContentKing

    91%
    6 Ratings
    9.5

    WordStream Advisor

    95%
    9 Ratings

    Implementation Rating

    8.2

    ContentKing

    82%
    1 Rating

    WordStream Advisor

    N/A
    0 Ratings

    Likelihood to Recommend

    ContentKing

    The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
    Gerry White | TrustRadius Reviewer

    WordStream Advisor

    Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
    Mark Rueckert | TrustRadius Reviewer

    Pros

    ContentKing

    • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
    • Insights for page-specific action points based on different data streams.
    • Identifying technical and on-page website issues.
    Jarik Oosting | TrustRadius Reviewer

    WordStream Advisor

    • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
    • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
    • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
    Kaitlin Berg | TrustRadius Reviewer

    Cons

    ContentKing

    • It is a single host only, which means that if your website spans mulitple subdomains it falls down
    • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
    • Some of the issues it highlights aren't always issues, and so you need an expert user
    Gerry White | TrustRadius Reviewer

    WordStream Advisor

    • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
    • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
    • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
    Ben Rubenstein | TrustRadius Reviewer

    Pricing Details

    ContentKing

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    WordStream Advisor

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    ContentKing

    ContentKing 9.1
    Based on 1 answer
    Because it does its job very well.
    Anonymous | TrustRadius Reviewer

    WordStream Advisor

    WordStream Advisor 9.0
    Based on 3 answers
    Affordable, useful, informative, easy to use, continually updating and staying current
    Amber Stanley-Kruth | TrustRadius Reviewer

    Usability

    ContentKing

    ContentKing 8.1
    Based on 6 answers
    Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
    Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

    WordStream Advisor

    No score
    No answers yet
    No answers on this topic

    Support Rating

    ContentKing

    ContentKing 9.1
    Based on 6 answers
    They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
    Juliette Tholey | TrustRadius Reviewer

    WordStream Advisor

    WordStream Advisor 9.5
    Based on 9 answers
    I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    ContentKing

    ContentKing 8.2
    Based on 1 answer
    Very easy to set up.
    Anonymous | TrustRadius Reviewer

    WordStream Advisor

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    ContentKing

    Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.
    Anonymous | TrustRadius Reviewer

    WordStream Advisor

    WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
    Dustin Hovey | TrustRadius Reviewer

    Return on Investment

    ContentKing

    • My website health score went from 700 tot 986/1,00 in three years time.
    • The authority of my website went from 1,9 to 2,6 in three years time.
    • The visitors to my website climbed from 10/day to 60/day in three years time.
    Christine Bonheure | TrustRadius Reviewer

    WordStream Advisor

    • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
    • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
    • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
    Anonymous | TrustRadius Reviewer

    Screenshots

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