What users are saying about
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.7 out of 100
Based on 18 reviews and ratings
52 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 52 reviews and ratings
Feature Set Ratings
SEO
7.3
ContentKing
73%

WordStream Advisor
Feature Set Not Supported
N/A
ContentKing ranks higher in 4/4 features
ContentKing ranks higher in 4/4 features
Page grader
7.7
77%
11 Ratings

N/A
0 Ratings
Competitive analysis
5.3
53%
3 Ratings

N/A
0 Ratings
Site audit / diagnostics
8.2
82%
14 Ratings

N/A
0 Ratings
Site recommendations
7.9
79%
12 Ratings

N/A
0 Ratings
SEO Channels
7.8
ContentKing
78%

WordStream Advisor
Feature Set Not Supported
N/A
ContentKing ranks higher in 2/2 features
ContentKing ranks higher in 2/2 features
Local SEO
7.2
72%
3 Ratings

N/A
0 Ratings
Global SEO
8.4
84%
8 Ratings

N/A
0 Ratings
SEO Platform & Account Management
8.8
ContentKing
88%

WordStream Advisor
Feature Set Not Supported
N/A
ContentKing ranks higher in 2/2 features
ContentKing ranks higher in 2/2 features
Multi-domain support
9.1
91%
10 Ratings

N/A
0 Ratings
Integration with web analytics tools
8.6
86%
11 Ratings

N/A
0 Ratings
Attribute Ratings
- ContentKing is rated higher in 1 area: Likelihood to Renew
- WordStream Advisor is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend
8.8
ContentKing
88%
14 Ratings

9.1
WordStream Advisor
91%
23 Ratings
Likelihood to Renew
9.1
ContentKing
91%
1 Rating

9.0
WordStream Advisor
90%
3 Ratings
Usability
8.1
ContentKing
81%
6 Ratings

WordStream Advisor
N/A
0 Ratings
Support Rating
9.1
ContentKing
91%
6 Ratings

9.5
WordStream Advisor
95%
9 Ratings
Implementation Rating
8.2
ContentKing
82%
1 Rating

WordStream Advisor
N/A
0 Ratings
Likelihood to Recommend
ContentKing
The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
SEO Director
Rise at SevenMarketing & Advertising, 51-200 employees
WordStream Advisor
Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
Sales Director
ElemerceMarketing & Advertising, 51-200 employees
Pros
ContentKing
- Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
- Insights for page-specific action points based on different data streams.
- Identifying technical and on-page website issues.
Sr. SEO consultant & Owner
SmartRankingMarketing & Advertising, 11-50 employees
WordStream Advisor
- Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
- The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
- How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
Marketing Associate
Tamarack Habilitation Technologies, Inc.Wholesale, 51-200 employees
Cons
ContentKing
- It is a single host only, which means that if your website spans mulitple subdomains it falls down
- It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
- Some of the issues it highlights aren't always issues, and so you need an expert user
SEO Director
Rise at SevenMarketing & Advertising, 51-200 employees
WordStream Advisor
- While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
- Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
- Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
Marketing Manager, HMX
Harvard Medical SchoolHigher Education, 501-1000 employees
Pricing Details
ContentKing
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
—WordStream Advisor
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
ContentKing
ContentKing 9.1
Based on 1 answer
Because it does its job very well.

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employeesWordStream Advisor
WordStream Advisor 9.0
Based on 3 answers
Affordable, useful, informative, easy to use, continually updating and staying current
SEO/SEM Specialist
121 Digital MarketingMarketing and Advertising, 11-50 employees
Usability
ContentKing
ContentKing 8.1
Based on 6 answers
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
Senior Growth Marketing Manager
MouseflowComputer Software, 11-50 employees
WordStream Advisor
No score
No answers yet
No answers on this topic
Support Rating
ContentKing
ContentKing 9.1
Based on 6 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Senior Technical SEO Analyst
HomefieldMarketing and Advertising, 11-50 employees
WordStream Advisor
WordStream Advisor 9.5
Based on 9 answers
I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.

Verified User
Analyst in Marketing
Marketing & Advertising Company, 51-200 employeesImplementation Rating
ContentKing
ContentKing 8.2
Based on 1 answer
Very easy to set up.

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employeesWordStream Advisor
No score
No answers yet
No answers on this topic
Alternatives Considered
ContentKing
Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.

Verified User
Manager in Information Technology
Health, Wellness and Fitness Company, 1001-5000 employeesWordStream Advisor
WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
Sr. Strategist & SEM Manager
SendGridMarketing and Advertising, 201-500 employees
Return on Investment
ContentKing
- My website health score went from 700 tot 986/1,00 in three years time.
- The authority of my website went from 1,9 to 2,6 in three years time.
- The visitors to my website climbed from 10/day to 60/day in three years time.
Copywriter
C'bonPublic Relations & Communications, 1-10 employees
WordStream Advisor
- I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
- Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
- I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.

Verified User
Director in Marketing
Internet Company, 1-10 employees