ContentKing vs. WordStream Advisor

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ContentKing
Score 9.9 out of 10
N/A
A solution that aims to ensure customers find valuable digital content with 24/7 website monitoring from ContentKing, now part of the enterprise organic marketing platform from Conductor. Website changes happen, and they happen fast. That’s where ContentKing for Conductor comes in. As a real-time SEO monitoring and auditing platform, ContentKing keeps track of everything happening on a site as it happens, such as if links suddenly break or…N/A
WordStream Advisor
Score 7.0 out of 10
N/A
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for…N/A
Pricing
ContentKingWordStream Advisor
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContentKingWordStream Advisor
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
ContentKingWordStream Advisor
SEO
Comparison of SEO features of Product A and Product B
ContentKing
7.0
14 Ratings
11% below category average
WordStream Advisor
-
Ratings
Page grader7.411 Ratings00 Ratings
Competitive analysis5.43 Ratings00 Ratings
Site audit / diagnostics7.514 Ratings00 Ratings
Site recommendations7.612 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
ContentKing
7.5
8 Ratings
2% below category average
WordStream Advisor
-
Ratings
Local SEO7.53 Ratings00 Ratings
Global SEO7.58 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
ContentKing
7.9
11 Ratings
6% below category average
WordStream Advisor
-
Ratings
Multi-domain support8.510 Ratings00 Ratings
Integration with web analytics tools7.311 Ratings00 Ratings
Best Alternatives
ContentKingWordStream Advisor
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Serpstat
Serpstat
Score 9.2 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
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User Ratings
ContentKingWordStream Advisor
Likelihood to Recommend
7.9
(14 ratings)
9.1
(23 ratings)
Likelihood to Renew
9.1
(1 ratings)
9.0
(3 ratings)
Usability
7.3
(6 ratings)
-
(0 ratings)
Support Rating
9.1
(6 ratings)
9.6
(5 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
ContentKingWordStream Advisor
Likelihood to Recommend
ContentKing
The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
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WordStream
Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
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Pros
ContentKing
  • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
  • Insights for page-specific action points based on different data streams.
  • Identifying technical and on-page website issues.
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WordStream
  • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
  • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
  • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
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Cons
ContentKing
  • It is a single host only, which means that if your website spans mulitple subdomains it falls down
  • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
  • Some of the issues it highlights aren't always issues, and so you need an expert user
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WordStream
  • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
  • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
  • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
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Likelihood to Renew
ContentKing
Because it does its job very well.
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WordStream
Affordable, useful, informative, easy to use, continually updating and staying current
Read full review
Usability
ContentKing
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
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WordStream
No answers on this topic
Support Rating
ContentKing
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
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WordStream
I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
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Implementation Rating
ContentKing
Very easy to set up.
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WordStream
No answers on this topic
Alternatives Considered
ContentKing
Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.
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WordStream
WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
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Return on Investment
ContentKing
  • My website health score went from 700 tot 986/1,00 in three years time.
  • The authority of my website went from 1,9 to 2,6 in three years time.
  • The visitors to my website climbed from 10/day to 60/day in three years time.
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WordStream
  • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
  • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
  • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
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ScreenShots

ContentKing Screenshots

Screenshot of ContentKing: Real-time SEO Auditing & Monitoring Platform. Because search engines never sleep.Screenshot of Real-time SEO Auditing. Because the competition doesn’t wait.Screenshot of Monitoring & Alerting™. Because you need to know before your rankings are impacted.Screenshot of Change Tracking™. Any change can impact your SEO performance. With ContentKing you finally have the visibility into all those changes.Screenshot of ContentKing is trusted by companies all over the globe.Screenshot of APIs & Integrations - Enrich your data. Work with it in any way you want.