What users are saying about
7 Ratings
2 Ratings
7 Ratings
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Score 7.9 out of 100
2 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Kahuna

Well suited to boost customer engagement, to push for promotions, to send notifications, to do general customer relationship management, to analyze engagement patter, and to test for the best times to engage users to perform specific actions. It is not a CRM tool, so it cannot do in-depth customer relationship management. If users did not perform the required/intended action, it is not possible to see where the user deviated to. It is not a traffic or user behavior tracker, so it is not the most analytical tool to get detailed user behavior insights.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Kahuna
WYSIWYG email editor
Cordial
4.0
Kahuna
Dynamic content
Cordial
6.3
Kahuna
Ability to test dynamic content
Cordial
6.8
Kahuna
Landing pages
Cordial
10.0
Kahuna
A/B testing
Cordial
7.0
Kahuna
Mobile optimization
Cordial
7.5
Kahuna
Email deliverability reporting
Cordial
8.4
Kahuna
List management
Cordial
7.5
Kahuna
Triggered drip sequences
Cordial
9.3
Kahuna

Reporting & Analytics

Cordial
7.0
Kahuna
Dashboards
Cordial
8.5
Kahuna
Standard reports
Cordial
6.5
Kahuna
Custom reports
Cordial
6.0
Kahuna

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Kahuna

  • Easy UI to create messages.
  • Intelligence (machine learning models) to send messages at the right time and to test different samples/cohorts.
  • Very responsive sales and customer service.
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Kahuna

  • Additional reporting and analytics were introduced later but as a premium service.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Kahuna

These are the few names that I remember, but there were also a few smaller players. Kahuna offered the required features at the best pricing, their team is also very responsive in terms of reaching out, answering questions and resolving issues. The others were either too expensive or carried too many other features that we did not require.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Kahuna

  • Achieve 36x uplift in the number of buyers and sellers who returned.
  • Hit 42% conversion rate.
  • Got an additional 10% of monthly active users.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kahuna

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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