TrustRadius

Crayon Intel Pro vs. Kantar Key Opinion Leader (KOL) Identification and Mapping

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crayon Intel Pro
Score 6.9 out of 10
N/A
Crayon headquartered in Boston offers the Crayon Intel Pro marketing intelligence suite, including competitive intel and analysis, market and product trends, and search tools (e.g. filters and views) for making data intelligible.N/A
Kantar Key Opinion Leader (KOL) Identification and Mapping
Score 0.0 out of 10
N/A
The Key Opinion Leader (KOL) Identification and Mapping solution from Kantar uses peer-to-peer feedback and secondary research to find physicians with global, national, regional and local influence.N/A
Pricing
Crayon Intel ProKantar Key Opinion Leader (KOL) Identification and Mapping
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Crayon Intel ProKantar Key Opinion Leader (KOL) Identification and Mapping
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Crayon Intel ProKantar Key Opinion Leader (KOL) Identification and Mapping
Top Pros

No answers on this topic

Best Alternatives
Crayon Intel ProKantar Key Opinion Leader (KOL) Identification and Mapping
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Lead411
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All AlternativesView all alternativesView all alternatives
User Ratings
Crayon Intel ProKantar Key Opinion Leader (KOL) Identification and Mapping
Likelihood to Recommend
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Crayon Intel ProKantar Key Opinion Leader (KOL) Identification and Mapping
Likelihood to Recommend
Crayon, Inc.
I love this tool. It has been amazing for my team. We've gone from being reactionary with competitor intel to being proactive with it. We're able to go to our Sales, Marketing, and Executive Leadership teams and say, "here's what we're seeing from competitors. This is what we're going to do as a result". It's allowed us to make great strides as a Product Marketing Team and we're seeing big results in more closed deals.
Eric Serdar | TrustRadius Reviewer
Eric Serdar
Product Marketing Manager
Read full review
Kantar
No answers on this topic
Pros
Crayon, Inc.
  • Win/Loss Analysis
  • Competitive Listening
  • Battlecard Creation
Eric Serdar | TrustRadius Reviewer
Eric Serdar
Product Marketing Manager
Read full review
Kantar
No answers on this topic
Cons
Crayon, Inc.
  • Filtering for Crayon Impact
  • Dislike option for when mentions of non-competitors get tagged
  • Better editor for the share option on boards
Eric Serdar | TrustRadius Reviewer
Eric Serdar
Product Marketing Manager
Read full review
Kantar
No answers on this topic
Alternatives Considered
Crayon, Inc.
The core features of all of these are essentially the same. Crayon Impact (the win/loss side) is what won us over compared to the other tools that we demoed
Eric Serdar | TrustRadius Reviewer
Eric Serdar
Product Marketing Manager
Read full review
Kantar
No answers on this topic
Return on Investment
Crayon, Inc.
  • Has helped us close more deals when going up against competitors
  • Identify where we're weak on messaging and rebuttals for certain competitors
Eric Serdar | TrustRadius Reviewer
Eric Serdar
Product Marketing Manager
Read full review
Kantar
No answers on this topic
ScreenShots