6 Ratings
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Score 8.5 out of 100
2 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Crayon Intel Pro

I love this tool. It has been amazing for my team. We've gone from being reactionary with competitor intel to being proactive with it. We're able to go to our Sales, Marketing, and Executive Leadership teams and say, "here's what we're seeing from competitors. This is what we're going to do as a result". It's allowed us to make great strides as a Product Marketing Team and we're seeing big results in more closed deals.
Eric Serdar | TrustRadius Reviewer

Kantar Key Opinion Leader (KOL) Identification and Mapping

  • It is best suited for benchmarking studies.
  • For market segmentation in order to deep dive and research on different customer base
  • Used to identify the customer experience in order to map the different areas of improvement.
  • We can study the pain points and concerns on each market segmentation in order to add value to the ongoing business
Priya Banerjee | TrustRadius Reviewer

Pros

Crayon Intel Pro

  • Win/Loss Analysis
  • Competitive Listening
  • Battlecard Creation
Eric Serdar | TrustRadius Reviewer

Kantar Key Opinion Leader (KOL) Identification and Mapping

No answers on this topic

Cons

Crayon Intel Pro

  • Filtering for Crayon Impact
  • Dislike option for when mentions of non-competitors get tagged
  • Better editor for the share option on boards
Eric Serdar | TrustRadius Reviewer

Kantar Key Opinion Leader (KOL) Identification and Mapping

No answers on this topic

Alternatives Considered

Crayon Intel Pro

The core features of all of these are essentially the same. Crayon Impact (the win/loss side) is what won us over compared to the other tools that we demoed
Eric Serdar | TrustRadius Reviewer

Kantar Key Opinion Leader (KOL) Identification and Mapping

  • Being market leader and rich data visualization power.
  • Use it as an industry standard. Better market research capabilities to derive more meaningful reporting.
  • Customer service is easy to reach out to. Queries are answered and support is always provided.
  • Provide better storyline and helps in narrating inputs to senior leadership teams.
Priya Banerjee | TrustRadius Reviewer

Return on Investment

Crayon Intel Pro

  • Has helped us close more deals when going up against competitors
  • Identify where we're weak on messaging and rebuttals for certain competitors
Eric Serdar | TrustRadius Reviewer

Kantar Key Opinion Leader (KOL) Identification and Mapping

No answers on this topic

Pricing Details

Crayon Intel Pro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kantar Key Opinion Leader (KOL) Identification and Mapping

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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