What users are saying about
104 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Likelihood to Recommend

Marketing Solutions by Criteo

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Remarkety

Well-suited: For marketing automation of an eCommerce store, increasing revenue by abandoned cart recovery, personalized coupons, and follow-up emails with newsletters and product recommendations. The additional revenue stream from re-marketing across social media.
Not suited: for an online store with just a few products, it would be too complicated and expensive to run.
Adam Farrell | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Marketing Solutions by Criteo
7.6
Remarkety
Data Transfer
Marketing Solutions by Criteo
7.8
Remarkety
DSP integration
Marketing Solutions by Criteo
7.4
Remarkety

Ad Campaigns

Marketing Solutions by Criteo
6.9
Remarkety
8.3
Ad campaign creation
Marketing Solutions by Criteo
7.0
Remarkety
8.5
Ad deployment
Marketing Solutions by Criteo
6.5
Remarkety
8.0
Display advertising
Marketing Solutions by Criteo
7.1
Remarkety
8.0
Ad display and retargeting segmentation
Marketing Solutions by Criteo
7.0
Remarkety
9.0
Sequence targeting
Marketing Solutions by Criteo
Remarkety
8.0

Ad Reporting & Analytics

Marketing Solutions by Criteo
7.2
Remarkety
7.9
Ad dashboards
Marketing Solutions by Criteo
7.2
Remarkety
7.5
Ad performance reports
Marketing Solutions by Criteo
6.7
Remarkety
8.0
Ad conversion tracking
Marketing Solutions by Criteo
6.8
Remarkety
8.0
Ad attribution reporting
Marketing Solutions by Criteo
8.0
Remarkety
7.5
Cross-channel ad management
Marketing Solutions by Criteo
8.0
Remarkety
7.5
Ad forecasting and optimization
Marketing Solutions by Criteo
6.8
Remarkety
9.0

Pros

Marketing Solutions by Criteo

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Remarkety

  • Newsletter functionality
  • Segmentation of contacts
  • Library of pre-made email templates
  • Easy follow-up with customers and prospects
Michael Brennan | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Remarkety

  • While there are several templates, their quality of design could be improved.
  • The social media integration is a great idea, but not very straight-forward to use.
  • The drag and drop editor is buggy - causing restarts of the browser.
Adam Farrell | TrustRadius Reviewer

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Remarkety

No score
No answers yet
No answers on this topic

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.5
Based on 2 answers
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.
Anonymous | TrustRadius Reviewer

Remarkety

No score
No answers yet
No answers on this topic

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 9.0
Based on 2 answers
We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.
Anonymous | TrustRadius Reviewer

Remarkety

No score
No answers yet
No answers on this topic

Alternatives Considered

Marketing Solutions by Criteo

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Remarkety

We evaluated several apps for email marketing and automation and we selected Remarkety for its inbuilt eCommerce functionality. The other solutions were more general in nature, missing that seamless integration with eCommerce stores selling physical products.
Michael Brennan | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Remarkety

  • Increased revenue from addressing the customers who abandoned the checkout.
  • Time savings from automatic uploading of contacts for re-marketing campaigns.
  • Extra customers who are targeted based on their browsing the products without initially buying anything.
Adam Farrell | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

Remarkety

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketing Solutions by Criteo Editions & Modules

Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

Remarkety

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Remarkety Editions & Modules

Edition
Remarkety$25.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Marketing Solutions by Criteo
7.0
Remarkety
8.5

Likelihood to Renew

Marketing Solutions by Criteo
10.0
Remarkety

Usability

Marketing Solutions by Criteo
8.5
Remarkety

Support Rating

Marketing Solutions by Criteo
9.0
Remarkety

Add comparison