23 Ratings
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Score 8.9 out of 100
1 Ratings
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Score 10 out of 100

Likelihood to Recommend

Critical Mention

Critical Mention is excellent for media monitoring across platforms including TV, radio and online. It is easy to grab and tailor video clips and share. The reporting function makes creating thorough reports simple. Most importantly, the customers service is unparalleled. Any time I've ever had a question or challenge, it has been handled quickly. I would suggest that you make sure to take the time to thoroughly set up your searches to be sure you don't miss anything.
Anonymous | TrustRadius Reviewer

expert.ai NL Suite (formerly Cogito Intelligence Platform from Expert System)

Existing body of data regarding our demographic targets, including social media, so for our psychographic targets, quite helpful. Alerts assist us in anticipating specific market demands. Yet AI is in its infancy so Cogito can only go as far as beta can go.
Anonymous | TrustRadius Reviewer

Pros

Critical Mention

  • Critical Mention has been a useful tool over the past dozen years. We have used it to help political campaigns, non-profits, private business and the like to understand where their message is landing and understand if they are hitting their target audience. Our report shows them real-time results for radio, tv, online and even social media.
  • I believe the Critical Mention reporting and reports are far superior to other tracking products we have observed by other in the past.
  • Their online services and support are awesome and when you are looking for a product and value of the product Critical Mention gives you both in one package.
Jerry Kambic | TrustRadius Reviewer

expert.ai NL Suite (formerly Cogito Intelligence Platform from Expert System)

  • Humongous amounts of data can be found
  • Autonomous
  • Gives us actionable data and market insights and ideas
Anonymous | TrustRadius Reviewer

Cons

Critical Mention

  • Saving new broadcast clips as reports. Sometimes it's confusing because I don't see everything I saved under the same report.
  • 60 day limit on how far we can go back on our searches. Sometimes I need to pull a clip from 90 or more days ago and I am unable to go that far back.
  • Media alerts about commercials. While the search is set up to capture certain words, sometimes it is a bit much to go through all the commercial content.
Anonymous | TrustRadius Reviewer

expert.ai NL Suite (formerly Cogito Intelligence Platform from Expert System)

  • 500k bits of data is a lot.
  • Visualization is good but there is room for more refinement.
  • Harnesses AI, yet more potential there.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Critical Mention

Critical Mention 10.0
Based on 7 answers
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
Anonymous | TrustRadius Reviewer

expert.ai NL Suite (formerly Cogito Intelligence Platform from Expert System)

No score
No answers yet
No answers on this topic

Usability

Critical Mention

Critical Mention 9.0
Based on 2 answers
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
Lyla Shaibi | TrustRadius Reviewer

expert.ai NL Suite (formerly Cogito Intelligence Platform from Expert System)

No score
No answers yet
No answers on this topic

Performance

Critical Mention

No score
No answers yet
No answers on this topic

expert.ai NL Suite (formerly Cogito Intelligence Platform from Expert System)

expert.ai NL Suite (formerly Cogito Intelligence Platform from Expert System) 9.0
Based on 2 answers
Fast with just a few clicks and quite breathtaking what it finds. Beware you cannot search, only find!
Anonymous | TrustRadius Reviewer

Support Rating

Critical Mention

Critical Mention 5.1
Based on 3 answers
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
Jerry Kambic | TrustRadius Reviewer

expert.ai NL Suite (formerly Cogito Intelligence Platform from Expert System)

No score
No answers yet
No answers on this topic

Implementation Rating

Critical Mention

Critical Mention 10.0
Based on 1 answer
Critical Mention implementation was easy and fast. Their support and training were awesome.
Jerry Kambic | TrustRadius Reviewer

expert.ai NL Suite (formerly Cogito Intelligence Platform from Expert System)

No score
No answers yet
No answers on this topic

Alternatives Considered

Critical Mention

We used to use a program called TVEyes to track for coverage. Critical Mention can track more sites, is more user-friendly, and has specific audience numbers for most of the broadcast outlets it tracks. It also is easier to search on Critical Mention over TVEyes for most items.
Anonymous | TrustRadius Reviewer

expert.ai NL Suite (formerly Cogito Intelligence Platform from Expert System)

We were primitive using Salesforce, and while it is great, Cogito is a laser.
Anonymous | TrustRadius Reviewer

Return on Investment

Critical Mention

  • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
  • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
  • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
Keith Wald | TrustRadius Reviewer

expert.ai NL Suite (formerly Cogito Intelligence Platform from Expert System)

  • Identified new psychographic and demographic targets.
  • Kept us in the tide of social media as it breaks.
  • Improved our bottom line at least 7% so far.
Anonymous | TrustRadius Reviewer

Pricing Details

Critical Mention

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

expert.ai NL Suite (formerly Cogito Intelligence Platform from Expert System)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

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