Crowdtap vs. Emplifi Social Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crowdtap
Score 6.1 out of 10
N/A
Crowdtap is an influencer marketing platform from the fast growing company of the same name headquartered in New York, for marketers who wish to leverage fans and consumers' content and ideas. Crowdtap is popularly used by well known brands like Kraft, Weightwatchers, Verizon, Hershey's, and more.N/A
Emplifi Social Marketing Cloud
Score 7.5 out of 10
Mid-Size Companies (51-1,000 employees)
Socialbakers is now part of Emplifi. Socialbakers and Astute have joined together to become Emplifi, a unified customer experience (CX) platform that brings marketing, care and commerce together to empathize with customers throughout the customer journey. Find out more about Emplifi here. The…
$50
per month
Pricing
CrowdtapEmplifi Social Marketing Cloud
Editions & Modules
No answers on this topic
The Essential Package. Available to purchase online now.
$200
per month
Offerings
Pricing Offerings
CrowdtapEmplifi Social Marketing Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details- For the Complete Socialbakers Platform, please request a consultation - Unify all your social marketing operations in one. Everything from audience research to strategic planning to execution and measurement, it’s the go-to platform for marketing teams.
More Pricing Information
Community Pulse
CrowdtapEmplifi Social Marketing Cloud
Top Pros
Top Cons
User Ratings
CrowdtapEmplifi Social Marketing Cloud
Likelihood to Recommend
10.0
(1 ratings)
7.6
(30 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(4 ratings)
Usability
-
(0 ratings)
7.3
(1 ratings)
Support Rating
10.0
(2 ratings)
9.1
(8 ratings)
Online Training
-
(0 ratings)
6.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(4 ratings)
User Testimonials
CrowdtapEmplifi Social Marketing Cloud
Likelihood to Recommend
Crowdtap
Crowdtap is a good application for teams that need quick feedback on new design or advertising options. They seem to have good data on the respondents and their relative fields. Many of the designs of the questions are easy to distinguish and do not overload the respondent with too many options
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Emplifi Inc
SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
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Pros
Crowdtap
  • Short quick interactions.
  • Easy payouts.
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Emplifi Inc
  • Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
  • Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
  • Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.
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Cons
Crowdtap
  • Occasional question errors.
  • Occasionally run out of questions.
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Emplifi Inc
  • In the publishing calendar. It seems like I have to change my filters every time I login. Would be nice if it could save our settings from session to session.
  • Dark posts parameters are set. Not having to be able to customize further has turned us away from using that feature in Socialbakers.
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Likelihood to Renew
Crowdtap
No answers on this topic
Emplifi Inc
Very satisfied about the output and the reports.
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Usability
Crowdtap
No answers on this topic
Emplifi Inc
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
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Support Rating
Crowdtap
Crowdtap is the easiest and most straightforward way to get quick and easy feedback for competing designs or ideas
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Emplifi Inc
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
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Online Training
Crowdtap
No answers on this topic
Emplifi Inc
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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Implementation Rating
Crowdtap
No answers on this topic
Emplifi Inc
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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Alternatives Considered
Crowdtap
Crowdtap allows the user to provide short questions and images to get quick turnarounds for competing ideas and designs. The rewards system is useful and seems to be very competitive with other products. The questions are mostly short, however you can also create detailed multi-step questions within a campaign. Overall Crowdtap is the best in its area.
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Emplifi Inc
Socialbakers' team is more open to have conversation about the product. They are more helpful and their customer service is way better. They almost do same things, however Socialbakers has a cleaner interface and it is easier to use by the team
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Return on Investment
Crowdtap
  • Good interaction with employees.
  • Quick feedback and turnaround.
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Emplifi Inc
  • Actually this is not a software that can give you exactly an ROI, but obviously, it gives you the metrics of how your campaigns are doing.
  • It gives you great insight to make decisions based on the statistics. Which is the best “ROI” I think.
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