Curata vs. WordPress

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
WordPress
Score 8.7 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.
$4
per month 6 GB storage
Pricing
CurataWordPress
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
Personal
$4
per month 6 GB storage
Premium
$8
per month 13 GB storage
Business
$25
per month 50 GB storage
Commerce
$45
per month 50 GB storage
Enterprise
Contact for pricing
Offerings
Pricing Offerings
CurataWordPress
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)Pricing for Business and Commerce plans vary on number of GB.
More Pricing Information
Community Pulse
CurataWordPress
Considered Both Products
Curata
Chose Curata
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the …
Chose Curata
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at …
WordPress
Chose WordPress
its all in what you want and how you want to do it. The newer SaaS platforms can be much easier to use for non web people. Also the increasing political issues within the WordPress leadership and communities is starting to get annoying.
Chose WordPress
WordPress simply has so many more options to customize both our and the users experience. Wix also is really expensive in the long run, does not let you add plugins or customize as much as you want. Jimdo is similar, just not quite as expensive. When growing our business, those …
Chose WordPress
WordPress is more cost effective and less of a learning curve for new users
Chose WordPress
There are no other site builders/platforms that stand up to the ease and versatility (heavy custom coding and customizations included) as Wordpress. Drupal is clunky and outdated, as is Joomla, and while Wix or Squarespace may be sufficient for someone with very low web needs, …
Chose WordPress
WordPress has the most open abilities to change the technical foundations. Whereas, other platforms typically have their own niches of use cases; e.g. focusing on page builders, drag and drop, more static code, themes etc... WordPress offers a bit more flexibilities as it can …
Chose WordPress
I like that WordPress sites can be backed up and moved to new servers if needed. Some of the other template sites lock you in because their back-end code is what makes it run.
Chose WordPress
WordPress was very similar to the others and we mostly chose to use WordPress based on the recommendation of an employee who used the site for building other websites. We were told that it was very user-friendly. which it is, and so we made the decision to stick with a product …
Chose WordPress
Wix is more expensive to use, and, in my opinion, not as easy to navigate. You are more limited in what you can do with a Wix site, app wise.
Chose WordPress
I use a lot of business software.
Some I use for a short while. Some I never stop using.
WordPress has been part of my business life for 15 years and has never disappointed me. It has always improved and I never felt the "upgrade" were a downgrade... this is one of the few …
Chose WordPress
To work with WordPress your company needs a developer, no matter what. Unless you have the experienced developer in house, you will need one. Squarespace is superfriendly and easy to work. Has all the features for a simple and clean website. WordPress lacks this part.
Chose WordPress
DIY builders have their place for people that don't have technical ability or support. But Wordpress opens a world of custom options to anyone with the ability to learn/create those things. even if you're not a back end developer / use No-code options
Chose WordPress
I've just been using WordPress forever so it is my go to recommendation for non technical people
Chose WordPress
Wordpress is an open source, and it will always come with a set of drawbacks but also benefits. We see a major drawback in the hosting, which can get complex, and it becomes hard to have a fully functioning and fast site running. Other solutions are often SaaS, which handles …
Chose WordPress
Shopify is much better for big e-commerce sites but is more expensive. WordPress is a good solution for customers who want a low-cost option or are unsure if their website will be profitable. Wordpress is a good way to prove that a concept for selling a product will work online.
Chose WordPress
Wordpress and Shopify don't support e-commerce. Wix is more design-focused. Blogger was limiting but easy to use with Google products.
Chose WordPress
I have not used Drupal or Joomla for several years, but WordPress is easier to use than those platforms from when I used them last. It's so easy to find a web developer who knows WordPress if I ever need help. And there are so many plugins and software platforms that …
Chose WordPress
In our experience, Drupal is so much hard to use and customize. Their upgrade path is almost nonexistent. We've had such a hard time over the years working to try and keep using and upgrading and updating Drupal, but we're SO DONE with it. We have decided to leave Drupal …
Chose WordPress
We've tried a decent variety of other platforms throughout the years, and all-in-all we still consistently use WordPress for all kinds of business solutions. We have found while others excel in specific areas, WordPress excels in almost every area pound for pound. We highly …
Chose WordPress
WordPress is easier to learn and implement. It isn’t as robust as drupal and joomla out of the box, but with plugins and themes you can accomplish most things that these other CMS can do. Although WordPress can get bulky as you add more functionality, in comparison it’s easier …
Chose WordPress
WordPress was the right choice for our organization for web content management and hosting our website. We selected it on the recommendation of a community partner but are more than comfortable with that decision. From our usage, WordPress appears to be near the top of the heap …
Chose WordPress
WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need …
Chose WordPress
WordPress has WAY more to offer than the previous website platform I used. I am so appreciative of WordPress for years of successful writing and publishing.
Features
CurataWordPress
Content Creation
Comparison of Content Creation features of Product A and Product B
Curata
8.3
Ratings
6% above category average
WordPress
-
Ratings
Ideation8.00 Ratings00 Ratings
Approval workflows8.00 Ratings00 Ratings
Content collaboration9.00 Ratings00 Ratings
Content calendar8.00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Curata
8.0
Ratings
2% above category average
WordPress
-
Ratings
Content hub8.00 Ratings00 Ratings
Embedded CTAs8.00 Ratings00 Ratings
Content distribution8.00 Ratings00 Ratings
Content promotion8.00 Ratings00 Ratings
Content automation8.00 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Curata
8.3
Ratings
11% above category average
WordPress
-
Ratings
Closed-loop tracking and reporting8.00 Ratings00 Ratings
Content performance analytics9.00 Ratings00 Ratings
Campaign optimization dashboard8.00 Ratings00 Ratings
Competitive analytics8.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Curata
-
Ratings
WordPress
8.1
Ratings
1% below category average
Role-based user permissions00 Ratings8.10 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Curata
-
Ratings
WordPress
7.9
Ratings
2% above category average
API00 Ratings7.90 Ratings
Internationalization / multi-language00 Ratings7.80 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Curata
-
Ratings
WordPress
8.1
Ratings
4% above category average
WYSIWYG editor00 Ratings7.80 Ratings
Code quality / cleanliness00 Ratings7.30 Ratings
Admin section00 Ratings8.30 Ratings
Page templates00 Ratings8.70 Ratings
Library of website themes00 Ratings8.70 Ratings
Mobile optimization / responsive design00 Ratings8.50 Ratings
Publishing workflow00 Ratings8.10 Ratings
Form generator00 Ratings7.10 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Curata
-
Ratings
WordPress
8.2
Ratings
9% above category average
Content taxonomy00 Ratings8.10 Ratings
SEO support00 Ratings7.90 Ratings
Bulk management00 Ratings7.50 Ratings
Availability / breadth of extensions00 Ratings9.20 Ratings
Community / comment management00 Ratings8.20 Ratings
Best Alternatives
CurataWordPress
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CurataWordPress
Likelihood to Recommend
8.0
(0 ratings)
8.6
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
4.1
(0 ratings)
Usability
-
(0 ratings)
8.1
(0 ratings)
Availability
-
(0 ratings)
9.5
(0 ratings)
Performance
-
(0 ratings)
8.6
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
In-Person Training
-
(0 ratings)
7.0
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
CurataWordPress
Likelihood to Recommend
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Read full review
In my opinion, smaller organizations with simpler layouts would be well suited to use WordPress, however, larger organizations with more advanced website feature needs may need another product. We found the website to be great at first, but as we grew, we needed more options that were not fitting for the product we had with WordPress and had to look at alternatives.
Read full review
Pros
  • Allows you to curate content and narrow your search parameters to pretty specific areas.
  • It learns your selections and overtime serves up better and more relevant content.
  • It works very well with WordPress, it integrates smoothly and allows you to share content on the fly with their Chrome plug-in.
  • Curata's support is great, if you need them they will help out quickly to resolve your issues.
Read full review
  • Easy to use User Interface
  • Coding / Plugin Implementation is awesome
  • There's always a solution available for the platform
  • Security is easy to use and robust
  • Implementation with 3rd party platforms, such as Google's variety of tools
  • Can download and host on your own server or use their hosted servers
Read full review
Cons
  • more subscription plans as not all people need all features.
Read full review
  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
Read full review
Likelihood to Renew
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Read full review
As time goes on, websites will become less focused on paged content and more immersive. At the same time, the need for security will only go up. While WordPress has served the web community well for over 11 years, it's probably time to look for other better platforms.
Read full review
Usability
No answers on this topic
WordPress has excellent UX/UI, mainly because it's familiar. The platform is still a bit dated on the back end, but it has improved from the past. I wouldn't give it a 10 in this area because it does require some coding and development knowledge. You can't just jump in and create a website with confidence, like you would with Jimdo, Squarespace or similar tools.
Read full review
Reliability and Availability
No answers on this topic
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Read full review
Performance
No answers on this topic
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
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Support Rating
No answers on this topic
WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.
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In-Person Training
No answers on this topic
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
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Online Training
No answers on this topic
It is very easy to find online resources to learn how to do just about anything with WordPress.
Read full review
Implementation Rating
No answers on this topic
WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
Read full review
Alternatives Considered
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
Read full review
There are no other site builders/platforms that stand up to the ease and versatility (heavy custom coding and customizations included) as Wordpress. Drupal is clunky and outdated, as is Joomla, and while Wix or Squarespace may be sufficient for someone with very low web needs, much like Shopify, it's incredibly limiting and either requires hitting it with a hammer and hacking code together to do what you want, or relying on often shoddily-built third party themes and liquid scripts.
Read full review
Scalability
No answers on this topic
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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Return on Investment
  • It automatically finds and curates content so I can focus on other aspects of content creation.
Read full review
  • Allowed us to being all websites under a single umbrella, saving costs on similar products.
  • It's increased our website turn time and made us faster and more efficient at launching websites.
  • Edits and tweaks happen much faster as we have a customized environment.
Read full review
ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.