What users are saying about
74 Ratings
12 Ratings
74 Ratings
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Score 8 out of 100
12 Ratings
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Score 2.6 out of 100

Likelihood to Recommend

Data.com

Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. Data.com is not a good fit for small businesses.
Zach Ettelman | TrustRadius Reviewer

D&B Lattice

Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Data.com
6.3
D&B Lattice
Advanced search
Data.com
5.7
D&B Lattice
Identification of new leads
Data.com
4.2
D&B Lattice
List quality
Data.com
7.0
D&B Lattice
List upload/download
Data.com
9.2
D&B Lattice
Ideal customer targeting
Data.com
2.7
D&B Lattice
Load time/data access
Data.com
9.2
D&B Lattice

Sales Intelligence Data Standards

Data.com
9.3
D&B Lattice
Contact information
Data.com
9.6
D&B Lattice
Company information
Data.com
9.1
D&B Lattice
Industry information
Data.com
9.1
D&B Lattice

Data Augmentation & Lead Qualification

Data.com
6.9
D&B Lattice
Lead qualification process
Data.com
5.2
D&B Lattice
Smart lists and recommendations
Data.com
5.0
D&B Lattice
Salesforce integration
Data.com
9.3
D&B Lattice
Company/business profiles
Data.com
9.3
D&B Lattice
Alerts and reminders
Data.com
5.0
D&B Lattice
Data hygiene
Data.com
9.1
D&B Lattice
Automatic data refresh
Data.com
5.1
D&B Lattice
Tags
Data.com
5.0
D&B Lattice
Filters and segmentation
Data.com
9.1
D&B Lattice

Sales Intelligence Email Features

Data.com
5.0
D&B Lattice
Sales email templates
Data.com
5.0
D&B Lattice
Append emails to records
Data.com
5.1
D&B Lattice

Pros

Data.com

  • Data.com is appealing because it's affordable. You might need to purchase a few contacts to get rolling, but once you're able to add some yourself and gain additional points, it can very rewarding to "earn" additional contacts by submitting some of your own.
  • There is a wide range of search terms available to narrow down your list by name, region, company name, and others.
  • Easy "add contacts" function, and a template to add a large number of them at once.
Paul Murphy | TrustRadius Reviewer

D&B Lattice

  • Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen.
  • Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows.
  • They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly.
  • The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out.
Anonymous | TrustRadius Reviewer

Cons

Data.com

  • If it provided more details about the company it would be great- information such as employee size or software used would be great.
  • The ability to add a contact with just a number would be great- sometimes you don't have an address.
  • It would be helpful to be notified when a contact you have "purchased" has been changed/updated.
Elizabeth Rodriguez | TrustRadius Reviewer

D&B Lattice

  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
Charles Wu | TrustRadius Reviewer

Likelihood to Renew

Data.com

No score
No answers yet
No answers on this topic

D&B Lattice

D&B Lattice 8.1
Based on 5 answers
I will continue to use PRISM, especially now, because I after 3 years in the same geography, I have just transferred to a new territory. The tool really helps me focus on the best opportunities to pursue, which can sometimes be difficult with over 100 assigned accounts
Dorea Zalesak | TrustRadius Reviewer

Usability

Data.com

Data.com 9.0
Based on 2 answers
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
John Cupoli | TrustRadius Reviewer

D&B Lattice

D&B Lattice 9.0
Based on 2 answers
The product is part of a service. The team from Lattice did a great job of supporting us and of delivering the results we set out to attain. They became an integral part of our success.
Christian Wolfe | TrustRadius Reviewer

Reliability and Availability

Data.com

No score
No answers yet
No answers on this topic

D&B Lattice

D&B Lattice 9.1
Based on 4 answers
We have not had any outages.
Anonymous | TrustRadius Reviewer

Performance

Data.com

No score
No answers yet
No answers on this topic

D&B Lattice

D&B Lattice 9.0
Based on 4 answers
The Lattice team kept the timelines we agreed to and pushed the envelop to deliver ahead of time when we needed it.
Christian Wolfe | TrustRadius Reviewer

Support Rating

Data.com

Data.com 9.0
Based on 2 answers
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
John Cupoli | TrustRadius Reviewer

D&B Lattice

D&B Lattice 8.7
Based on 6 answers
It's very good. They are very responsive. They aren’t pushy on providing too much. They are very transparent about what you’re getting and paying for
Anonymous | TrustRadius Reviewer

In-Person Training

Data.com

No score
No answers yet
No answers on this topic

D&B Lattice

D&B Lattice 8.3
Based on 2 answers
Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
Christian Wolfe | TrustRadius Reviewer

Online Training

Data.com

No score
No answers yet
No answers on this topic

D&B Lattice

D&B Lattice 7.0
Based on 2 answers
I have just watched videos. They have very good pure video based training for high level. I have seen the training for reps. It is not very complex
Anonymous | TrustRadius Reviewer

Implementation Rating

Data.com

No score
No answers yet
No answers on this topic

D&B Lattice

D&B Lattice 7.8
Based on 6 answers
The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
Christian Wolfe | TrustRadius Reviewer

Alternatives Considered

Data.com

My client chose Data.com based on the experience during the evaluation period and the cost comparison. Data.com was the better-suited solution in this scenario. The size of the InsideView database was significantly smaller than Data.com and had limitations on downloads that Data.com did not. InsideView also provided little detail in profiles that were a dealbreaker for my client.
Stacy Venditto | TrustRadius Reviewer

D&B Lattice

Lattice was an incumbent tool from several years ago. Early on, we enjoyed a good relationship with the team there. After the acquisition, we have definitely seen a decrease in the quality of support and engagement from the team. As a result, we will look at several competing vendors when our contract ends with Lattice.
Anonymous | TrustRadius Reviewer

Return on Investment

Data.com

  • It does an excellent job of creating a more complete picture of an account and key contacts.
  • Helps clarify the key contacts. Sometimes all you get is a mumbled name on a call that might be very important. Data.com allows for a quick search and identification of the contact that would have been lost otherwise.
  • Even helped us begin sending marketing assets to customers of our partners that share a need overlap.
Jerry van Dalen Jr. | TrustRadius Reviewer

D&B Lattice

  • We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po".
Matt Sullivan | TrustRadius Reviewer

Pricing Details

Data.com

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

D&B Lattice

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Data.com
8.8
D&B Lattice
2.1

Likelihood to Renew

Data.com
D&B Lattice
8.1

Usability

Data.com
9.0
D&B Lattice
9.0

Reliability and Availability

Data.com
D&B Lattice
9.1

Performance

Data.com
D&B Lattice
9.0

Support Rating

Data.com
9.0
D&B Lattice
8.7

In-Person Training

Data.com
D&B Lattice
8.3

Online Training

Data.com
D&B Lattice
7.0

Implementation Rating

Data.com
D&B Lattice
7.8

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