data.ai vs. Leanplum

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
data.ai
Score 7.5 out of 10
N/A
data.ai (formerly App Annie) is a mobile data and analytics platform designed to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched their mobile market data solution and in 2019 acquired Libring, an advertising monetization and spend offering, to expand their capabilities and comprise a complete mobile performance platform. The vendor boasts more than 1,100 enterprise clients and 1 million registered users across all geographies and…N/A
Leanplum
Score 3.1 out of 10
N/A
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.N/A
Pricing
data.aiLeanplum
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
data.aiLeanplum
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
data.aiLeanplum
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
data.aiLeanplum
Small Businesses
Smartlook
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Score 8.3 out of 10
OneSignal
OneSignal
Score 9.0 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
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Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
data.aiLeanplum
Likelihood to Recommend
8.4
(6 ratings)
8.0
(5 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Support Rating
7.6
(2 ratings)
-
(0 ratings)
User Testimonials
data.aiLeanplum
Likelihood to Recommend
data.ai Inc.
I think that App Annie will be handy for the companies that provide service in multiple countries - so they have to deal with local competitors research and track the performance of the app (by the position and by the reviews) in different stores. I think that for a one-country app, many of the features will be less relevant. At the same time, App Annie offers custom plans, so I see how the user experience can be different.
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Leanplum
I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
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Pros
data.ai Inc.
  • Very easy to use and understand. The dashboard is quite complete.
  • The free version is quite complete.
  • They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.
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Leanplum
  • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
  • AB Testing - allows us to see which messages are appreciated/opened more by which customers
  • Team collaboration - we can see easily how recently a campaign or message was updated
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Cons
data.ai Inc.
  • App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
  • After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
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Leanplum
  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
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Likelihood to Renew
data.ai Inc.
Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
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Leanplum
No answers on this topic
Support Rating
data.ai Inc.
I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.
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Leanplum
No answers on this topic
Alternatives Considered
data.ai Inc.
We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.
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Leanplum
I was not a part of making the decision to use Leanplum over its competitors.
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Return on Investment
data.ai Inc.
  • App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
  • With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
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Leanplum
  • It helps us build the right features for our users with the help of A/B experimentation
  • Re-engagement notifications help us keep company data metrics
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ScreenShots