Dealtale vs. Nielsen Marketing Mix Modeling

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dealtale
Score 0.0 out of 10
N/A
Dealtale is a no-code data exploration platform that provides marketers with advanced marketing science so that enterprises can optimize both revenue and performance. Predictive algorithms are at the foundation of Dealtale’s multi-touch attribution models, which lets marketing teams attribute revenue to the proper campaign. Dealtale’s dashboard is connected to dozens of sources for advertising, marketing, and sales, with Salesforce, Hubspot, Marketo just a…N/A
Nielsen Marketing Mix Modeling
Score 1.0 out of 10
N/A
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.N/A
Pricing
DealtaleNielsen Marketing Mix Modeling
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DealtaleNielsen Marketing Mix Modeling
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DealtaleNielsen Marketing Mix Modeling
Top Cons

No answers on this topic

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User Ratings
DealtaleNielsen Marketing Mix Modeling
Likelihood to Recommend
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
DealtaleNielsen Marketing Mix Modeling
Likelihood to Recommend
Dealtale
No answers on this topic
Nielsen
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
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Pros
Dealtale
No answers on this topic
Nielsen
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
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Cons
Dealtale
No answers on this topic
Nielsen
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
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Alternatives Considered
Dealtale
No answers on this topic
Nielsen
VisualIQ is 1 of 2 partners only that have access to FB impressions.
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Return on Investment
Dealtale
No answers on this topic
Nielsen
  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
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ScreenShots

Dealtale Screenshots

Screenshot of Marketing Performance DashboardScreenshot of Funnel Analysis With Cost Per Stage in the FunnelScreenshot of Measuring Advertising Performance Over TimeScreenshot of Multi-Touch Attribution ReportScreenshot of Ideal Customer Profile Report