What users are saying about
1 Rating
4 Ratings
1 Rating
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Score 9 out of 100
4 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

DivvyHQ

It's a great visual representation for what's been scheduled for publishing. You're able to see whose project is whose, what the content item will be used for, and any other relevant details if you're curious enough to click on the calendar item. I have not used DivvyHQ for directly publishing content from within, like to social media platforms, websites, or newsletters, directly from Divvy.
Erica Mijon | TrustRadius Reviewer

Persado

Persado is an excellent tool for a small marketing team seeking to "work smarter, not harder." The tool itself is simple to use and generates instant results, all while learning and reporting at a deeper level than a human on a marketing team could. We have been able to reach the right eyes within our audience at the right time, improving open rates and generating more revenue from our promotional emails.
Tim Taylor | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

DivvyHQ
9.5
Persado
Approval workflows
DivvyHQ
9.0
Persado
Content calendar
DivvyHQ
10.0
Persado

Content Publishing

DivvyHQ
9.3
Persado
Content hub
DivvyHQ
10.0
Persado
Embedded CTAs
DivvyHQ
9.0
Persado
Content automation
DivvyHQ
9.0
Persado

Content Reporting & Analytics

DivvyHQ
8.0
Persado
Campaign optimization dashboard
DivvyHQ
8.0
Persado

Pros

DivvyHQ

  • content scheduling
  • assigning items
  • calendars
Erica Mijon | TrustRadius Reviewer

Persado

  • They know way more than me on how to create effective subject lines that actually get people to open. We have solid creative and cool emails, but without the hook, it means nothing. Persado is that hook. (Side note, they are also customizable so if your company has specific guidelines/tone, you can set those parameters.)
  • The analytics are amazing! It's so cool to see the responses to various emotions ebb and flow over time. We have a few that consistently perform well (and some that consistently underperform, which makes sense for them to), and a few others that seem to react to the season somehow. How would I know this on my own? (That's right, I wouldn't.)
  • Creating these subject lines and exporting them to Listrak (our ESP) is insanely quick and easy. It takes more time for me to set up the split test in our ESP than it does to set up the subject lines in Persado.
Steffany Winkelmann | TrustRadius Reviewer

Cons

DivvyHQ

  • campaigns interface is a bit outdated
  • I'd like to see the dashboard/homepage spruced up
  • open on calendars rather than recent activity
Erica Mijon | TrustRadius Reviewer

Persado

  • Not so much a con, but area for improvement: an option to have reports generated automatically and sent to me weekly or similar. It would automate my learning and understanding of how the tool is working.
  • When we write control subject lines that include emojis, I have to go outside of Persado to find the emoji I want to use, copy, and come back to Persado. However there is a button to add emojis to the Persado generated subject lines.
  • Since Persado integrates with our ESP, Bronto, we'd really like to see more to the connection such as sharing conversion and revenue data.
Tim Taylor | TrustRadius Reviewer

Alternatives Considered

DivvyHQ

The corporate communication team uses DivvyHQ, TweetDeck and Agorapulse. Each one is used for different purposes and helps us meets our objectives. DivvyHQ helps Unum and Colonial Life's corporate communications teams stay in touch with one another's work and aware of what the other is doing. It allows for content collaboration and keeps us on track to meet individual deadlines.
Erica Mijon | TrustRadius Reviewer

Persado

Phrasee wasn't an option to select, but we did evaluate them after hearing about them at a digital marketing summit. I liked what they were doing and the emails they were sending, but the pricing structure was outrageous! There was a 0% chance our CFO would approve the budget. To add salt to the wound, they also charged outrageously for a trial period. Ugh - as much as I wanted it, there was no way I could justify the ROI. Enter Persado. I got an email from a sales rep which accompanied a resource. I got excited but hesitated. I then saw they offered a free 14-day trial. Wait - what?? Free?! Yes. Wendy gave me the grand tour and holy cannoli I was immediately impressed with the results of our very first send. And it's only gotten better. Sorry Phrasee, I'm with Persado now.
Steffany Winkelmann | TrustRadius Reviewer

Return on Investment

DivvyHQ

  • content scheduling is almost seamless
  • the corporate communications teams are transparent with one another
  • content calendars keep us organized
Erica Mijon | TrustRadius Reviewer

Persado

  • Granted these numbers are driven by a number of other factors as well, our email marketing program has grown by 44% and 35% in the last 2 years respectively. More email opens from Persado subject lines has certainly contributed to this growth.
  • Open rate improvement of 11% between control subjects and Persado subjects.
  • Click rate improvement of 27% between control subjects and Persado subjects.
Tim Taylor | TrustRadius Reviewer

Pricing Details

DivvyHQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Persado

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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