Domo vs. Informatica Cloud MDM - Customer 360 for Salesforce

I believe that companies that record large amounts of data about their product, service employers KPIs, etc, can make the best out of Domo for reporting and data analysis, but if a company handles little data and is not recording this consistently, it will not be of much use.

For organizations where their data mastering is fairly standard and requires very little customization, Informatica Cloud MDM is an excellent solution. I believe in this scenario, the organization should be able to 'hit the ground running'. However, if your organization requires a highly customizable solution for your data mastering, prepare yourself for a long dev cycle. I'm not saying that Informatica Cloud MDM would not work for these organizations because it is working for us. What I am saying is be cautiously optimistic about the time it will take for you to implement the solution.

• It is really easy to pick up and use. New users will not have difficulty jumping right in.
• Mobile version is terrific. One of the better designed business softwares when it comes to mobile usage.
• Fantastic visualizations. Great if you are a data geek.
• Very flexible, can fit a wide variety of use case scenarios.

• Maintaining a golden record per customer entity
• Managing the full customer hierarchy starting from the company entity to the lowest ship to/bill to level used in sales/supply chain and financial transactions
• Integration capabilities - Real-time, synchronous integration of master data in a transactional scenario between systems and services, to batch interfaces for the transfer of master data in bulk
• Workflows and a strong UI for data stewards for data cleansing and de-duplication

• Copying Reports - In Excel or Google Sheets, I like to make copies of similar reports and modify them as necessary for users. In Domo, makes copies of reports (called cards) but all copies are connected. So if you adjust the copy, it changes the original. This means a user has to recreate the report from scratch and then adjust it.
• Unforgiving SQL - Domo does allow users to write their own SQL codes, which is great. However, Domo's SQL code is pickier than the other SQL database I've used (Metabase).
• Text Alerts - Domo's alerts aren't always the smartest. Some of my dashboards are about the sales teams monthly performance and I get notified when there is a change of more than 20%. I always get notified at the start of the month that reports have changed from 'x' number to zero. This is expected because it's a monthly report and I hate getting texts about it. The only reason I don't term them off so I can be aware if something breaks in the middle of the month.

• Customer service can be improved
• At times lag between MDM and other applications
• Better guidance during use-cases demo

Domo is a great up-and-coming product. There are many fantastic features that are extremely compelling to our end users, which makes Domo a great fit for our organization. As with many BI tools, there are items on the wish list that could make implementation, administration and usage easier, but I believe these will be addressed over time as the product matures and evolves. The overall concept and approach of this solution has definitely raised the bar in this area of expertise and I would like to see things advance in giving the enterprise tools that will make decision making easier and more robust in the future.

Supporting well in managing our huge customer base and managing the customer hierarchies well aligned with transactional processes

It is very usable, for many different roles. Our executive team, to sales reps out in the field, to devs in house, to product performance metrics - the product is being used everywhere. There isn't a role that couldn't benefit in some way from having Domo as part of their day to day operations and reporting

Strong Customer MDM capabilities for de-duplication, merging, golden record, exposing customer master data. Strong Integration capabilities

Pretty responsive. It took a while to get a response in selecting data points for our particular cards. Might have taken about a month? I am not sure if this was something on our end or Domo's end. But haven't had any other issues yet that required additional support from Domo.

Good relationship with Informatica. Availability of experts is quite good and account manager supported us very well.

Implementation was assisted by the rationale for using Domo. Since our needs were very well understood, there was an eagerness to adopt Domo, which garnered commitment to training. We also began to use Domo together as a team, which meant we had peer support on our learning journey. Finaly, we were able to implement our knowledge immediately as our organisation began to use Domo for key team deliverables.

The integrator did a fair job and even though Business Change Management was complex, it was well concluded on time

At the end of the day, end-user adoption and taking the burden of IT to build reports was my goal. Demoing and testing many BI tools, DOMO is the one that allowed both to happen.

As I have stated through the survey Informatica Cloud MDM was selected as the organization was fully dependent on Salesforce.com for their customer relationship management and the deal was pretty decent from Informatica.

• I mentioned a "previously un-analyzable" dataset that we were able to visualize in Domo - the result was business re-alignment for increased productivity, cost savings and ROI.
• It's tough to quantify the ability to provide insights that have been desired for years but not possible - we continue to amaze our executives and product managers with the analysis we can provide.

• Stopped duplicates from entering salesforce.com
• Eliminated manual merging of contacts
• Increased accuracy of salesforce.com