Dynamic Yield vs. Writer

Dynamic Yield is great for just about any sized organization, though to get the best bang for your buck, I recommend having a front-end web developer well-versed in JavaScript. Additionally, a front-end web designer would be advisable as well as their templates have great functions but some have lackluster UI's that can't be tweaked without developer assistance. Were it not for the above + the occassional slowness on the console/admin-side of the platform, I'd give it a 10. If you have a front-end dev/designer, then it's closer to a 9.5. Ideal utilization scenarios could include: Personalization, CRO/UX/UI testing, and audience or user-level tailored digital experience.

Carrying out the quality control process allows me to carry out the organization, details [are] written instantly, and progress of the same as well as personalize them. Regarding the interface, I would change it for a more graphic one. On the other hand[,] writer navigates my content of complex documents and thus be able to have shortcuts[.]

Incentivized

• Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
• An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
• The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.

Incentivized

• Automated correction
• Words auto complete
• Writing Style

Incentivized

• The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable.
• It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution.
• The documentation on the API and custom code implementation can be fleshed out further.

• There is some setup required to get your word lists in there, adjust your editing style, and set up typical errors, but otherwise it works similarly to other programs (but worth it in my opinion).
• Their web editor loses formatting, which several team members have complained about. However, formatting is properly retained in GDocs, Word, and the Chrome extension. There is some setup required to get your word lists in there, adjust your editing style, and set up typical errors, but otherwise it works similarly to other programs (but worth it in my opinion).
• I wish it were easy to provide solutions to complex problems rather than simply highlighting them.

Incentivized

implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company

Incentivized

Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.

Incentivized

Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.

My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.

Incentivized

• Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
• Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
• Monetate - Evaluated but their UI was hard to use.

Grammarly is very advanced, but I use Writer as It offers me additional features like word count, a cleaner interface, and a word processor for taking notes.

Incentivized

• Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
• Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.

Incentivized

• For its part Writer has built-in drawing tools, facilitating my work on new basic technological creations.
• It also has a complete equation editor when quantifying any report.
• But it has a limited group of Fonts and at the same time has a slow processing speed

Incentivized