Emarsys vs. LoyaltyLion

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emarsys
Score 7.5 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
LoyaltyLion
Score 2.1 out of 10
N/A
LoyaltyLion is a data-driven loyalty and engagement platform used by thousands of ecommerce brands worldwide. The vendor says merchants use LoyaltyLion when they want a fully customised loyalty program that promises to increase customer engagement, retention and spend. Stores using LoyaltyLion typically generate at least $15 for every $1 they spend on the platform. A selection of leading brands use LoyaltyLion to drive customer retention and…
$159
up to 800 monthly orders
Pricing
EmarsysLoyaltyLion
Editions & Modules
No answers on this topic
Small Business
$159.00
up to 800 monthly orders
Classic
$399.00
up to 2000 monthly orders
Advanced
$699.00
up to 4000 monthly orders
Offerings
Pricing Offerings
EmarsysLoyaltyLion
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsLoyaltyLion also works with Enterprise ecommerce retailers - please contact our team for more information on pricing.
More Pricing Information
Community Pulse
EmarsysLoyaltyLion
Top Pros
Top Cons

No answers on this topic

Features
EmarsysLoyaltyLion
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Emarsys
6.6
8 Ratings
16% below category average
LoyaltyLion
-
Ratings
WYSIWYG email editor7.06 Ratings00 Ratings
Dynamic content8.06 Ratings00 Ratings
Ability to test dynamic content4.17 Ratings00 Ratings
Landing pages8.03 Ratings00 Ratings
A/B testing7.17 Ratings00 Ratings
Mobile optimization6.17 Ratings00 Ratings
Email deliverability reporting6.58 Ratings00 Ratings
List management4.68 Ratings00 Ratings
Triggered drip sequences7.75 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Emarsys
6.5
5 Ratings
17% below category average
LoyaltyLion
-
Ratings
Lead nurturing automation6.05 Ratings00 Ratings
Lead scoring and grading7.04 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Emarsys
6.9
8 Ratings
8% below category average
LoyaltyLion
-
Ratings
Dashboards7.58 Ratings00 Ratings
Standard reports7.08 Ratings00 Ratings
Custom reports6.17 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Emarsys
6.8
7 Ratings
11% below category average
LoyaltyLion
-
Ratings
API6.57 Ratings00 Ratings
Role-based workflow & approvals6.04 Ratings00 Ratings
Customizability5.57 Ratings00 Ratings
Integration with Salesforce.com7.04 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
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User Ratings
EmarsysLoyaltyLion
Likelihood to Recommend
7.3
(11 ratings)
2.0
(2 ratings)
Likelihood to Renew
9.9
(2 ratings)
-
(0 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
EmarsysLoyaltyLion
Likelihood to Recommend
SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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LoyaltyLion
If you have a Shopify website for your business, LoyaltyLion is a no-brainer due to its seamless integration which means it will fit like a glove into your CRM strategy. However, for any other backend e-commerce website, you need to look elsewhere since integration is not possible especially if you are looking at a retail strategy too where your POS system needs to be integrated into your website.
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Pros
SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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LoyaltyLion
  • In my opinion, it ties you into long contracts to suit their own needs
  • In my opinion, provides basic customer support to save them money
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Cons
SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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LoyaltyLion
  • Integration only with shopify
  • UI could be better
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Likelihood to Renew
SAP
We have no intention of changing Emarsys
Read full review
LoyaltyLion
No answers on this topic
Alternatives Considered
SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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LoyaltyLion
In my opinion, Smile eats LoyaltyLion for breakfast, it was not on BigCommerce however so in my opinion could not use it
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Return on Investment
SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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LoyaltyLion
  • It has improved my sales considerably since customers are more willing to buy from me instead of marketplaces
  • We have seen a higher returning customer rate since using Loyalty points.
Read full review
ScreenShots

LoyaltyLion Screenshots

Screenshot of Reach loyalty program members wherever they are shopping - on desktop or mobile devicesScreenshot of Use data and insights from your loyalty program to show customers that you value and understand their individual buying behaviours