MavSocial vs. Meta Business Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MavSocial
Score 9.0 out of 10
Small Businesses (1-50 employees)
MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and UGC License Content: Access over 100m free stock images Plan Campaigns: Create social media cross platform campaigns, including campaign calendar Schedule and…
$78
per month
Meta Business Manager
Score 7.5 out of 10
N/A
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
Pricing
MavSocialMeta Business Manager
Editions & Modules
Pro
$78
per month
Business
$199
per month
Enterprise
$499
per month
No answers on this topic
Offerings
Pricing Offerings
MavSocialMeta Business Manager
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
MavSocialMeta Business Manager
Publishing
Comparison of Publishing features of Product A and Product B
MavSocial
9.0
2 Ratings
12% above category average
Meta Business Manager
5.9
49 Ratings
30% below category average
Content planning and scheduling9.52 Ratings7.049 Ratings
Audience targeting9.01 Ratings6.046 Ratings
Content optimization9.01 Ratings5.744 Ratings
Workflow management8.52 Ratings4.838 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
MavSocial
9.0
1 Ratings
16% above category average
Meta Business Manager
6.1
47 Ratings
23% below category average
Paid media management9.01 Ratings6.239 Ratings
Campaigns and promotions9.01 Ratings7.543 Ratings
Lead generation00 Ratings4.838 Ratings
Content marketing00 Ratings5.742 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
MavSocial
9.6
2 Ratings
12% above category average
Meta Business Manager
6.3
49 Ratings
30% below category average
Twitter9.52 Ratings4.010 Ratings
Facebook10.02 Ratings8.148 Ratings
LinkedIn10.02 Ratings5.98 Ratings
Instagram9.52 Ratings7.334 Ratings
YouTube9.01 Ratings5.612 Ratings
Google+00 Ratings7.33 Ratings
Pinterest00 Ratings6.05 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
MavSocial
7.5
2 Ratings
5% below category average
Meta Business Manager
5.7
47 Ratings
32% below category average
Campaign success analytics7.02 Ratings7.246 Ratings
Real-time tracking8.02 Ratings5.943 Ratings
Competitor analysis00 Ratings4.027 Ratings
Account management
Comparison of Account management features of Product A and Product B
MavSocial
9.0
2 Ratings
10% above category average
Meta Business Manager
6.2
49 Ratings
27% below category average
Role-based user permissions & privileges10.01 Ratings5.446 Ratings
Mobile access8.01 Ratings6.947 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
MavSocial
-
Ratings
Meta Business Manager
6.1
35 Ratings
22% below category average
Boolean keyword searches00 Ratings6.020 Ratings
Filtering out noise/spam00 Ratings5.326 Ratings
Sentiment analysis00 Ratings7.322 Ratings
Broad channel coverage00 Ratings6.025 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
MavSocial
-
Ratings
Meta Business Manager
6.0
42 Ratings
30% below category average
Automated routing and prioritization00 Ratings5.334 Ratings
Customer interaction histories00 Ratings4.738 Ratings
Bulk actions00 Ratings7.825 Ratings
Best Alternatives
MavSocialMeta Business Manager
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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User Ratings
MavSocialMeta Business Manager
Likelihood to Recommend
9.0
(2 ratings)
9.2
(49 ratings)
Usability
-
(0 ratings)
7.5
(15 ratings)
Support Rating
-
(0 ratings)
5.9
(14 ratings)
User Testimonials
MavSocialMeta Business Manager
Likelihood to Recommend
MavSocial
MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
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Meta Platforms Inc
If using a desktop, Facebook Business Manage can help integrate and consolidate your workload when managing multiple pages for multiple clients. However, it can also be clunky when trying to use it on the go from a smartphone as the functionality is more limited. For those that sit at desks all day, it's a good program. For those of us that stay mobile, it can be frustrating.
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Pros
MavSocial
  • Social Media Posting & Management
  • Campaign Separation
  • Provides Insightful Analytics
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Meta Platforms Inc
  • Stats and insights, to have data to back up assumptions and actions.
  • Scheduling posts, which is helpful when you can't always post in real time.
  • Messenger, which allows me to interact directly with potential customers.
  • Roles, which allows me to assign an intern to help manage the profile.
  • Ads, which allows me to target and advertise to potential customers.
  • Pixel, which connects my Facebook data with my website.
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Cons
MavSocial
  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
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Meta Platforms Inc
  • The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.
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Usability
MavSocial
No answers on this topic
Meta Platforms Inc
I give Facebook Business Manager this rating because how I am able to edit and customize each client location page easily and can add users as needed without any hoops to jump through. I also appreciate the about of reach that Facebook has, so having a tool like this that's easy to use and can be in control of the backed of what people see is so important.
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Support Rating
MavSocial
No answers on this topic
Meta Platforms Inc
The few times I've had to reach out for ad questions, Facebook Pages customer service is prompt and friendly with their advice. I've never waited longer than 24 hours to get a response, and generally it's just a few hours. They're also quick at removing spam from my Pages when I've needed them to.
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Alternatives Considered
MavSocial
I went with Mavsocial due to cost and the ability to scale the tool.
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Meta Platforms Inc
While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added convenience that allows me to manage our social media on the go.
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Return on Investment
MavSocial
  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
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Meta Platforms Inc
  • Most of our leads come from Facebook paid marketing.
  • Our business is centered around our content, which allows us to stand out from the completion. Facebook allows us to get the content in front of our audience.
  • Facebook Marketing is so dynamic that it takes loads of trial and error to get to a winning formula. And the errors can be expensive.
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ScreenShots

MavSocial Screenshots

Screenshot of DashboardScreenshot of Visual Content LibraryScreenshot of Access over 70m stock images from world class stock libraries such as Getty Images and BigstockScreenshot of RSS ManagerScreenshot of Individual image view with TAGSScreenshot of Content Calendar