Likelihood to Recommend Falcon is well suited for social media content creation, planning, and posting. Falcon also our engagement on all our social media platforms drastically increased. This is essentially the best software we have used for Marketing in our company, we believe this is the best investment our company has made. In addition, we have not faced any serious problems and/or difficulties since we have begun using this software.
Read full review Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
Read full review Pros The user interface is intuitive and slick It can send content to a variety of social channels It allows is to schedule in advance and reduce duplication of effort Read full review Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend. Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base. The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows. Read full review Cons The ability to schedule multiple social media content months ahead. No other missing functionality. Nothing about Falcon is typically hard to use. Read full review More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking. Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events. Read full review Support Rating We have not had to reach out to the team for much support but when we did, The support from the Team has been Superb. We were given the assistance needed once requested by the Team. We would recommend Falcon not only because the product is simply amazing but also because of the level of support we have reached.
Read full review Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
Read full review Alternatives Considered We have not used any other products like this software, we used to have persons who would be assigned to creating social media posts via Canva and just posting daily.
Read full review I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use
Datadog for logging and monitoring and we use
Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
Read full review Return on Investment Increase brand awareness Time saving Optimise social content Read full review Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity. Segment lets us send events to ad tools with a full audit trail so all the numbers line up. Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors. Read full review ScreenShots Twilio Segment Screenshots