Fliptop (Discontinued Product) vs. LeadsPedia

1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time. 3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together. 4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.

Leadspedia is perfect for lead-gen campaigns. It makes tracking very simple. It's great for CPA,CPC and CPL campaigns. I've never tried using it for a CPV type campaign, so I'm not sure how it does with that

Incentivized

• Listening to customers - very responsive customer success team.
• Working with customers to build the most predictable model.
• Easy to set up and get useful reporting quickly.

• LeadsPedia lives and breathes lead and call tracking. Few, if any, platforms do this better.
• LeadsPedia has integrations with several solution providers in the lead gen space, which facilitates lead validation and compliance.
• LeadsPedia's platform is incredibly feature rich, which gives end users plenty of optionality.

Incentivized

• A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
• Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)

• I'd love to see LeadsPedia modernize its user interface. The UI already intuitive, but it looks a little outdated.
• I'd love to see LeadsPedia continue integrating with new solution provides in the marketplace. They've done this well, but they should continue these efforts.
• I'd love to see LeadsPedia build out a robust knowledgebase to educate end users on all of their features and functionality.

Incentivized

We pushed Fliptop through to preferred vendor because (at that time):

• Fast set up time with zero cost
• Public appexchange listing (passed salesforce security)
• Demonstrated best understanding of our requirements

Previously, we had to use both CAKE and Invoca seperately. Cake for lead tracking, and Invoca for call tracking. Now we only have to use one platform, Leadspedia. It's much more user friendly, and makes campaign setup incredibly simple. Wish we would've switched to Leadspedia ages ago.

Incentivized

• Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
• We have identified the key market segments that drove over 50% of our growth last year.
• Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.

• It has centralized our entire program, and cut back on a lot of manual reporting

Incentivized