Followup CRM vs. Kustomer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FollowUp CRM
Score 9.5 out of 10
N/A
FollowUp Power CRM for Construction is a CRM system for the construction industry. Features include lead tracking, sales pipeline analysis, closing ratios, quota management, project management, and dashboards. It can integrate with other marketing and accounting products.N/A
Kustomer
Score 7.7 out of 10
N/A
Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month per user
Pricing
Followup CRMKustomer
Editions & Modules
No answers on this topic
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Offerings
Pricing Offerings
FollowUp CRMKustomer
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans require an annual subscription and 8 users minimum.
More Pricing Information
Community Pulse
Followup CRMKustomer
Top Pros
Top Cons
Features
Followup CRMKustomer
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Followup CRM
9.1
12 Ratings
17% above category average
Kustomer
-
Ratings
Customer data management / contact management10.012 Ratings00 Ratings
Workflow management10.010 Ratings00 Ratings
Territory management6.18 Ratings00 Ratings
Opportunity management10.010 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)10.08 Ratings00 Ratings
Contract management10.010 Ratings00 Ratings
Quote & order management8.96 Ratings00 Ratings
Interaction tracking10.09 Ratings00 Ratings
Channel / partner relationship management7.27 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Followup CRM
10.0
8 Ratings
29% above category average
Kustomer
-
Ratings
Case management10.08 Ratings00 Ratings
Call center management10.05 Ratings00 Ratings
Help desk management10.06 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Followup CRM
10.0
8 Ratings
28% above category average
Kustomer
-
Ratings
Lead management10.08 Ratings00 Ratings
Email marketing10.05 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Followup CRM
9.5
10 Ratings
22% above category average
Kustomer
-
Ratings
Task management10.010 Ratings00 Ratings
Billing and invoicing management8.43 Ratings00 Ratings
Reporting10.09 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Followup CRM
9.7
11 Ratings
24% above category average
Kustomer
-
Ratings
Forecasting9.06 Ratings00 Ratings
Pipeline visualization10.09 Ratings00 Ratings
Customizable reports10.09 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Followup CRM
9.8
7 Ratings
26% above category average
Kustomer
-
Ratings
Custom fields10.07 Ratings00 Ratings
Custom objects9.04 Ratings00 Ratings
Scripting environment10.05 Ratings00 Ratings
API for custom integration10.04 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Followup CRM
10.0
10 Ratings
18% above category average
Kustomer
-
Ratings
Single sign-on capability10.08 Ratings00 Ratings
Role-based user permissions10.07 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Followup CRM
10.0
3 Ratings
32% above category average
Kustomer
-
Ratings
Social data10.03 Ratings00 Ratings
Social engagement10.02 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Followup CRM
7.7
3 Ratings
7% above category average
Kustomer
-
Ratings
Marketing automation10.03 Ratings00 Ratings
Compensation management5.52 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Followup CRM
10.0
4 Ratings
29% above category average
Kustomer
-
Ratings
Mobile access10.04 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Followup CRM
-
Ratings
Kustomer
8.6
17 Ratings
9% above category average
Organize and prioritize service tickets00 Ratings9.116 Ratings
Expert directory00 Ratings8.314 Ratings
Subscription-based notifications00 Ratings8.513 Ratings
ITSM collaboration and documentation00 Ratings8.013 Ratings
Ticket creation and submission00 Ratings8.417 Ratings
Ticket response00 Ratings9.217 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Followup CRM
-
Ratings
Kustomer
7.3
13 Ratings
6% below category average
External knowledge base00 Ratings8.213 Ratings
Internal knowledge base00 Ratings6.413 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Followup CRM
-
Ratings
Kustomer
8.6
17 Ratings
11% above category average
Customer portal00 Ratings8.611 Ratings
IVR00 Ratings8.310 Ratings
Social integration00 Ratings7.614 Ratings
Email support00 Ratings9.217 Ratings
Help Desk CRM integration00 Ratings9.212 Ratings
Best Alternatives
Followup CRMKustomer
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Agiloft Flexible Service Desk Suite
Agiloft Flexible Service Desk Suite
Score 9.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Agiloft Flexible Service Desk Suite
Agiloft Flexible Service Desk Suite
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Salesforce Service Cloud
Salesforce Service Cloud
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Followup CRMKustomer
Likelihood to Recommend
10.0
(12 ratings)
9.0
(38 ratings)
Likelihood to Renew
-
(0 ratings)
7.9
(2 ratings)
Usability
-
(0 ratings)
8.4
(4 ratings)
Availability
-
(0 ratings)
9.1
(2 ratings)
Performance
-
(0 ratings)
6.4
(2 ratings)
Support Rating
-
(0 ratings)
9.9
(7 ratings)
In-Person Training
-
(0 ratings)
7.6
(2 ratings)
Online Training
-
(0 ratings)
8.3
(2 ratings)
Implementation Rating
-
(0 ratings)
7.9
(2 ratings)
Configurability
-
(0 ratings)
7.9
(2 ratings)
Ease of integration
-
(0 ratings)
7.2
(2 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.7
(2 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(2 ratings)
User Testimonials
Followup CRMKustomer
Likelihood to Recommend
FollowUp Power
One of the best things about FollowUp Power is that we can mark things for follow-up several months down the line, which we frequently have a need for since many of our clients are seasonal. For example, we'll get started working with them while they're here in Florida for the winter, then they'll head back north in the spring and not want to hear from us again until they return in the fall. With FollowUp Power, we can then mark them for follow up in the future rather than to have to somehow remember to contact them in the future.
Read full review
Kustomer, LLC
I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
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Pros
FollowUp Power
  • We love the dashboard feature. This is where we spend the majority of our time. The dashboard helps us avoid missing bid dates and deadlines.
  • The system is very intuitive and a new user will be up to speed within one hour after they start using the system. There is only one place to enter all data. This allows for ease of use and minimizes data entry mistakes.
  • Every task is date stamped to insure proper work flow and holds the team accountable to each other.
Read full review
Kustomer, LLC
  • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
  • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
  • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
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Cons
FollowUp Power
  • It really needs to have the capability of listing numerous phone #s with a note beside each one ("his cell#", "her work#", "do not call before 9a.m.", etc.).
  • It really needs to have the capability of listing numerous e-mail addresses ("hers", "his", "her email address at work", etc.).
  • It would be nice to have a separate general information box where we could put comments in that would show every time we bring up the account (such as "her nickname is Bobbi", "their dogs name is Fido, "their son is currently stationed in France", "husband is going through chemotherapy", etc.), which would help us to remember personal details that are important to our clients.
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Kustomer, LLC
  • Small chat window--maybe the ability to chat in real-time with the person who received your ticket would help.
  • Different teams could have differently colored notes.
  • The notification bell could be a bit bigger. It's hard to keep track sometimes, when a lot of notes pile on.
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Likelihood to Renew
FollowUp Power
No answers on this topic
Kustomer, LLC
I believe at this time, Kustomer is doing a good job. I really love its functionality at the moment.
Read full review
Usability
FollowUp Power
No answers on this topic
Kustomer, LLC
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
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Reliability and Availability
FollowUp Power
No answers on this topic
Kustomer, LLC
I gave it a 10 rating because it is very helpful and the availability is there when needed. I have never had issues with application errors or unplanned outages so far.
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Performance
FollowUp Power
No answers on this topic
Kustomer, LLC
Kustomer Performances need improvement. The pages do load very slowly but that might be because of the information they carry. If Kustomer integrates with other software or systems it does slow the performance. They need to find a solution to this.
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Support Rating
FollowUp Power
No answers on this topic
Kustomer, LLC
I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
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In-Person Training
FollowUp Power
No answers on this topic
Kustomer, LLC
Because they are very hands-on in training us and very approachable
Read full review
Online Training
FollowUp Power
No answers on this topic
Kustomer, LLC
The best training I did was online. Videos teach as well as explain how everything works and what Kustomer's functions are.
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Implementation Rating
FollowUp Power
No answers on this topic
Kustomer, LLC
Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
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Alternatives Considered
FollowUp Power
My company had already implemented FollowUp Power CRM for Construction before I arrived. I have used other CRM programs in the past, and FollowUp Power is much more user friendly, and I have already seen a direct increase in my lead to customer conversion ratio as well as increased sales
Read full review
Kustomer, LLC
Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
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Scalability
FollowUp Power
No answers on this topic
Kustomer, LLC
Because customer is flexible and scalable
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Return on Investment
FollowUp Power
  • I have seen a lot better tracking on my jobs when it comes to scheduling and staying on top of my jobs.
  • The dashboard is part of my daily routine it tells me exactly what I need to follow up on weather it is calling the customer or checking on the customer.
  • Payments or what the current status of the job is.
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Kustomer, LLC
  • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
  • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
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ScreenShots

Kustomer Screenshots

Screenshot of Example of a customer profile within Kustomer.Screenshot of Example of how Kustomer’s automated chats can save agents time by handling less complex requests automatically.