GetFeedback vs. Medallia

It is great to standardize under a single survey tool. Because it integrates so well into Salesforce it is very useful if your business lives and breathes in SFDC. It's helpful if you have a lot of surveys you are sending at different points in the customer lifecycle. You will need to have your own email delivery tool to really take advantage of when you are engaging a customer.

Incentivized

Any customer service industry would benefit from implementing Medallia. This is your one-stop-shop for everything surveying and data analytics. I have personally seen this successfully implemented in both software companies and retail. Medallia offers multiple integration options to create connected applications in your business. This is designed as an enterprise solution, smaller businesses may find it difficult to justify the cost.

Incentivized

• The way it works with Salesforce CRM and how you can create dashboards and reports based from criteria gathered in GetFeedback.
• Customisable features are a big plus - allows you to choose what kind of question you want to ask.
• Very easy to use interface and so easy to assemble a survey within minutes.

Incentivized

• It provides a rating for customers to rank how satisfied or not satisfied they are with the service.
• As an Account Manager, this is a helpful tool to hear customers' experiences and feedback.
• It helps us manage our next steps because the tools also provide options to note the action taken and if the issue has been resolved or not.

Incentivized

• Survey submissions can notify only one email address so if you need individual responses to go to another individual you have to either set-up Salesforce workflows/email alerts or auto-forward rules in the email inbox
• Salesforce integration and sync is great and usually reliable but occasional record ID changes cause a failure in a survey response to sync to Salesforce. GetFeedback has no way to notify the administrator of the record's failure to sync.
• Easier to sync all data to Salesforce and do survey reporting within Salesforce than within the GetFeedback user interface

Incentivized

• Our service model does not provide any ownership over the platform. We have to engage our Medallia Project Team to build surveys, troubleshoot issues, make changes to surveys, reports, and dashboards, resulting in long turnaround times and inefficiency.
• Medallia charges for both "units" and users. "Units" are defined as named individuals in surveys, but don't have log-in privileges. In our case, they are customer service agents or business consultants that engaged with the client but are not part of our closed-loop case management process or access to the platform.

We have just renewed our annual license. I don't think we could move the company backwards at this point

Incentivized

It is incredibly straightforward to use. Setup time is hours to days. When it is up and running, you can forget it exists. The Lightning Platform integration then starts to provide many options around creative use of the tools. It becomes more about where you can extend to your hearts content. Lightning App developers will have a great time here.

Medallia's user interface is simple and intuitive for the end-user. Everyone in our organization from the CEO to store level team members use Medallia to see how we are delivering experiences for our customers. From an administrative side, I would rate Medallia closer to a 7.5, but this part of Medallia is not used as often post-implementation. That being said, you will need a technical/IT resource on staff or will need to pay a premium to a 3rd party to manage it for you.

Incentivized

The few times, and I mean few, I have had to reach out to the support staff they were very helpful. I was also lucky enough to meet the developer at a users' conference. His willingness to hear what I had to say was impressive. After understanding his background coming from the CRM world I knew that he knew what we as users needed in the way of integration.

Incentivized

Medallia is always there to answer questions and/or support our needs. In some cases it does require a PO if the request does not fall under normal support, but that does not change the fact that they are very responses and available to support your needs

Incentivized

Satmetrix actually replaced GetFeedback, by SurveyMonkey at my previous company with a lot of objection from myself. The rationale was: wanted quicker survey deployment and better analytics, neither of which was solved by bringing in Satmetrix as the issues were architectural around the self-built IP and NOT GetFeedback, which did precisely what it could with the data it had. Much like other NICE products I have encountered, the synergy with Salesforce is labored and incredibly challenging to get up and running. There was a lot of heavy lifting to get the two platforms to work with each other and the sentiment that I got from Satmetrix was that it wanted to be the centre of the CX world and would be much happier if Salesforce didn't exist. This is great if you a company that is solely marketeers but terrible if you want to leverage and use the multifaceted capabilities of CX strategies.

We are also using Salesforce.com for our customers/clients' records, usage, cases, and such. Like Medallia, we are using Salesforce.com to understand the different account usage based on the services we provide. With the data provided by Salesforce.com, we would understand where we are lacking, which parts we are strong in, and which part of the service needs improvement. All in all, both products are very helpful and, [conveniently,] both are integrated into one another.

Incentivized

• Our response rate for our lead qualifying survey has been hovering around 55%. That doesn't mean that they complete the entire thing, but at least we are getting some answers back. It also allows us to weed out any leads that are outside of our scope of work. The survey when answered in its entirety gets a lead 13 steps down our customer journey map.
• The automation of sending out the recruiting survey has allowed our recruiting manager to focus on qualified applicants and has completely eliminated the duplicate data entry of key information that the hiring managers required for determining if a candidate should be scheduled for a phone interview. Over the past year of using this survey we received 145 survey back. That is 145 manual emails that no longer had to be sent out by staff. You do the math on that time savings.
• The new hire training feedback has allowed internal trainers to understand how to better tailor each session to on-board future employees in a more effective manner. With over 33 different training modules you can imagine how intensive our on-boarding process can be and if we can understand what works and what doesn't this only adds to the effectiveness of each trainer.

Incentivized

• It does play a big role when we are running a referral campaign. Referral greatly affects sales and retention since customers are bringing in new clients/customers.
• It helps our organization keep track of the accounts that are most likely to churn by checking their feedback and knowing how we can improve our service.

Incentivized