Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google BigQuery
Score 8.6 out of 10
N/A
Google's BigQuery is part of the Google Cloud Platform, a database-as-a-service (DBaaS) supporting the querying and rapid analysis of enterprise data.
$6.25
per TiB (after the 1st 1 TiB per month, which is free)
Looker Studio
Score 8.2 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.N/A
Pricing
Google BigQueryLooker Studio
Editions & Modules
Standard edition
$0.04 / slot hour
Enterprise edition
$0.06 / slot hour
Enterprise Plus edition
$0.10 / slot hour
No answers on this topic
Offerings
Pricing Offerings
Google BigQueryLooker Studio
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google BigQueryLooker Studio
Considered Both Products
Google BigQuery
Chose Google BigQuery
Google BigQuery seemlessly integrates with all the Google services. In Looker Studio you directly have a connector for Google BigQuery which can help to create dashboards in few clicks.
For automating some stored procedures we have used Cloud Functions which are triggered by a …
Chose Google BigQuery
I personally find it by far simpler than Amazon Redshift due it's onboarding seamlessness. For a quick start and simplify tye access to read the data big query provide better user experience and a smoother user interface. More importantly, the fact that Big Query can be easily …
Chose Google BigQuery
I've used Domo while working for an advertising agency and the functionality was way worse and the user interface was not near as good.
Chose Google BigQuery
Compared to SingleStore, BigQuery has a big advantage of being completely serverless, and without practical limitations.

Compared to RedShift, we found the cost model to be more fitted to our needs.
Chose Google BigQuery
Suits well for Business Intellegence and vizualization with Looker. Cloud storage options and seamless integration with Google online products.
Chose Google BigQuery
Cost is the important factor for us compared with all of the other tools Google BigQuery stands top among all of them which charges very minimal charges for storage against all the apps that we have liked the most additionally, we can do query on our data, and can build …
Chose Google BigQuery
BigQuery has a simpler and more intuitive user experience (as is the case with most of its products) compared to AWS, which has a more technical and complex profile, so it was the first tool we used. It's still my go-to option for handling SQL queries, though it doesn't detract …
Chose Google BigQuery
Google Cloud BigQuery was our first and last choice for a data warehouse. It serves all of our needs!
Looker Studio
Chose Looker Studio
We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more …
Top Pros
Top Cons
Features
Google BigQueryLooker Studio
Database-as-a-Service
Comparison of Database-as-a-Service features of Product A and Product B
Google BigQuery
8.4
53 Ratings
4% below category average
Looker Studio
-
Ratings
Automatic software patching8.117 Ratings00 Ratings
Database scalability8.853 Ratings00 Ratings
Automated backups8.524 Ratings00 Ratings
Database security provisions8.746 Ratings00 Ratings
Monitoring and metrics8.448 Ratings00 Ratings
Automatic host deployment8.113 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google BigQuery
-
Ratings
Looker Studio
7.5
51 Ratings
11% below category average
Pixel Perfect reports00 Ratings8.235 Ratings
Customizable dashboards00 Ratings9.250 Ratings
Report Formatting Templates00 Ratings5.149 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google BigQuery
-
Ratings
Looker Studio
6.3
50 Ratings
24% below category average
Drill-down analysis00 Ratings7.442 Ratings
Formatting capabilities00 Ratings8.346 Ratings
Integration with R or other statistical packages00 Ratings3.023 Ratings
Report sharing and collaboration00 Ratings6.550 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google BigQuery
-
Ratings
Looker Studio
7.5
50 Ratings
11% below category average
Publish to Web00 Ratings9.244 Ratings
Publish to PDF00 Ratings7.043 Ratings
Report Versioning00 Ratings8.131 Ratings
Report Delivery Scheduling00 Ratings4.734 Ratings
Delivery to Remote Servers00 Ratings8.718 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google BigQuery
-
Ratings
Looker Studio
8.9
49 Ratings
8% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.349 Ratings
Location Analytics / Geographic Visualization00 Ratings9.446 Ratings
Predictive Analytics00 Ratings8.024 Ratings
Best Alternatives
Google BigQueryLooker Studio
Small Businesses
SingleStore
SingleStore
Score 9.8 out of 10
IBM SPSS Modeler
IBM SPSS Modeler
Score 7.8 out of 10
Medium-sized Companies
SingleStore
SingleStore
Score 9.8 out of 10
Mathematica
Mathematica
Score 8.2 out of 10
Enterprises
SingleStore
SingleStore
Score 9.8 out of 10
IBM SPSS Modeler
IBM SPSS Modeler
Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google BigQueryLooker Studio
Likelihood to Recommend
8.6
(53 ratings)
8.8
(51 ratings)
Likelihood to Renew
7.0
(1 ratings)
9.0
(1 ratings)
Usability
9.4
(3 ratings)
9.0
(3 ratings)
Support Rating
10.0
(9 ratings)
6.7
(10 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Professional Services
8.2
(2 ratings)
-
(0 ratings)
User Testimonials
Google BigQueryLooker Studio
Likelihood to Recommend
Google
Google BigQuery really shines in scenarios requiring real-time analytics on large data streams and predictive analytics with its machine learning integration. Teams have been using it extensively all over. However, it may not be the best fit for organizations dealing with small datasets because of the higher costs. And also, it might not be the best fit for highly complex data transformations, where simpler or more specialized solutions could be more appropriate.
Read full review
Google
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
Read full review
Pros
Google
  • Its serverless architecture and underlying Dremel technology are incredibly fast even on complex datasets. I can get answers to my questions almost instantly, without waiting hours for traditional data warehouses to churn through the data.
  • Previously, our data was scattered across various databases and spreadsheets and getting a holistic view was pretty difficult. Google BigQuery acts as a central repository and consolidates everything in one place to join data sets and find hidden patterns.
  • Running reports on our old systems used to take forever. Google BigQuery's crazy fast query speed lets us get insights from massive datasets in seconds.
Read full review
Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Cons
Google
  • It is challenging to predict costs due to BigQuery's pay-per-query pricing model. User-friendly cost estimation tools, along with improved budget alerting features, could help users better manage and predict expenses.
  • The BigQuery interface is less intuitive. A more user-friendly interface, enhanced documentation, and built-in tutorial systems could make BigQuery more accessible to a broader audience.
Read full review
Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
Read full review
Likelihood to Renew
Google
We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.
Read full review
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
Read full review
Usability
Google
web UI is easy and convenient. Many RDBMS clients such as aqua data studio, Dbeaver data grid, and others connect. Range of well-documented APIs available. The range of features keeps expanding, increasing similar features to traditional RDBMS such as Oracle and DB2
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Google
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
Read full review
Support Rating
Google
BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.
Read full review
Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Alternatives Considered
Google
I have used Snowflake and DataGrip for data retrieval as well as Google BigQuery and can say that all these tools compete for head to head. It is very difficult to say which is better than the other but some features provided by Google BigQuery give it an edge over the others. For example, the reliability of Google is unmatchable by others. One thing that I really like is the ability to integrate Data Studio so easily with Google BigQuery.
Read full review
Google
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its simple, easy-to-use UI to allow not-so-complex analytics to be conducted without having to hire a data analyst.
Read full review
Contract Terms and Pricing Model
Google
None so far. Very satisfied with the transparency on contract terms and pricing model.
Read full review
Google
No answers on this topic
Professional Services
Google
Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.
Read full review
Google
No answers on this topic
Return on Investment
Google
  • Pricing has been very reasonable for us. The first 10 GB of storage is free each month and costs start at 2 cents per GB per month after that. For example, if you store 1 terabyte (TB) for a month, then the cost would be $20. Streaming data inserts start at 1 cent per 200 megabytes (MBs). The first 1 TB of queries is free, with additional analysis at $5 per TB thereafter. Meta data operations are free.
  • Big Query helps reduce the bar for data analytics, ML and AI. BQ takes care of mundane tasks and streamlines for easy data processing, consumption. The most impressive thing is the ML and AI integration as SQL functions, so the need for moving data around is minimized.
  • The visuals of ML models is very helpful to fine tune training, model building and prediction, etc.
Read full review
Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
Read full review
ScreenShots

Google BigQuery Screenshots

Screenshot of Migrating data warehouses to BigQuery - Features a streamlined migration path from Netezza, Oracle, Redshift, Teradata, or Snowflake to BigQuery using the fully managed BigQuery Migration Service.Screenshot of bringing any data into BigQuery - Data files can be uploaded from local sources, Google Drive, or Cloud Storage buckets, using BigQuery Data Transfer Service (DTS), Cloud Data Fusion plugins, by replicating data from relational databases with Datastream for BigQuery, or by leveraging Google's data integration partnerships.Screenshot of generative AI use cases with BigQuery and Gemini models - Data pipelines that blend structured data, unstructured data and generative AI models together can be built to create a new class of analytical applications. BigQuery integrates with Gemini 1.0 Pro using Vertex AI. The Gemini 1.0 Pro model is designed for higher input/output scale and better result quality across a wide range of tasks like text summarization and sentiment analysis. It can be accessed using simple SQL statements or BigQuery’s embedded DataFrame API from right inside the BigQuery console.Screenshot of insights derived from images, documents, and audio files, combined with structured data - Unstructured data represents a large portion of untapped enterprise data. However, it can be challenging to interpret, making it difficult to extract meaningful insights from it. Leveraging the power of BigLake, users can derive insights from images, documents, and audio files using a broad range of AI models including Vertex AI’s vision, document processing, and speech-to-text APIs, open-source TensorFlow Hub models, or custom models.Screenshot of event-driven analysis - Built-in streaming capabilities automatically ingest streaming data and make it immediately available to query. This allows users to make business decisions based on the freshest data. Or Dataflow can be used to enable simplified streaming data pipelines.Screenshot of predicting business outcomes AI/ML - Predictive analytics can be used to streamline operations, boost revenue, and mitigate risk. BigQuery ML democratizes the use of ML by empowering data analysts to build and run models using existing business intelligence tools and spreadsheets.