Google Marketing Platform vs. Sales & Orders
Google Marketing Platform vs. Sales & Orders
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
Sales & Orders | N/A | Sales & Orders works exclusively with Google Shopping and ECommerce websites. This solution includes built-in CPC bidding tools and advanced data tracking. Some key features include: Product Level Profit & Loss, CPC Bidding Engine and Simple Google Shopping Campaign Creation. | N/A |
Google Marketing Platform | Sales & Orders | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | Sales & Orders | |
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Top Pros | No answers on this topic | |
Top Cons |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Google Marketing Platform | Sales & Orders | |
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Small Businesses | Google Ad Manager Score 8.6 out of 10 | Ecwid by Lightspeed Score 10.0 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | IBM Digital Commerce Score 9.0 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | IBM Digital Commerce Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | Sales & Orders | |
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Likelihood to Recommend | 7.4 (44 ratings) | - (0 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | Sales & Orders | |
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Likelihood to Recommend | Google | Sales & Orders No answers on this topic |
Pros | Google | Sales & Orders No answers on this topic |
Cons | Google | Sales & Orders No answers on this topic |
Likelihood to Renew | Google | Sales & Orders No answers on this topic |
Usability | Google | Sales & Orders No answers on this topic |
Support Rating | Google | Sales & Orders No answers on this topic |
Implementation Rating | Google | Sales & Orders No answers on this topic |
Alternatives Considered | Google | Sales & Orders No answers on this topic |
Return on Investment | Google | Sales & Orders No answers on this topic |
ScreenShots | Sales & Orders Screenshots |