Chose Google Marketing Platform
I feel that both MediaMath and TradeDesk, while not as pretty or user intuitive as DoubleClick just out perform Bid Manager in terms of performance, driving low CPA's and overall better support.
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
Xarios Technologies | N/A | Xarios Technologies designs, develops and supplies a range of telephony applications that enhance the functionality and usability of the core telephony platform and deliver tangible benefits to businesses where telecommunications is an essential business tool. | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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Google Marketing Platform | Xarios Technologies | |
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Considered Both Products | Google Marketing Platform | Xarios Technologies No answer on this topic |
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Ad Reporting & Analytics |
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Google Marketing Platform | Xarios Technologies | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | CloudTalk Score 9.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.6 out of 10 | Bright Pattern Contact Center Score 10.0 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Google Cloud Contact Center AI Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | Xarios Technologies | |
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Likelihood to Recommend | 7.4 (44 ratings) | - (0 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | Xarios Technologies | |
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Likelihood to Recommend | Google | Xarios No answers on this topic |
Pros | Google | Xarios No answers on this topic |
Cons | Google | Xarios No answers on this topic |
Likelihood to Renew | Google | Xarios No answers on this topic |
Usability | Google | Xarios No answers on this topic |
Support Rating | Google | Xarios No answers on this topic |
Implementation Rating | Google | Xarios No answers on this topic |
Alternatives Considered | Google | Xarios No answers on this topic |
Return on Investment | Google | Xarios No answers on this topic |
ScreenShots |