Wildfire Interactive (Discontinued) vs. uberVu (discontinued)

The transition to Google has been painful - key contacts are no longer available.

I liked uberVU a lot, and thought I was lucky to have found them (they actually responded to my tweet when I was vendor-searching, which was good to know as they were doing just what we were planning to use the software for). They are relatively small, which allows to have a great personal relationship and we felt very valued as a client. They provided great value - some of their competitors allow for more features (which explains their higher price), but there was no way to opt out of the unnecessary features to lower the price - uberVU didn't have any of that, it was just what we needed and in our price range

• Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
• Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

• Easy to see what people are saying on social media about clients.
• Creates reports that can be limited to certain time frames.
• Able to see the reach of users so you can breakdown by influencers.

• More customization - Would like to have the ability to edit more without coding.

• I honestly didn't have any issues with them. Being able to set the real-time alerts as "every 15 minutes" took some figuring out to do, and we were still in the trial mode while we did that - it wasn't particularly intuitive for other users, but once we walked them through, everything worked well.

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

I find it a great tool in the digital strategy world to see what people are saying across social platforms. It's much more efficient that doing a search on the platform itself and provides a lot of information extremely quickly

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

All the users found the product intuitive and easy to use.

I have never been kicked out of Wildfire service. Always up and running.

A couple of times it was a little slow, but this didn't result in any negative impact for us. There was no downtime as I could recall or notice.

Easy to perform tasks and quick to upload changes to your promotions.

Phone and email support were always available to us when we needed it.

Every time we needed help, the support was great. We had no issues, mostly needed usability walkthroughs and had questions about features.

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

I got the training while I was evaluating and in the trial period. Then I trained the others myself

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Not applicable since it is SAAS - all we needed was to sign up, which was easy

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs

• As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
• Aggregating all content into one system creates efficiencies for content teams

Incentivized

• Easier to handle crisis.
• Ability to find out statistics to quantify and qualify what you're doing for customers.