Hippo Video vs. Wistia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hippo Video
Score 8.4 out of 10
Small Businesses (1-50 employees)
According to the vendor, Hippo Video is a DIY video personalization platform for businesses. The platform can be used to create and send mass in-video & hyper-personalized video email campaigns at scale to book more meetings, track opportunities, and close more deals effectively. Hippo Video has tailored workflows for marketing, email campaign, sales, and customer support processes. Merge data and video to deliver exceptional experiences that wow customers, and produce higher…
$0
per month
Wistia
Score 8.9 out of 10
N/A
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates. Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses,…
$25
per month
Pricing
Hippo VideoWistia
Editions & Modules
Free
$0
per month
Basic
$29
per month
Starter
$49
per month
Pro
$99
per month
Growth
$199
per month
Free Account
$0
Pro Plan
$99.00
per month
Advanced Plan
$399.00
per month
Premium Plan
$999.00
per month
Offerings
Pricing Offerings
Hippo VideoWistia
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPlease see wistia.com/pricing for plan features.
More Pricing Information
Community Pulse
Hippo VideoWistia
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Hippo VideoWistia
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User Ratings
Hippo VideoWistia
Likelihood to Recommend
10.0
(3 ratings)
9.4
(71 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(10 ratings)
Usability
-
(0 ratings)
10.0
(13 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
10.0
(11 ratings)
Support Rating
8.0
(1 ratings)
10.0
(11 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
Configurability
-
(0 ratings)
9.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(11 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Hippo VideoWistia
Likelihood to Recommend
Hippo Video
If you're trying to do outreach, it's tough to be different. Cold emails are helpful, but so many people use the same templates or intricate automation in general that many buyers have cold email blindness. If you are trying to reach new prospects or communicate better with your clients, video adds a layer of sophistication that makes a difference. If you just want massive campaigns and are scared of showing your face, avoid Hippo Video.
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Wistia
For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
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Pros
Hippo Video
  • Records videos screen record/webcam.
  • Send sales messages.
  • Send support messages.
  • Team communication.
  • Helps collect testimonials.
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Wistia
  • Wistia enables a lot of customization in the video player, making it personalized to your business.
  • The user experience is pretty intuitive and easy to use without too much training.
  • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
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Cons
Hippo Video
  • Need an offline version to work
  • Need more video effects
  • More tutorials will be helpful
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Wistia
  • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
  • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
  • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
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Likelihood to Renew
Hippo Video
No answers on this topic
Wistia
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
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Usability
Hippo Video
No answers on this topic
Wistia
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
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Reliability and Availability
Hippo Video
No answers on this topic
Wistia
After several years, we have not come across a situation for which Wistia was not available when needed.
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Performance
Hippo Video
No answers on this topic
Wistia
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
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Support Rating
Hippo Video
Hippo Video is in India. They answer your questions but they do take a little time. Not sure if they're a big team but they do respond to important messages. They also use their own tool for support and will show you how to fix the problems that you're having.
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Wistia
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
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Implementation Rating
Hippo Video
No answers on this topic
Wistia
We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
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Alternatives Considered
Hippo Video
Loom is an excellent tool, and I have nothing to say against it, but I feel Hippo Video has an edge on the Marketing/Sales focus that is key for my organizations. Bonjoro is also a good choice, but I noticed a focus on Customer Service and just building relationships with existing clients, which is okay, but for our purposes, we needed a more go-to-market-oriented tool.
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Wistia
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
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Scalability
Hippo Video
No answers on this topic
Wistia
We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
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Return on Investment
Hippo Video
  • Greater marketing reach
  • Easy testimonials obtained
  • Worth the price
  • Less effects to create variety
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Wistia
  • Doubled lead capture from lead magnet on website from one year to the next.
  • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
  • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
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ScreenShots

Hippo Video Screenshots

Screenshot of Video personalizationScreenshot of Personalized Video email campaignsScreenshot of Mobile optimizedScreenshot of Player branding and lead generationScreenshot of Video analyticsScreenshot of Personalized Emails

Wistia Screenshots

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