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3 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Hootsuite Impact

If you are running a marketing campaign across several social media platforms, Hootsuite Impact can help you bring together all of that content in one place to get an integrated view of your campaign results and ROI. By connecting your Google Analytics to Hootsuite Impact, you can also see how people interacted with your website coming from various social channels
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Pros

Hootsuite Impact

  • It is easy to quickly set up and get results from specific search terms.
  • It tracks these terms across many different platforms, all in one place.
  • It allows us to quickly analyze the data from these mentions.
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Cons

Hootsuite Impact

  • The tagging feature could be improved. It currently does not map well to Hootsuite Enterprise's publishing dashboard and requires manually mapping on the back end to connect the two systems.
  • We pay separately for Hootsuite Ads. Hootsuite Impact could better integrate with the Ads platform to get a holistic view of paid and free campaigns.
  • There are a lot of different sections in the platform--for recommendations, insights, dashboards, etc. You can also search things by saving filtered searches and applying those filters to other areas of the platform. How these things work together isn't always clear or intuitive.
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Alternatives Considered

Hootsuite Impact

Hootsuite Impact is far easy to use, both in setup and in pulling reports, than Adobe Social was for us. The visualizations make data far easier to read, and being able to quickly filter through mentions has helped us to be more nimble when pulling reports.
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Return on Investment

Hootsuite Impact

  • Positive - being able to centralize our social media management has helped save time and resources
  • Positive - we can better measure our efforts and course correct more quickly if something is/isn't working.
  • Positive - we can better track conversions on social posts aimed to sell products with actual purchases on our website.
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Screenshots

Hootsuite Impact

Pricing Details

Hootsuite Impact

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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