HubSpot Marketing Hub vs Marketo | TrustRadius

What users are saying about

Score 8.5 out of 10

Based on 1809 reviews and ratings

Score 8 out of 10

Based on 2193 reviews and ratings

Feature Rating Comparison

HubSpot Marketing Hub

Marketo

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

HubSpot Marketing Hub

Marketo

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

HubSpot Marketing Hub

Marketo

Calendaring

Event/webinar marketing

HubSpot Marketing Hub

Marketo

Social sharing and campaigns

Social profile integration

HubSpot Marketing Hub

Marketo

Dashboards

Standard reports

Custom reports

HubSpot Marketing Hub

Marketo

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.

Read full review

Heather Robinette, MBA

Marketing Manger

ConexlinkComputer Software, 11-50 employees

View all 642 answers on this topic

The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.

Read full review

Senior Marketing Automation Manager (EMEA & APAC)

CouchbaseComputer Software, 201-500 employees

View all 941 answers on this topic

Cons

CRM function was too limited for us to use.
Would love to see greater flexibility with reporting dashboards.
Would love to be able to use spend/budget data from LinkedIn Ads connection.
Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
Can't A/B test automated emails-- have to use workaround.

Read full review

Marketing Manager

BrainStorm, Inc.Computer Software, 1001-5000 employees

View all 642 answers on this topic

It would be nice to have an expansive view of all active triggers and flows.
Some reporting functions can take quite a bit of time to execute if they use too much data.
Some error codes and mistakes can take time to uncover/solve.

Read full review

Demand Generation Media Buyer

BambooHRInformation Technology & Services, 501-1000 employees

View all 941 answers on this topic

Likelihood to Renew

HubSpot Marketing Hub 9.9

Based on 371 answers

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

Read full review

Managing Director

Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees

View all 371 answers on this topic

Marketo 7.4

Based on 146 answers

We're likely to renew for several reasons:

Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future

Read full review

Marketing Manager

MECCOMachinery, 11-50 employees

View all 146 answers on this topic

Usability

HubSpot Marketing Hub 8.5

Based on 105 answers

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.

Read full review

Head Content Creator

InedoInformation Technology & Services, 11-50 employees

View all 105 answers on this topic

Marketo 5.0

Based on 88 answers

There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors

Read full review

Senior Manager, Marketing Technology

Tata Communications (Americas) Inc.Telecommunications, 5001-10,000 employees

View all 88 answers on this topic

Reliability and Availability

HubSpot Marketing Hub 9.1

Based on 50 answers

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.

Read full review

CEO

Trade Area SystemsInformation Technology and Services, 11-50 employees

View all 50 answers on this topic

Marketo 8.2

Based on 46 answers

Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.

Read full review

Brittany Stover

Digital Marketing Manager

Des-Case CorporationMechanical or Industrial Engineering, 51-200 employees

View all 46 answers on this topic

Performance

HubSpot Marketing Hub 8.9

Based on 34 answers

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

Read full review

Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

View all 34 answers on this topic

Marketo 7.4

Based on 56 answers

There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.

Read full review

Demand Generation Specialist

Applied SystemsComputer Software, 1001-5000 employees

View all 56 answers on this topic

Support Rating

HubSpot Marketing Hub 8.5

Based on 168 answers

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.

Read full review

Director of Search

WidewailMarketing & Advertising, 11-50 employees

View all 168 answers on this topic

Marketo 6.7

Based on 154 answers

On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.

Read full review

Emilee Anderson

Client Relationship Manager

TrekkMarketing and Advertising, 11-50 employees

View all 154 answers on this topic

In-Person Training

HubSpot Marketing Hub 9.1

Based on 8 answers

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

Read full review

Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

View all 8 answers on this topic

Marketo 7.9

Based on 11 answers

Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system

Read full review

Marketing Specialist

LI-COR Biosciences201-500 employees

View all 11 answers on this topic

Online Training

HubSpot Marketing Hub 9.1

Based on 26 answers

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

Read full review

Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |

DZone/AnswerHubInformation Technology and Services, 11-50 employees

View all 26 answers on this topic

Marketo 5.4

Based on 27 answers

I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.

Read full review

Robert Barrett, MBA

Marketing Automation Manager

GE Healthcare ITHospital & Health Care, 10,001+ employees

View all 27 answers on this topic

Implementation Rating

HubSpot Marketing Hub 7.3

Based on 98 answers

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

Read full review

Andrew Driscoll

Marketing Analyst

PSMJ Resources, Inc.Design, 51-200 employees

View all 98 answers on this topic

Marketo 7.3

Based on 108 answers

1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories

Read full review

Director, Demand Generation Services

Crain CommunicationsPublishing, 501-1000 employees

View all 108 answers on this topic

Alternatives Considered

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.

Read full review

Meredith Mackay

Consultant

Medical Advantage GroupHospital & Health Care, 51-200 employees

View all 642 answers on this topic

Marketo is the most comprehensive marketing automation tool out there. It allows you to have visibility into your programs, campaigns, conversions and important KPI reporting for the leadership team. It is an all inclusive api automation platform that connect to your entire ecosystem for important attainment and cohort analysis.

Read full review

Patricia Pouncey

Sr. Director, Demand Generation

ConversicaComputer Software, 51-200 employees

View all 941 answers on this topic

Scalability

HubSpot Marketing Hub 7.3

Based on 7 answers

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!

Read full review

Digital Media Specialist

Acadia Lead Management ServicesMarketing and Advertising, 11-50 employees

View all 7 answers on this topic

Marketo 8.6

Based on 9 answers

We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.

Read full review

Jennifer Robertson

Marketing and Analytics Manager

NavicureComputer Software, 201-500 employees

View all 9 answers on this topic

Return on Investment

Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
We have logged three record-breaking sales quarters.
Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.

Read full review

Digital Marketing Director

Velocity Technology SolutionsInformation Technology and Services, 501-1000 employees

View all 642 answers on this topic

Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.

Read full review

Crystal Vaughan

Customer Community Manager

InvocaMarketing and Advertising, 51-200 employees

View all 941 answers on this topic

Screenshots

See All (6) HubSpot Marketing Hub Screenshots

See All (8) Marketo Screenshots

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

HubSpot Marketing Hub Editions & Modules

Edition

Pro	$890¹
Enterprise	$3,200²
Starter	$50³
Free	$0⁴

per month (includes 2,000 contacts)
per month (includes 10,000 contacts)
per month (includes 1,000 contacts)
per month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

TBD

Marketo Editions & Modules

—

Additional Pricing Details

—

Rating Summary

HubSpot Marketing Hub

Marketo

HubSpot Marketing Hub

Marketo

HubSpot Marketing Hub

Marketo

HubSpot Marketing Hub

Marketo

HubSpot Marketing Hub

Marketo

HubSpot Marketing Hub

Marketo

HubSpot Marketing Hub

Marketo

HubSpot Marketing Hub

Marketo

HubSpot Marketing Hub

Marketo

HubSpot Marketing Hub

Marketo

Add comparison