IBM Digital Data Exchange vs. Qubit OpenTag

IBM Digital Data Exchange

Qubit OpenTag

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
IBM DDX	Score 9.0 out of 10	N/A	IBM Digital Data Exchange (DDX) application is IBM's tag management system and API data syndication platform, integrated with and thus acquirable through many of IBM's larger data management or marketing platforms: IBM Digital Analytics, IBM Tealeaf, IBM Interact, and IBM Silverpop... useful for speeding tag deployment.	N/A
Qubit OpenTag	Score 8.7 out of 10	N/A	Opentag is an open source enterprise tag management solution that runs on Qubit's open Universal Variable data model. Some key features include: Container Tag, CPA De-duplication and Privacy Consent.	N/A

Pricing

IBM Digital Data Exchange

Qubit OpenTag

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
IBM DDX	Qubit OpenTag
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	Yes

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	IBM Digital Data Exchange	Qubit OpenTag
Top Pros	Pro Customer data Pro Central repository Pro Marketing campaigns	Pro Sublime text Pro Alerts and notifications Pro Text editor
Top Cons	Minus Customer support Minus Product updates Minus Easy to use	Minus Marketing analytics Minus Able to preview

Features

IBM Digital Data Exchange

Qubit OpenTag

Security

Comparison of Security features of Product A and Product B
	IBM Digital Data Exchange - Ratings	Qubit OpenTag 10.0 1 Ratings 16% above category average
Role-based user permissions	00 Ratings	10.01 Ratings

Tag Management

Comparison of Tag Management features of Product A and Product B
	IBM Digital Data Exchange - Ratings	Qubit OpenTag 8.6 2 Ratings 7% above category average
Tag library	00 Ratings	9.02 Ratings
Tag variable mapping	00 Ratings	5.01 Ratings
Ease of writing custom tags	00 Ratings	9.02 Ratings
Rules-driven tag execution	00 Ratings	10.02 Ratings
Tag performance monitoring	00 Ratings	10.01 Ratings
Page load times	00 Ratings	7.02 Ratings
Mobile app tagging	00 Ratings	9.01 Ratings
Library of JavaScript extensions	00 Ratings	10.01 Ratings

Data Management & Integrity

Comparison of Data Management & Integrity features of Product A and Product B
	IBM Digital Data Exchange - Ratings	Qubit OpenTag 10.0 1 Ratings 19% above category average
Event tracking	00 Ratings	10.01 Ratings
Mobile event tracking	00 Ratings	10.01 Ratings
Data distribution management	00 Ratings	10.01 Ratings
Universal data layer	00 Ratings	10.01 Ratings
Automated error checking	00 Ratings	10.01 Ratings

Best Alternatives
	IBM Digital Data Exchange	Qubit OpenTag
Small Businesses	Google Tag Manager Score 8.4 out of 10	Google Tag Manager Score 8.4 out of 10
Medium-sized Companies	Google Tag Manager Score 8.4 out of 10	Google Tag Manager Score 8.4 out of 10
Enterprises	Tealium Customer Data Hub Score 8.7 out of 10	Tealium Customer Data Hub Score 8.7 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	IBM Digital Data Exchange	Qubit OpenTag
Likelihood to Recommend	- (0 ratings)	9.0 (4 ratings)
Likelihood to Renew	- (0 ratings)	8.2 (1 ratings)
Usability	- (0 ratings)	10.0 (1 ratings)
Support Rating	- (0 ratings)	10.0 (1 ratings)

User Testimonials
	IBM Digital Data Exchange	Qubit OpenTag
Likelihood to Recommend	IBM No answers on this topic	Open Source Pros: Easy tagging process, custom alerts, and Notifications, KPIs dashboard, Marketing operations alignment. Cons: Could use some improvement around the custom export options for data visualization. Incentivized Verified User Anonymous Read full review
Pros	IBM No answers on this topic	Open Source Deploy/disable pixels to production on demand Be able to control pixel position and firing criteria Use a directory of third party vendors which makes it even faster Incentivized Dan Ben-Zikry Vice President of E-Commerce Read full review
Cons	IBM No answers on this topic	Open Source Being able to preview in the same way Qubit Deliver experiments can be previewed would be a great feature before publishing changes. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	IBM No answers on this topic	Open Source Qubit has supported us with our business goals and continues to do so. Kat Winn Direct Channel Marketing Manager Read full review
Usability	IBM No answers on this topic	Open Source Easy to set up and integrate with other tools, boosts efficiencies within the team, provides great insights, custom dashboards, and notifications. Incentivized Verified User Anonymous Read full review
Support Rating	IBM No answers on this topic	Open Source Friendly and knowledgeable customer support team. Incentivized Verified User Anonymous Read full review
Alternatives Considered	IBM No answers on this topic	Open Source Qubit is much easier to use and select object vs. Google Tag Manager. Incentivized Dan Ben-Zikry Vice President of E-Commerce Read full review
Return on Investment	IBM No answers on this topic	Open Source One of the most obvious and beneficial features is the huge reduction in HTTP requests, giving us a great site performance benefit. Managing all of our tags in one place has removed a lot of potential complications. Incentivized Verified User Anonymous Read full review
ScreenShots		Qubit OpenTag Screenshots