What users are saying about
2 Ratings
2 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

INBOX25

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
James Mallory profile photo

Feature Rating Comparison

Email & Online Marketing

INBOX25
7.4
WYSIWYG email editor
INBOX25
7.0
Dynamic content
INBOX25
7.0
Ability to test dynamic content
INBOX25
7.0
Landing pages
INBOX25
9.0
A/B testing
INBOX25
3.2
Mobile optimization
INBOX25
6.2
Email deliverability
INBOX25
9.6
List management
INBOX25
8.6
Triggered drip sequences
INBOX25
8.8

Lead Management

INBOX25
8.0
Lead nurturing
INBOX25
8.4
Lead scoring and grading
INBOX25
7.3
Data quality management
INBOX25
7.7
Automated sales alerts and tasks
INBOX25
8.5

Campaign Management

INBOX25
7.0
Calendaring
INBOX25
5.0
Event/webinar marketing
INBOX25
9.0

Social Media Marketing

INBOX25
7.5
Social sharing and campaigns
INBOX25
9.0
Social profile integration
INBOX25
6.0

Reporting & Analytics

INBOX25
6.3
Dashboards
INBOX25
6.5
Standard reports
INBOX25
6.3
Custom reports
INBOX25
6.0

Platform & Infrastructure

INBOX25
9.1
Role-based workflow & approvals
INBOX25
8.8
Customizability
INBOX25
7.9
Integration with Salesforce.com
INBOX25
10.0
Integration with SugarCRM
INBOX25
9.6

Pros

INBOX25

  • Inbox25 integrates very well with Sugar CRM where you do not have to manually export lists for email marketing and the results of campaigns update data back to the CRM including bounces (invalid emails), opt-outs, and lead scores when recipients click through on calls to action.
  • The automation engine takes some time to learn but is extremely flexible. We use it to build list segments that we could never build inside our CRM. We also use it for drip marketing automation.
  • The company is small enough that they take a personal approach to each implementation. We've spent a lot of one-on-one time with an Inbox25 consultant to understand the system and to troubleshoot things that we set up incorrectly as we were learning how the application works.
James Mallory profile photo

Cons

INBOX25

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
James Mallory profile photo

Alternatives Considered

INBOX25

We found Inbox25 to be the most cost-effective marketing automation platform with the best possible integration to Sugar CRM. We evaluated three additional products. Only one was comparable in scope and integration but the cost was 30% more.
James Mallory profile photo

Return on Investment

INBOX25

  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
James Mallory profile photo

Pricing Details

INBOX25

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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